Content Writer & Editor

JACOB CLIFTON

**** ****** *****, ****** ** ***** • 512-***-**** • *********@*****.***

ENTHUSIASTIC SENIOR CONTENT WRITER

Content Writer • Content Editor • Content Manager • Senior Writer

Editing & Proofreading • Workflow Design • Creative & Branded Writing • Created Style Guides

Increased Readership • Led Freelance Team • Content Strategy • Campaign Management

Created New Verticals • SEO Optimized Content • Improved Publishing

Recruited Talent • Wrote News & Blogs • Open to Contract, Full- or Part-Time Work

WORK EXPERIENCE

Various Clients (Contract) 2002 - present

Content Writer

●Wrote and maintained online company pages and created SEO content for a B2B audience using AP and Chicago style.

●Optimized keyword and title creation best practices in conjunction with content strategist.

●Ensured consistent focus, direction, and content optimization and coordinated with the editor and cross-functional teams.

All Saints' Episcopal Day School, Phoenix, AZ 2019 - 2022

Assistant to the Head of the School

●Created and executed all communications, marketing campaigns, and web presence.

Meta, Austin, TX 2017 - 2018

Content Moderator

●Evaluated and contained hate groups and hate speech on the platform.

●Provided machine learning support to combat fake news, bots, global terror, child predators, sex traffickers, and high-value targets.

Tribune Media/Screener, Austin, TX 2016 - 2017

Deputy Editor

●Led multi-million dollar, 1M+ readership entertainment site, screenerTV.com, by creating editorial voice, model, workflow, calendar, style guide, social strategy, and brand.

●Designed marketing and advertising campaigns and wrote a high-click weekly newsletter.

●Established industry leader relationships; honored for insight, writing, and community creation; and strategized with leaders in the television and journalism/critical industries.

●Created and used a Jira-like campaign management system for all content creation.

Cratejoy LLC, Austin, TX 2016

Content Marketing Manager

●Increased membership and retention of B2B2C platform end-users by developing marketing content cross-channel distribution.

●Enhanced subscription business space by building relationships with entrepreneurs, lifestyle and branding experts and curators, business geniuses, and artists with great ideas.

●Streamlined unique business models, new channels, and marketing strategies.

●Owned internal, external, UI communications, and style guide.

●Pioneered new content marketing formats, built freelance writer teams, and established relationships with high-value end-user clients,

●Defined and refined the community, message, brand, and future mission for a prestige startup.

Gawker Media Group, New York, NY 2014

Editor

●Led a team of 10+ freelance writers by editing, recruiting, slate planning, and assigning work to produce semi-hourly rolling content.

●Wrote thought-provoking news and entertainment blog entries, website articles, and social media posts for an audience of over half a million readers each day.

●Spearheaded vertical elements to company metrics by applying statistical analysis with Quantcast, Chartbeat, and Google Analytics; A/B testing; and experimental formats/stories.

Discovery Network, New York, NY 2009 - 2012

Featured Content Writer

●Wrote 2 to 3 weekly blogs on science and technology in media for the Science Channel throughout 2009 outperforming major sites across the Discovery/Science brand family.

●Synthesized informative content in blogs, long-form stepped articles, slideshows, and quizzes for HowStuffWorks, a Discovery online educational brand.

●Researched scientific topics, assessed white papers, and developed best practices for a quick turnaround for pop-science writing.

Television Without Pity, New York, NY 2001 - 2014

Staff Writer

●Generated up to a million readers monthly by critiquing various television programs.

●Demonstrated strong writing skills and time management efficiency and ensured turnaround deadlines were met with attention to detail.

●Adapted to user needs by understanding brand and audience.

●Reached millions of viewers writing a column for Tor.com and achieving syndication across Yahoo! and NBC News sites.

●Freelanced for the MSNBC cultural and entertainment criticism beat.

Bravo.com, New York, NY 2001 - 2014

Community Manager

●Moderated and influenced high-volume group conversation on all aspects of entertainment.

●Created universal standards, procedures, and attitudes essential to maintain brand integrity.

●Led programs serving as a leader in community involvement and site ethos.

●Report to programming executives on weekly user trends and needs.

EDUCATION

University of Houston, Houston, TX

Bachelor of Arts, Linguistics/Creative Writing

TECHNOLOGIES

Canva, Adobe Creative Suite/Cloud, MS Office Suite, Sharepoint

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