Call Center Media Consultant
Resume:
August **** to
January ****
June **** to Current
Summary
Strategic Marketing expert with 30+ years of diverse and progressive marketing experience. Analytical, patient and energetic problem-solver with proficiency in in NexTech Software. Excellent understanding of marketing principles, techniques and best practices. Proven track record with a management style designed for client success and quantum performance. Created highly successful campaigns for a variety of medical enterprises with expertise in Plastic, Reconstructive and Cosmetic Surgery. Skills
Published Author
Marketing communications
Promotional marketing and advertising
Copywriting, editing, and review
Market research expertise
Sales strategy
Proven track record
Proofreading
Technical writing
Website copy
Expert Healthcare Marketing
Campaign development and strategic
planning through completion
Marketing campaign strategy
Business performance analysis
Lead Generation and Management
Experience
Institute of Cosmetic Surgery
Houston, TX
Marketing and Sales Manager
Institute of Cosmetic Surgery was established to educate the public on the safety of cosmetic, reconstructive and plastic surgery procedures. Our in house call center was established as a consumer education center for the public responding the various ad campaigns running in the market.
Created tv, print, radio and billboard campaigns resulting in revenues in top 5% nationwide (top 1% in Southwest region). Held these numbers consistently for over a decade.
Created first television ad campaign in conjunction with Network Affiliates (Lakewood, Colorado) to increase market share in Houston, Texas market. First of its kind. In this year, my personal sales exceeded $780,00.00. A 300% increase over the previous year.
Motivated and mentored employees to increase knowledge, skills and career potential within company.
Integrated communications campaigns to create awareness, develop pipeline and bring in new customers. Responsible for all sales and closing following initial consultations.
Responsible for hiring and training of all staff members. Facilitated improvement in sales outcomes by holding performance evaluations to assess team members' strengths and weaknesses and counsel on improvement strategies. Sales increased 30 - 40% annually
Self Employed
Houston, TX
Marketing & Media Consultant
Created first of its kind Call Center in conjunction with Radio ads, print and billboard campaigns.
Handled Sales and Promotions creating Strategic Planning and training of small Joan Freeman
Houston, TX 77041
***********@*****.***
May 2004 to
June 2012
January 2004 to
June 2012
sales staff to creare exponential growth. Maximized efficiency of staff performance to meet sales objectives.
Created fresh concepts for Bill board campaigns to cross market hospitals and outpatient facilities in conjunction with physician directors. Provide copywriting for marketing messages and all ad campaigns including production and voice talent for advertising copy.
Created and implemented Sales Training modules for physician and hospital staff. Executive Coaching of all Principal Physicians to enhance strategic business model. Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
Determined target audiences for particular products and procedures using current demographics and target marketing..
Used community events and healthcare fairs, radio promotional events and outreach to enhance branding.
Created the first center of excellence for women of color in the Houston market. Created ad campaigns and the first patented procedure "lipoTuck" for a private physician.
One of my first physician clients trademarked a common cosmetic surgery technique based on my vision and is making millions today (17 years later) because of the perception of an idea that is a product of creating a purple cow idea in marketing. Lipotuck - see Wikipedia.
Currently copywriting and producing marketing messages, radio copy and ads for Houston's number one morning show. Write all endorsement copy for on air personality to promote MYBODYMD. Staff and physician advisor. Excel Center Houston
Houston, TX
Sales and Marketing Consultant
Created first center of excellence for disenfranchised women seeking primarily reconstructive surgery with the objective to assist them in treatments that were deemed medically necessary. (breast reduction, panniculectomy, functional surgical procedues that may include septoplasty, SMR, turbinectomy, etc.). Using insurance criteria provided established a pre-aurhorization system for approval and assisted patients in obtaining financial support through their insurance company. Consulted with patients/clients to close sales, identifying decision-makers and facilitating paths to communication conducive to minimizing negotiation time. Attended marketing-related networking events to build company presence in community and foster relationships with prospective customers. Answered phone calls to main retail line to engage callers and encourage in-person visits by providing valuable product and service information. Implemented strategies for upselling products and services and suggesting complementary products to maximize value of each transaction. Worked closely with physician owners to establish mission, vision and culture within their specialty. In all cases, practices grew in first year by 400% and tapered off to an average of 40% to 50% growth in subsequent years. Every entity involved including hospital or outpatient ambulatory center, anesthesiologists, lab and imaging centers experienced exponential growth.
Created all marketing campaigns working with TV, Radio and Print campaigns and managed a call center to mine and manage all leads. Premier Plastic Surgery Group
Houston, TX
Director
Coordinated schedules and day-to-day activities of sales staff to meet sales goals and objectives.
Managed by the numbers using Sales Force to track performance and establish standards for greater productivity.
Established weekly training and motivational in house seminars to increase work quality and outcome. Sales staff growth measured in 60% exceeding quota averaging
$75 - $100K annually.
Assigned work to employees based on project requirements and individual team member strengths.
In addition to sales training, provided best practice medical office training to reduce knowledge gaps and eliminate performance roadblocks. Also included personal transformation to elevate self-image to optimize output. Worked with physicians and staff to maximize scheduling and flow. Established a strong Relationship Marketing Model used to build client confidence. Increased customer base and market share by promoting products and procedures through diverse marketing platforms.
Attracted, coached and retained high-performance team members, enabling elevation of responsibility, span of control and performance. Education and Training
Virginia Commonwealth University
Richmond, VA
Business Administration and Management Some College (No Degree) Completed first 2 years only.
Accomplishments
Author of Amazon Best Seller, Facing the Cut - An Insider's Perspective on Plastic and Cosmetic Surgery, 2018.
Hosted a local radio show in 4th largest city, Real Talk: An Inside Perspective on Cosmetic Surgery, 2012.
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