Marketing Communications Consultant

RESUME OF JANE N. BARDWELL

**** **** ***** ****** ******, Ohio 43209-1844

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EDUCATION

MBA Queens University, Charlotte NC

Concentration in Marketing and Economics

GPA 4.00, rank in class 1

BA Converse College, Spartanburg SC

Major in Applied Art

GPA 3.85, rank in class 3

EXPERIENCE

BARDWELL+associates, LLC Columbus, OH

1997 to 2019

Marketing Communications Consultant

I work in partnership as a consultant primarily serving healthcare organizations, land developers, homebuilders, higher education, and architectural firms. Services provided include operations analysis and strategic planning, market research and promotional planning, as well as creative strategy development, execution, and evaluation. Responsibilities include budgeting, creative concept, copy writing, photography, illustration, computer graphics and production management for print media and interactive web-based experiences. I have routinely worked with Adobe graphics software and Microsoft Office, as well as Infinity Suite of graphics software. Client List includes OhioHealth, NBBJ Architects, and Virginia Homes.

ProForma Communications Columbus, OH

1996

Senior Account Manager

I worked as the liaison between client and staff of this full-service design firm specializing in the land development and housing sector throughout the Midwest. Primary responsibilities included demographics analysis, site evaluation, cost-benefit studies, marketing planning, operations analysis, budgeting for promotion and strategic studies of functional business areas. Clients included Mid-Ohio Development Corporation, Arc Industries, Bob Webb Homes, New Homes Magazine, as well as 10+ apartment complexes in Central Ohio. Queens University Charlotte, NC

Lecturer in Business Administration and Marketing Management I served as fulltime faculty in the department of Business Administration, teaching a range of marketing management courses required for admission into the McColl School of Business MBA program. EXPERIENCE – continued

Bata International Charlotte, NC

Print Advertising Manager

I directed a staff of seven creative professionals in marketing planning and creative strategies executed for print promotion within the in- house advertising agency of a shoe retailer operating more than 600 stores in 16 states. In addition to staff management, responsibilities included budget establishment and maintenance, direction of all creative processes including studio photography and original pen and ink illustration, copy writing, signage, fleet marking, package design, specialty advertising and interior design applications. Display Manager

As Display Manager, I was responsible for all in-store promotional signage and décor for a 600-store chain of retail stores operating in 16 states. During that time I directed a corporate image change program which involved, not only signage and promotion, but also the design of interior spaces and store fixtures. As a lead designer in the process, I led my team in design, logistics and installation of all elements of the prototype store… then vendor negotiation, production and installation of fixtures and signage (including fleet marking of tractor-trailer trucks) for the entire chain of stores.

Lockwood Greene Engineers/Architects Spartanburg, SC Senior Designer in Graphics and Illustration

The State Newspaper, a Knight Ridder, Inc. publication Columbia, SC Layout Artist and Illustrator

WNOK-TV, a CBS affiliate Columbia SC

Art Director

HONORS+AWARDS

American Newspaper Advertising Association Regional Design Award Award for design creativity in the campaign, ‘Bringing Virginia Home’, for client Davidson Phillips Midwest Newspaper Advertising Association Design Award Award for design of a promotional program for client Davidson Phillips American Advertising Design Federation ADDY Award

Awarded for package design for Bata International, Inc. South Carolina Arts Commission Award for Civic Design Award in logo design for the South Carolina Bicentennial Logo Blumenthal Foundation Graduate Fellowship to Queens University, Charlotte, NC Competitive academic fellowship for MBA studies at Queens University Gamma Sigma National Honor Society, Converse College Elected to membership in recognition of excellence in undergraduate studies at Converse College Award in Painting - Springs Mills Corporation Annual Juried Competition Work selected for the Springs Mills Touring Art Exhibit, with works displayed throughout the US Converse Scholar, Converse College

Selected for outstanding achievement in studies at Converse College

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