C O N T A C T

adtcon@r.postjobfree.com

773-***-****

**** *. ********** ******

Chicago, IL 60618

linkedin.com/perryjuliano

S K I L L S

• Strategy & Planning

• Project Management

• Process Improvement

• In-person/Virtual/Hybrid

• Measurement & KPIs

• Innovation/Problem Solving

• Program Facilitation

• Leadership Development

• Coaching and Mentoring

• Speaker Management

• Financial Management

• Communications,

Positioning, Branding

• Contract Negotiations &

Vendor Management

• Revenue/Profit Growth

E D U C A T I O N

UNIVERSITY OF TENNESSEE

Bachelor of Science

Communications

RUSH UNIVERSITY MEDICAL

CENTER

TQM Training and Development

Program Certification

Graduate: SmithBucklin

Leadership Learning Forum

Certified: Virtual Event & Meeting

Management (VEMM)

Certified: First Aid, BLS, and CPR-

American Red Cross

P R O F I L E

Solutions-oriented, strategic leader passionate about healthcare education and program design, strategy planning, and event execution by translating vision into tactics and operationalized results. Proven track record of developing teams through change and achieving desired outcomes by generating safe learning environments that foster trust, collaboration, and self-reflection. Q U A L I F I C A T I O N S

• Experience managing large-scale, multi-faceted, healthcare association and corporate events including agenda-setting, meeting logistics, vendor contract negotiations, exhibit/sponsorship sales and fulfillment, special events, speaker sourcing, alliance partnerships, and volunteer committees/boards

• Expertise in onsite operations, including A/V production, housing and travel, food and beverage, exhibits and trade shows, and virtual/hybrid event delivery

• Proficiency with creative design, brand, theme development, and digital formats

• Effective communicator capable of engaging stakeholders at all levels

• Champion of diversity, equity, inclusion, and belonging

• Committed to growth and self-awareness combined with ability to self-manage

• Demonstrated resilience, mental toughness, and a capacity for lifelong learning

• A compassionate and empathetic approach to leadership with accountability

• Master of resource allocation, reviews, training, and professional development

• Proficient in Microsoft 365, Cvent, Workday, Planstone, Webex, Zoom, Jabber, Slack P R O F E S S I O N A L E X P E R I E N C E

DIRECTOR, EVENTS AND EDUCATION

Modern Healthcare/Crain Communications Chicago, IL 2022

• Served as the key point of contact for all custom projects and event/conference content creation, leading a department of six employees.

• Developed and managed budgets to ensure achievement of revenue/expense goals.

• Led cross-functional collaboration with sales, marketing, events, and editorial teams.

• Conducted market research to provide insight used to inform business strategy.

• Achieved 100% on-time delivery of 12 publication awards and recognition programs.

• Supervised cross-channel custom content marketing programs for multiple clients. DIRECTOR, CONFERENCE SERVICES

Blue Cross Blue Shield Association Chicago, IL 2017-2021

• Oversaw all operations of the BCBS National Summit, including contract negotiation, budget creation and management, meeting logistics, food and beverage, housing, A/V production, agenda development, speaker management, registration, exhibits and sponsorships, and evaluations. Total attendance: 3500+; Annual budget: $7M.

• Developed event strategies with four program managers leading more than 150 additional BCBSA meetings and teleconferences supporting 35 BCBS Plans with an average attendance ranging between 50 – 150 and an annual budget of $1M.

• Edited all marketing and communication messaging and creative elements/themes.

• Enlisted legal and procurement teams on contract renegotiations, developing multi- year agreements saving $125K and mitigating $1.5M in losses related to COVID-19.

• Increased paid conference registrations by 50% from the implementation of targeted email campaigns, attendee tool kits, added keynotes, and redesigned session tracks.

• Ensured adherence to company standards, policies, procedures, information security, CPE/CME/CLE accreditation processes, and compliance and ethics requirements. PERRY CHARLES JULIANO

STRATEGIC LEADER EXPERIENCE CREATOR OPERATIONS EXPERT CHANGE AGENT P R O F E S S I O N A L E X P E R I E N C E (continued) DIRECTOR, EVENT SERVICES

SmithBucklin Corporation Chicago, IL 2000 – 2017

• Developed event strategies and managed the operation and growth of all meetings and conventions (domestic and international) for a portfolio of Healthcare, Business Trade, and Technology Industry Associations ranging in size from 500 to 4000 participants with annual budgets up to $10M.

• Directed full-service clients’ events including the American Society of Hand Therapists (ASHT), National Association of Orthopaedic Nurses (NAON), Society of Gynecologic Oncologists (SGO), Health Industry Group Purchasing Association

(HIGPA), Society of Gastroenterology Nurses & Associates (SGNA), Assistive Technology Industry Association (ATIA), American Academy of Esthetic Dentistry (AAED), American Society of Health Care Risk Management (ASHRM), American Society of ExtraCorporeal Technology (AmSECT), American Association of Cardiovascular and Pulmonary Rehabilitation

(AACVPR), Building Service Contractors Association International (BSCAI), Association for Corporate Growth (ACG), Professional Association for SQL Server (PASS), Independent Oracle Users Group (IOUG), International Avaya User Group

(IAUG), Society for Information Management (SIM), SHARE (IBM technology user group), and various outsourced projects.

• Guided event, education, marketing & communications, information technology, and administrative services teams.

• Maximized financial performance for corporate and association clients including the creation of annual budgets, scope and fee development, and staff time allocation and management.

• Served as primary relationship manager for internal and external clients comprised of association executive directors and staff, volunteer boards, and various conference planning committees.

• Facilitated as chair of the Event Services Education Committee, including the design and implementation of monthly continuing education sessions for convention and trade show staff members at all levels.

• Assembled teams and appointed project leads supporting the creation of conference themes, marketing & promotional collateral, evaluation tools, long-range planning objectives, and brand standards.

• Fulfilled liaison role with mobile app providers and coordinated interface with event survey partner companies on the design and process of conference session/event evaluations and management of CE credits.

• Conducted site searches and provided comparative analyses used in the venue selection process.

• Secured a new full-service association client (HIGPA), generating $2.5M in annualized value for SmithBucklin. PROGRAMS DIRECTOR, ACCOUNT EXECUTIVE

Mary O’Connor & Company St. Charles, IL 1997 – 2000

• Designed and implemented corporate and association executive education and leadership development programs, including corporate and franchise convention operations and theme development.

• Established business and brand pillars, and strategic plans used in the creation and implementation of programs and events supporting clients’ missions and visions.

• Slashed expenses by 20% by renegotiating contracts with hotels, convention facilities, speakers, DMCs, and A/V companies.

• Improved client and employee satisfaction surveys by more than 30% through restructuring staff schedules, instituting a revised training program, and introducing a mentoring program. DIRECTOR, FOOD & BEVERAGE

Charles H. Shaw Hotel Company/RUSH Medical Center Chicago, IL 1990 - 1996

• Managed 125-seat fine dining restaurant, lounge, guest services, special events, and catering operations for The Inn at University Village (previously owned by RUSH Medical Center, now the Marriott Medical District). Annual revenue: $3M.

• Expanded scope of services by 25% through hosting and coordinating investigational drug and feeding studies, including patient interviews and monitoring, in collaboration with Proctor & Gamble and the Chicago Center for Clinical Research

• Restructured HR training programs, adding classroom instruction and designated trainers for each department.

• Composed annual budget, P&L statements, sales forecasts, labor productivity, and cost containment/variance reports. M E M B E R S H I P S & A F F I L I A T I O N S (Present and Past)

• American Society of Association Executives

• Association Forum

• International Association of Exhibitions and Events

• Center for Exhibition Industry Research

• Professional Convention Management Association

• Meeting Professionals International

• Multiple Industry Advisory Councils and Boards

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