D S Srinivas Naidu

# ***-**** ******* ***** ***** Mississauga Ontario L$X1T5

email adtc7c@r.postjobfree.com

Executive Profile

I have good experience in Toronto for about 4 years and a Permanent Resident between 2006/ 2009 to 2012. Good honed experience in Administration, Marketing and Insurance, with Doctors, Lawyers and Insurance companies. (Coming in November 2022. Can talk to you if given an opportunity.)

Visionary executive with solid experience in Marketing and Operations management. Innovative, Proactive and Customer focused with a record of success in Medical / Healthcare Services, Business Development, Sales Management, Advertisement & Marketing, Public Relations, Quality Management Systems and General Hospital Administration.Good exposure in the city, State, National and International marketing .Ambitious leader with strategic alliance skills with medical professionals and organizations to effectively align business initiatives. Committed to build and retain high performance teams by hiring,developing and motivating skilled professionals. C O O with company’s insight committed to cost effective management and quality performance

Skill Highlights

Medical /Healthcare Services Development. Consolidated and created solid Master Plans as selling Health concepts, Delivery of medical services through programmes built for the organisation producing effective results .Build high performing teams for executing sales and marketing plans. Hands on manager with highly developed negotiation skills with specialised experience in cultivating strategic business partnerships for developing captive market share. Equally strong in budgeting and financial management. Community reach programmes through various workshops and programmes. Conducted various road shows for the public to bring in awareness.

Assist in Education promotion programmes concerning Higher education Institutions,Professional Academics& Medical Institutions/Colleges

General Hospital Administration/Operations Management. Proactive to achieve operational excellence through effective leadership, quick delivery of customer services, improve effectiveness, efficiency, quality, lead time and full capacity utilization through careful planning, organizing, managing,monitoring and controlling systems and services. Ensure empanelment of a team of highly qualified Consultant Doctors, medical & paramedic and Hospital Management personnel. Assist management executives in support services of the Hospital management, Statutory Hospital requirements, Projects, Nursing, finance, Housekeeping, Maintenance, Materials, Security, Public Relations and HRD programmes .Good knowledge about Medical equipments and their functioning, experience in handling Financial agencies & Institutions

Marketing. Have proven ability to recognize and capitalise on market trends and assume bottom line responsibility for strategic planning. pricing, market research, forecasting. A very broad knowledge of Marketing disciplines, Research, Telemarketing, Public Relations, Concept Selling, Networking Corporate,High rapport with Medical professionals, Event management, launches, Handling Press & Media. Develop business strategies and formulate policies to attract customers through value based pricing Create team segments for focused marketing activities. Develop relationship with medical personnel

New hospital Launches and Expansion Programmes; Hands on experience in Launching new multi-speciality hospitals, clinics. Polyclinics with support specialists and paramedic services. Acquisitions, value added services including planning on site location and layout for various service deliveries.

Team Building. Decisive team leader with extensive recruiting and hiring of suitable staff, sales teams, developing talent and conducting training programmes. Trained in reading basic financial statements under various heads. Monitor profit and loss statements, stock and sales, materials, fixed deposits and public shares

International Marketing. Visited the following countries for needful liaison to promote medical services, participated in major exhibitions for effective international branding. Achieved overwhelming results.( Nepal, Bangladesh, Bhutan, Dubai, & a few UAE states, Malaysia, Singapore, Bangkok, Indonesia, Yemen, USA & Canada.

Communication.&Media Persuasive communicator with well developed presentation and negotiation skills. Able to develop productive relationships with colleagues, customers, agencies and staff at all levels. Create articles for in house and external magazines, news papers and electronic media Arrange press conferences and articles.

Public Relations Organise protocols for front office and other work stations for prompt service deliveries. Effectively liaison independently with agencies,for neighborhood programmes, community workshops, medical camps etc. Experience in handling conferences, get-togethers, medical workshops and seminars .

Advertisement; Developed very good rapport with advertising agencies, print and electronic media, copy writers and creative personnel. Image building activities were done on priority. Designed and created memorable corporate films brochures, product brochures, leaflets, handouts, Inaugural layouts..

Event Management. Organised events for various public and memorable functions. Inaugurations of new hospitals and clinics.

Quality Management Systems. Good working knowledge of ISO 9002 standards (trained auditor and was also MR for two Hospitals).

Core Accomplishments in health care services of Hospitals

Marketing Management Was able to build strong data base with business budgets, strategies and formulate policies to attract customers through value based pricing and captive market segmentation. Ensure cost price analysis to attract and retain customer. Develop very high personal contacts with leading doctors, nursing homes corporates and institutions. Effectively liaison independently with advertising agencies and electronic media for image building activities and revenue promotion campaigns. Designed fabulous layouts and film presentations. Hands on experience in handling conferences, get-togethers and seminars. Experience in public relations, concept selling / product selling/distribution network. Very good rapport with Press / Media. Good rapport with decision makers in leading Corporate and institutions at Bangalore. Experience in handling financial agencies for mobilising fix deposits, liaisoning with banks and financial institutions and allied financial matters. Knowledge about medical equipments and their functioning. Achieved growth year after year consistently .Exposure to International marketing visited Nepal, Bhutan, Bangladesh, - U A E-.Dubai, Singapore, Malaysia, Indonesia, Toronto Canada, and a few cities in the US.

Achieved break evens in the very first month of Operations. Developed cream of Doctors both specialists and super specialist to join the panel of various hospitals. accrued top corporate,Government organizations, MNC’s Public sectors, Insurance agencies to be under the umbrella of the institutions I worked. Community programmes to reach people in the form of health education,awareness and prevention was successfully implemented

Operations Management Handled independently Marketing and Administration functions. Achieved excellence at all service levels in complete customer satisfaction. Was Proactive to achieve operational excellence through quick delivery of customer services, (both medical & non medical areas)improve effectiveness, efficiency, quality, lead time and full capacity utilization through careful planning, organizing, managing and controlling systems. Took lead role in vital activities responsibly, established and launched major new centers in the city successfully. Contributed my expertise,skills and experience in minimising cost, eliminate wasteful production/ management and help in labor saving. Assisted management in support services of the hospital management., nursing, finance, housekeeping, maintenance, materials, security, public relations and HRD programmes. Built good inter and intra personal relations with various departments tactfully .Achieved value added systems and procedures for smooth functioning of departments Liaisoned with internal or external agencies and distributors..Good working knowledge of ISO 9002 standards (was the MR for Hosmat Hosp and auditor for two more hospitals.)

Regularly liaisoned with Consultant Doctors for delivery of timely services, strengthened their respective departments with adequate staff both medical and para medical and technicians. Addressed problem,and deficiency of services, improved efficiency through corrective procedures. Conducted regular HOD meetings for addressing issues and improving deliveries at all levels. Improved services in critical areas like OT< ICU and emergency. Support service departments like Front office, PR,security nursing,F&B,Housekeeping,Materials,finance were strengthened to perform at peak to make patient satisfaction the core issue.

Staff Development and human Resources Committed to build and retain high performance teams by hiring,developing and motivating skilled professionals. Organised regular training programmes by internal and external bodies, personally trained colleagues with my honed skills for spinning off quick deliveries of business and services. Trained new staff for various depts., achieved etiquettes in par with international standards.

Project management Attracted investment for Franchise and public issues liaisoned for major expansion programmes for the organizations that I worked for. Today all the organizations are land marks for healthcare destinations in Bangalore. Was able to attract acquisitions of major brands and adding volumes to existing business. Under took assignments for pre launch of Hospitals and clinics. Liaisoned for Medical equipments,layout plan, staff recruitments including Doctors, paramedical and skilled technicians.,

Media & Public Relations. Developed a very good relation with the print and electronic media houses. The core media team developed and covered macro and micro interiors in the state with leading tabloids and regional media channels respectively. Segments included National Dailies Leading magazines,and Electronic channels ( TV& Radio) In-house corporate magazines, of MNC’s Public sectors etc.

Community Development Programmes Organised public health camps, road shows, education camps, organized events commemorating important days and functions

Professional Experience

2018 till 2022

Presently working as a Management Consultant for Operations, Marketing of Hospitals, insurance,Quality procedures, on all Health care services. Dori Healthcare, Diwa, and couple of other Hospitals.

Corporate and Institution of procedures, Healthcare centers and managing of services. Marketing, PR of Nursing care, physiotherapist, Doctor on calls, people giving wound care, dressing ICU and other gadgets to set ups.Tie ups in Hospitals,Home care like in Hospitals and Insurance companies etc. Achieve growth in all areas of functioning.

Dec 2013 to March 2016. Dr.Solanki Eye Hospital Pvt Ltd. Bangalore

Worked as a Chief Operating Officer for Dr. Solanki Eye Hospital Pvt Ltd. Bangalore

Responsibilities.-Ensured that the Hospital Operations management and Administration services worked with Procedures and business strategies which would effectively be delivered through Quality service deliveries. Transferred honed experience & strategies for the betterment of the organisation.Designed and implemented business strategies, plans and procedures through PR & MKTg.Set comprehensive goals for performance and growth internally through department performance and beat external competition.Established policies that promote Hospital culture and vision.(Accreditation of ISO & NABH)

Oversee daily operations of the Hospital and the work of managers and staff in all depts of the Hospital. (Admin, Front office, HRD, Engineering, Housekeeping, Purchase & stores, OPD. Consultant Doctors, IP & medical support, IT,PR & Marketing, Sales, Finance etc.)

Lead HODs & employees and encourage maximum performance and dedication through regular internal meetings, motivation, guidance and supervision.

Evaluate performance by analysing and interpreting data and metrics

Write and submit reports to the Chairman/CEO in all matters of importance

Assist Chairman/CEO/Board in all expansion activities, Corporate alliances new ventures etc

Establish good relations with Employees, Vendors and Suppliers. Implement all statutory requirements and licenses set up as per the current law.

Structured the organisation made quality systems available with responsible heads,made available operating procedures, job descriptions, work instructions. Achieved ISO certification. Working towards NABH certification

Improved services and efficiency levels in the administration activities and business development strategies. Achieved operational excellence through quick delivery of customer services, improved quality, applied training programmes, Hospital stationary &record documentation, statutory licenses, contributed my expertise in minimising cost and expenses. Pushed marketing strategies for Image building activity, International clientele, neighborhood and community development programmes, business development, continuous supervision of Head of Departments for effective functioning. Accomplished assignments in a planned schedule through team work, leadership, dedication, guidance and innovative approaches. Ensured timely maintenance of all equipment’s.

Took decisions for both short and long term planning, assisted management in all departments and help to reach its objectives in terms of Growth and Revenue. Achieved corporate image.

August 2012 to Dec 2013

Diwa Management Consultants.-Worked for Healthcare establishments supporting administration and marketing verticals.

Feb 2009 to July 2012 OSPC Inc Toronto Canada –

Marketing Consultant & Clinical administrator.-Worked as a Clinical Administrator cum Marketing Consultant for OSPC Inc. a chain of prestigious rehabilitation clinics s with over 9 centers in Toronto Canada. Responsibilities - Business Development, Operations & taking care of Clinical Administration activity .With rich business processing skills the corporate moved forward strategically with ideas for new development reaching planned objectives. Liaison for Lawyer and Doctor marketing and Insurance activities

Dec 2007 to dec 2008 Diwa Bangalore Karnataka-

Marketing Consultant.-Worked as a Consultant in Bangalore to a few healthcare firms dealing in Hospitals, Diagnostic centers,Telemedicine network. Mainly concentrated on their operations and business development .

Nov 2006 to Nov2007 Sagar Apollo Hospital Bangalore Karnataka-

Vice President Medical service Development.-Vice President for the dept. of-medical services development at Sagar Apollo Hospital Bangalore. Initiated growth plans, strengthened rapport with medical professionals, speciality consultants, Institutions, corporates, managed corporate wellness clinics, expansion programmes, promotional strategies for Sagar clinics, consolidated marketing budgets, strategies for building the existing & new hospital initiatives. Strengthened staff, marketing activities, media relations. Improved rapport with Third party administrators, Life Insurance companies and enhanced substantial growth. Developed growth and sustained activities.

Feb 2006 to Oct 2006 OSPCI Inc Toronto Canada –

Marketing Consultant & Administrator.-Worked for OSPCI Toronto Canada as a business consultant cum administrator managing and promoting about 10 clinics

May 2005 to Feb 2006

Harvey Hospital Chennai Tamil Nadu

- Chief Operating Officer

May 2005-February 2006- Consultant Business Development . Chief Operating Officer. in Harvey Hospitals Chennai . Achieving operational excellence through quick delivery of customer services, improve quality, contribute my expertise in minimising cost and expenses. Continuous supervision of Head of Departments for effective functioning. Accomplished assignments in a planned schedule through team work, leadership, dedication, guidance and innovative approaches. Ensured timely maintenance of all equipment’s.

Took decisions for both short and long term planning, assisted management in all departments and help to reach its objectives in terms of Growth and Revenue. Achieved corporate image. Structuring the organisation, made quality systems available with responsible heads,made available operating procedures, work instructions, and documentation in par with ISO standards. Improved services and efficiency levels.

April 2004 to April 2005 Vivus Group of Hospitals Bangalore Karnataka- Vice President Business Development

April 2004-April 2005-Worked as Vice President –Business Development of M/S Vivus Group managing group of hospitals. Responsible for the groups business development activities in the state. Achieved objectives with a team of 5 managers and 10 executives a substantial growth rate of over 20 % . The group had about 6 hospitals under its management, which was directly under my control for business activities. Participated in International Meetings and Exhibitions

Dec 2001 to Mar2004

Sagar Apollo hospital Bangalore Karnataka- General Manager –Medical services Development

Sagar Apollo hospital as General Manager - Medical services development. Launched the hospital which was inaugurated in the month of july2002 with great zeal and grandeur. Established revenues for the running of the hospital smoothly, earning captive market share,; facilitated innovative and creative planning for both external and internal customer support base &support systems .Achieved in the shortest time record revenues in the hospital industry. Actively involved in the pre launch staff training programme and planning of the launch. Established rich contacts with press & media for gaining rich publicity and popularity, projected the skills of the doctors. Promoted the hospital both nationally and internationally to reach all the segments of society. through marketing concepts and advertising. Major plans for expansion into specialty hospitals in the city was initiated. The institution has been made a land mark in Bangalore. Coordinated the promotional activities of the Dayananda Sagar Education Institutions. Participated in International Meetings and Exhibitions.

April 2001 to Dec 2001

Unity Hospitals Mangalore Karnataka- Chief Operating Officer

Worked for M/S Unity hospital Mangalore. as a Chief Operating Officer ( The hospital is a 200 bed multi specialty hospital).Structured the organisation made quality systems available with responsible heads,made available operating procedures, work instructions, and documentation in par with ISO standards. Improved services and efficiency levels. Attracted consultants to liaise for venture capitalists to raise funds for shaping up expansion programmes .Actively took part in the administration activities and co ordination of the College of nursing and School of nursing with the support of principals

Feb 1999 to Aug 2000 Hosmat Hospital Bangalore Karnataka-

General Manager –BD, projects and In charge Administrator.-HOSMAT HOSPITAL (Hospital for Orthopedics Sports Medicine, Accident Arthritis, Trauma and Neurosurgery) as GENERAL MANAGER – Business Development, Projects & in charge of coordinating the Administration Activities. Increased market visibility, penetration, sales and captive corporate clients with 20 % growth.

Oct1996 to Feb 1999 Mallya Hospital (UB Group)Bangalore Karnataka-

Senior Manager –BD

Oct 1996 – Feb 1999 : MALLYA HOSPITAL, Bangalore as Senior Manager promoted as General manager, was also in charge of Mallya Diagnostic Centre. Having rich corporate and professional contacts, I promoted the Hospital facilities and services, as a HOD I have suggested various appreciative measures to improve services and functioning of various Departments. Doubled the revenues of the hospital. Brought in more than 200/300 Corporate companies, Govt and semi Govt healthcare services, public sectors developed rich contacts, learnt hospital admin, achieved ISO certification as the first Hospital in India,

Jan 1996 to Oct 1996

CDR Diagnostic Center Bangalore Karnataka

-Marketing Manager

C.D.R. DIAGNOSTIC CENTRE as Marketing Manager-Coordinated start up and launch, developed marketing, sales& telemarketing strategies .Hired, trained and motivated a sales team of 8.Achieved over 25% revenue growth in diagnostic services

Oct 1989 to Dec 1995

Medinova Diagnostic Services Bangalore Karnataka

-Senior Marketing Executive

MEDINOVA DIAGNOSTIC SERVICES PVT. LTD., Worked as a Senior Marketing Executive Promoted Diagnostic services to Doctors and Medical Institutions, achieved Brand popularity in all the territories covered

Oct 1982 to Dec 1989

Noel Pharmaceuticals Bombay

-Senior Marketing Executive Bangalore

:NOEL PHARMACEUTICALS as a Senior Executive – Promoted Formulations to Doctors and Medical Institutions, achieved Brand popularity in all the territories covered with a dedicated team of executives .

Education

Bachelors of Arts, PG Diploma in Business administration, working knowledge of computer science

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