Creative Executive

Charles I.

Letbetter

Creative Executive

Charles I. Letbetter

**** ******** **

Indianapolis, IN 46222

317-***-****

*******.*********@*****.***

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Skills

Communication

● Research and data analysis, Website

development, and maintenance

● Marketing materials design and development

Copywriting/editing

● Social media plan development

● Effectiveness testing, Data integration

● Marketing plan development and execution

SWOT analysis

● Digital content development

Creative

● 35mm, Medium and Large format photography,

film, and digital

● Adobe Creative Suite, Microsoft Office, Google

cloud software

● WordPress proficient (10+ years)

● Editorial, Advertising, and Digital design/layout

● Creative and Art Direction

● Client Project Management

● Emerging technologies evaluation

● International partnership development

● Art curation and installation management

Management

● Gender/Culture sensitivity, Diversity messaging

● Distributed work models, Cooperative

collaboration

● ROI, Metrics, Operations Management

● Strategic Planning, Performance Improvement,

and Stakeholder Management

● Education system development

● Channel partner program creation

Charles I. Letbetter, Creative Executive

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Experience

2021-present :: Attempted Retirement

Established a program for creating a slower-paced

lifestyle while producing sufficient income through multiple sources.

2005-2021 :: Captured Light Studios, Indianapolis, IN Owner

● Freelance photography and marketing

consulting. Published globally across online and

print media including Vogue Italia,

Mademoiselle, FrontPage, and more than 50

others.

● Produced, wrote and photographed eight books.

● Overcame staffing shortages by establishing

exclusive relationships with makeup artists, hair

stylists, designers, and model agencies.

● Consistently published new photographs on a

weekly basis.

● Grew business by no less than 24% year over

year from 2005-2012, and again from

2015-2019.

● Mastered all aspects of business, including

sales, accounting, research and analysis,

market development, integrated channel

development, B2B marketing, B2C marketing

design, styling, art direction, model/agency

relations, wardrobe procurement, talent hiring,

image editing, delivery, layout, web design, and

graphic design.

2014-2019 :: PATTERN Magazine, Indianapolis, IN

Contributing Writer

Responsible for all Ready-To-Wear runway reviews for New York, London, Milan, and Paris Fashion Weeks.

Additional interviews and editorials as assigned.

Created over 200 fashion reviews per season.

2003-2005 :: Three Things Productions, Atlanta, GA Owner Freelance photography and business consulting.

Responsible for all aspects of the business.

1999-2002 :: CCG/Arcidea, Atlanta, GA Vice President, Marketing & Strategic Development

Executive-level management tasked with exploring

new and emerging technologies in partnership with

IBM/Notes in addition to all marketing

communications activities. Led development of

proprietary IT solutions for international clients. Managed transition from IBM consulting partner to

development and launch of CRM products, including

company re-branding and name change.

Charles I. Letbetter, Creative Executive

1995-2003 :: Photographer Long-term contract (NDA), Atlanta, GA Advertising

Principal photographer for an advertising firm.

Management of associate staff, project timelines and budgets, multi-level reporting, image integration, equipment and facilities procurement, and

cooperative activities across multiple departments. 1984-1995 :: Photographer

Advertising photography and photojournalism.

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Education

1984 Bachelor of Arts, Music. Oklahoma Baptist University

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