Project Manager Volunteer Services

SARAH S. ALVAREZ

770-***-**** *********@*****.*** Atlanta, Georgia 30338

PROFESSIONAL PROFILE

Entrepreneurial and innovative program/project manager with expertise in overseeing the implementation of diverse campaigns and creative messaging strategies that heighten market awareness and maintain brand integrity. Skilled in building alliances with key business partners to ensure projects are delivered in concert with organizational objectives and are completed on-time, on-budget and within scope. A customer focused leader, highly successful in establishing and maintaining sound community relationships that foster brand growth.

AREAS OF EXPERTISE

Brand Development

Digital Marketing Campaigns

Start-ups

Media Relations

Communication Strategies

Vendor Management

Relationship Building

Program Management

Budget Management

PROFESSIONAL EXPERIENCE

WAXXPOT GROUP, Atlanta, GA 2020-present

A full body waxing franchise.

VP, Marketing Operations (2020 – present)

In response to rapid growth, hired into this newly created position to build and oversee digital, centralized marketing operations for 17 retail locations. Oversee all aspects of digital marketing content – website, email, blogs, SEO, paid search & social ads, organic content. Negotiate and collaborate with internal and external stakeholders to develop and manage the implementation of marketing strategies that align with organization goals. Develop and control a $250k annual budget. Concurrently, serve as the Owner/Operator of Waxxpot Sandy Springs.

Built the company’s digital marketing function and instituted numerous innovative technology-driven initiatives to include targeted email campaigns, blogs, SEO, website development and digital ads on Google, Facebook and Instagram which contributed to the acquisition of new guests and retention of existing customers.

Redesigned the company’s website and added features to enhance the customer experience, improve SEO performance and significantly increased the quality score.

In response to the COVID pandemic, spearheaded the development and implementation of health and safety protocols that instilled confidence with staff and customers. Subsequently, revenue returned to pre-COVID levels at all locations within four to six weeks of store re-openings.

Created a dedicated corporate Instagram page that reflects the look, feel and voice of the Waxxpot Brand.

Influenced the owner to adopt and integrate HubSpot, a national leading CRM platform, that centralized the deployment of all marketing efforts, streamlined efficiency and enabled data-driven decision making.

Owner/Operator, Waxxpot Sandy Springs (2017 – present)

As part of the start-up team - identified the location, oversaw construction, staffed the facility and managed daily operations. In August 2020, hired a manager to run the location.

Post-COVID, grew revenue 34% through sound management and staffing.

CRISTO REY ALTANTA JESUIT HIGH SCHOOL, Atlanta, GA 2013-2017

A start-up high school for students of limited economic means that combines a rigorous college prep education with a relevant work study experience.

Director of Communications, Volunteer Services

Hired as a key member of the founding leadership team, responsible for developing and executing communication strategies that inform and engage community and civic leaders. Managed all media relations. Partner with parishes, other schools and college alumni associations to garner volunteer support. Oversaw the activities of more than 500 volunteers.

Reengineered and significantly elevated the school’s website, which legitimized the school’s position in the Atlanta community and contributed to a highly successful launch.

SARAH S. ALVAREZ Page 2

CRISTO REY ALTANTA JESUIT HIGH SCHOOL, Director of Communications, Volunteer Services (Continued)

Created and introduced a one-to-one mentor program that provided students with access to successful business leaders in order to promote and inspire excellence in the classroom and workplace.

Garnered strong and consistent interest and coverage from such local media outlets as The Atlanta Journal Constitution, Atlanta Business Chronicle, CBS 46, GPB and NPR.

Leveraged vast professional and community network to secure more than 500 volunteers.

IDBIDS, LLC, (IDDY BIDDY STEPS FOR A GREENER WORLD) Atlanta, GA 2007-2011

Start-up toy manufacturer that featured activities, stories & organic plush toys that made learning about the Earth fun.

Co-Creator & Founder

Oversaw all aspects of bringing this new product to life to include product development, manufacturing, packaging, logistics, marketing and PR. Independently identified and oversaw the execution of all marketing initiatives.

Six months after conception, launched Idbids at the 2008 International Toy Fair, securing interest from leading toy manufacturers and retailers and garnering favorable press from Time Magazine as one of the top toys at the exhibit.

Generated $200k in sales within the first year by expanding relationships gained from trade show participation

Successfully sold $100k in merchandise into the Toys “R” Us test market program by introducing them to the Idbids product line that complimented their mission to expand into the eco-friendly space.

Collaborated with key decision makers at The Nature Conservancy on a marketing initiative that heightened awareness of the Conservancy to a new untapped generation and increased Idbids credibility in the market.

Positioned Idbids as an industry leader in eco-friendly toys; ultimately selected by the Toy Industry Association (TIA) to serve on their newly formed sustainability committee.

Received numerous accolades from such respected media outlets as: Washington Times, USA Weekend, CNN Monday, Daily Candy, Weather Channel Kids! and Mother Nature Network. Additionally won the following industry awards: 17th Annual MAX Awards, 2009; 2009 Toy Industry Association Toy of the Year Nominee; 2009 Winner of Women in Toys; 2009 Creative Child Magazine Preferred Choice Award; 2009 Dr. Toy Winner 10 Socially Responsible Products Award, Dr. Toy Winner 100 Best Children's Products & The National Parenting Center Seal of Approval.

DESIGN SEVEN, INC., Atlanta, GA 1995-2007

An established graphic design, marketing and branding firm.

Director, Client Services

Hired into this new role to manage client relationships, serving as the liaison between customers and the creative team. Directed projects from inception through creative production and delivery. Interfaced with clients regularly, building relationships with such industry leading accounts as: Blue Cross Blue Shield of Georgia, Georgia Pacific and Southern Association of Colleges and Schools-Council on Accreditation and School Improvement (SACS-CASI). Selected and managed the work of outside vendors to include: writers, photographers, stylists, illustrators and printers. Managed project budgets.

Played an integral role in growing the business 150% by assuming responsibility for all client relationships and by recruiting high powered talent to enhance the quality of work.

Secured 100% of revenue from referrals and repeat business; gaining a reputation for consistently completing projects within the scope of work.

EDUCATION & CERTIFICATIONS

BBA, Marketing, East Tennessee State University, Johnson City, TN

COMMUNITY INVOLVEMENT

Cristo Rey Atlanta Jesuit High School, 2021-22 Chair of Reaccreditation Committee

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