Digital Marketing Social Media
Resume:
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C O N T A C T
Phone
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ISAAC B. APPIAH
DIGITAL MARKETING EXPERT
Digital Marketing Specialist Cheat Code Alexandria, VA Jun 2021 to Current
• Strategized, developed, and managed paid digital marketing across AdWords, Instagram, and Facebook with monthly budget of $160,000 resulting in about $645,000 in monthly revenue.
• Developed robust conditional email campaigns based on customer interactions with the platform that improved retention by 23%.
• Developed social media initiatives and created daily content on Facebook, Twitter, Instagram, and emerging social platforms to engage current fans and acquire new ones.
• Created reporting around paid marketing funnels and leveraged this incrementally improve the conversion rate by 210%.
• Established in house knowledge of marketing content leveraged by the sales team to improve LVT by 28%
• Built relationships with bloggers and traditional media to increase positive brand awareness in community.
• Launches SEO campaign for high volume and long-tail keywords that generated 11,000 unique visitors and 160 customers monthly
PERSONAL SUMMARY
Digital Marketing expert with over 9 years of experience in building, maintaining, and running successful digital marketing campaigns. Has broad marketing knowledge coupled with focused campaign experience. Adept at creating and implementing client-centered, successful campaigns, aimed at improving brand awareness and presence. Collaborative and creative thinker accomplished at managing digital marketing presence content. Experienced in leading teams of marketing professionals to meet and exceed marketing goals. ACCOMPLISHMENTS
PROFESSIONAL EXPERIENCE
Generated Sales
• Generated 3,000 leads and converted 40% into high value sales
• Increased e-commerce sales by 20% in three (3) months by redesigning all landing pages Boosted Leads
• Built a 10K Facebook following, 20K Twitter following and 64K on IG from scratch, which in turn delivered a 150% boost in leads and 1.2M in sales within 18 months.
• Developed clear CTAs on all websites and social media copy, delivering a 50% uplift in leads
Reduced Online Spending
• Conducted A/B testing on paid Facebook ad campaigns, boosting conversion by 140%
• Took over the management of PPC campaigns, increasing ROI from 15K to 60K Improved Customer Experience
• Decreased the load time of the website by optimizing CSS files
• Designed and developed a mobile application
Increased web traffic
• Increased website traffic by 50% by creating and implementing an SEO strategy
• Generated a 200% uplift in organic traffic to the website in 6 months Bachelor of Arts: Digital Marketing
Strayer University Jan 2020
Washington, DC
E D U C A T I O N
IA
Address
Alexandria, VA 22311
Association for Project Management
(APM)
Digital Marketing Training - 2009
Google AdWords Training - 2012
Facebook Ad Training - 2020
Social Media Management Training -
2010
C E R T I F I C A T I O N S
Member, Alumni Association
Member, Small Business Association
(2008 - present)
H O N O R S
Digital Marketing Specialist Washington, DC Spot Nov 02/2020 to Current
• Identified bottlenecks in marketing process, and adjusted documentation and priorities to hit 85% more goals on time.
• Oversaw social media campaign launch with new product resulting in revenue of $1M in the first year.
• Performed A/B testing, which improved the conversation rate of marketing landing pages across the company by 250%.
• Implemented new and improved web products to revitalize online presence and reach consumers.
• Designed, managed, and maintained company website by writing content, directing video designs, designing email, HTML, and in-text email promotions.
• Improved on SEO performance, resulting in page speed improvement of 70% and increase in monthly organic traffic of 24%.
• Automated marketing KPI reporting using Google Analytics and Google sheets, saving roughly 6 hours of manual work each week.
Digital Marketing Manager Alexandria, VA Flyshikis Apr 2016 to Jun 2021
• Generated interest for new and upcoming product and service releases by managing social media accounts.
• Gathered analytics data from digital marketing across multiple platforms.
• Developed targeted strategies and project plans to drive vision and enhance business value.
• Utilized Twitter and Facebook to promote products, services, and content.
• Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
• Documented and optimized SOP’s to save more than $25K in marketing budget
• Led a team of three (3) marketing associates to schedule, optimize, and report on all social media campaigns and engage with users through giveaways and event promotions to grow combined followers by 3X.
Social Media Executive New York, NY Alabaster Co/ Mar 2013 to Apr 2016
• Created A/B testing plan for Facebook ad copy, leading to an improvement in ROI of 12%.
• Built key reports in Tableau for executive team around KPI’s such as marketing spend, new leads, revenue generated, and ROI, saving 7 hours of manual reporting weekly.
• Developed content for blog posts, landing pages and social media platforms to further marketing endeavours.
• Prepared monthly calendar to manage online content across multiple platforms.
• Tracked social media metrics to determine audience growth rate, volume, and reach.
• Proofread and reviewed electronic and print content for correct grammar and punctuation.
**If your business is a singer, marketing is your microphone. My job is to amplify your voice so that people can hear you**
www.flyshikis.com
uptrenddigitalmarketing.com
www.edoughble.com
WEBSITES PORTFOLIOS
• Content Creation
• HTML Programming
• Graphic Design
• Google Business Suite
• Adobe Creative Suite
• Written and Verbal
Communication
• Project Management
• Delivering Presentations
• Stakeholder Management
• Budget Development
• Creative Problem-Solving
• Deadline Driven
• Competitive Positioning
• Digital Marketing Management
• Google AdWords
• Campaign Planning
• Social Media Marketing
• Relationship Building
• Analytics Tools Setup
• Business Needs Analysis
• Visitor Behaviour Tracking
• Listing Placement Negotiation and
Purchasing
• Asset Optimization
• Viral Marketing
• Campaigns Campaign
• Launch and Lifecycle Management
• Testing and Optimization
• Market Research and Analysis
• Customer Service
• Customer Segmentation
• KPI Management Salesforce
• CRM
• Search Engine Optimization (SEO)
• Trend Identification
• A/B and Multivariate Testing
• Usability Research and Analysis
• Verbal and Written
Communication
• Generating Brand Awareness
• Web Site Architecture
Brainstorming
• Affiliate Program Marketing
• SEO Strategies
• Effective Multi-Tasker Microsoft
Office Suite (55 wpm)
S K I L L S
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