Lynn Schoenfeld

Sales, Marketing Management

Aliso Viejo, CA 92656

adtasr@r.postjobfree.com

650-***-****

Marketing Professional: Consumer Goods to Technology Authorized to work in the US for any employer

Work Experience

Cosmetic Consultant (Beauty Advisor/Artist)

Estee Lauder – Orange County, CA

September 2019 to Present

Work with clients on skin care problems and concerns

Educate clients how, why, and what to use for makeup

Implement company-wide promotions

Perform duties, as necessary, to ensure Estee Lauder and Clinique are presented in accurate, true transparency, genuine way.

Brand Ambassador

Advantage Solutions - Orange County, CA April 2017 to July 2018

•Represent the top brands of beer, wine and spirits in the market, as well as pet food products.

• Interact in a friendly, enthusiastic, energetic and outgoing manner with management, clients, and consumers in any setting.

•Generate brand awareness and positive product impressions to increase sales.

•Assess customers' needs and interests to best recommend products.

•Set up, break down, product preparation and sampling during in-store demonstrations.

•Timely completion of all call reports, paperwork, and on-going training by required deadlines.

President

Extraordinary Lines – Palm Desert, CA

October 2014 to September 2016

Represent various synergistic personal care brands to retailers, doctors, spas and the wellness community: Sonage Skin Care; Rejuvel 3D and Truth Vitality.

B2B and B2C experience and strength includes:

•Creating, launching and managing comprehensive sales/marketing programs that have produced double-digit sales increases;

•Researching and identifying strategic opportunities in order to expand business for company and clients;

•Segmenting marketplace, identifying opportunities and implementing programs to increase market share;

•Assessing client needs and identifying solutions in order to close sales;

•Project Management and Client Relations Management.

Medical Sales Representatives

National Association of Medical Sales Representatives (NAMSR) August 2015 to August 2015

Managing Director

Astara Skin Care – Phoenix, AZ

September 2012 to February 2014

•Exclusively administer all domestic and international sales and marketing activities including customer service, training, social media, website, and new product development for this 17-year-old quiescent skin care company.

•Cultivate and manage domestic relationships with key accounts (Pharmaca, Skin store, • Restorer) and other multiple channels (Dr.s, Derms, Med Spas, Spates) while developing new distribution channels (Outhitting.com, luri&wilma.com, Total Beauty.com, Golden Globes)

•Define, negotiate, and manage international partnerships including China, UK, Singapore, and Qatar.

•Collectively, 2013 sales effort yielded 35% sales increase, first time surpassing $1M mark. Collaborate with Formulators and Labs to market current products and conduct research to introduce new or improved product.

•Liaise between customers and Operations to monitor product standards (GMP) and quality control.

Sales/Client Relations

Neiman Marcus – Palo Alto, CA

March 2010 to April 2012

Operated in highly competitive sales environment to provide NM's discerning, sophisticated customer base the best shopping experience, ever.

This included in-store shopping with Client, as well as, identifying desired merchandise and personally delivering and fitting or staging goods, per Client instruction.

Through inspiring trust and optimizing customer relationships, monthly sales performance met repeatedly above quota (minimum quota $50K/mo.). Held personally liable for all merchandise removed from selling area or store priced

$1 to over $1M.

Account Director

Total Media Group – S.San Francisco

September 2008 to December 2008

•Consult and assist clients with their marketing programs as they relate to Video, Multimedia and Event production needs.

•Determine target audiences, develop marketing strategies, and implement complementary marketing programs.

•Work closely with Producers and Clients to insure timely deliverables.

•The economy crashed (2008) and unable to bring projects to fruition.

Principal

Simply Put – San Mateo County, CA

July 2003 to August 2008

•Utilizing diverse background and experience, worked with small independent businesses providing marketing and sales support to various industries: Nutrition and Wellness, Cosmetic and Skin Care and Real Estate.

•Focus on increasing revenues using strategic analysis procedures to streamline operations. Liaise with project stakeholders and provide leadership to project teams.

•Define strategy and implementation of programs to support sales and marketing objectives. • Analyze and align policies and procedures, implement consistent, standardized policies and processes to ensure the operational efficiency and effectiveness of programs.

•Interface with functional groups, project teams and other stakeholders to resolve issues and remove barriers.

•Work with clients to identify program requirements and drive the implementation of standards and branding.

"Lynn performs best in a fast-paced environment that encourages collaboration while making it productive, informative, and fun. She likes White-Boarding and Think Tanks because it brings ch'in some of the best ideas and takes people 'out' of their comfort zone (Helps them with personal growth). This process has made her very effective in obtaining desired results."

Registered Medical Sales Representative

Stagedhomes.com

July 2003 to July 2003

VP/General Manager

Ziff Davis, Inc – Foster City, CA

April 1998 to December 2002

•Managed, produced and expanded Sun Microsystems's developer event brand, JavaOnesm through production of annual JavaOnesm Conference.

•Enabled Sun to build powerful business partnerships for technology companies looking to penetrate new markets, build consistent brand recognition, educate developers and build awareness for their Java technology platform.

•Directed marketing, sponsor/exhibitor recruitment, arrangements for talent.

•Managed $28M budget and 100 employees.

•Grew developer base attendance from 6,000 to more than 11,000.

•Expanded exhibitor participation 175%.

•Grew revenue for Key3Media from $6M to $28M.

•Extended global brand to Asia Pacific region, reaching 6000 Java developers and partners.

•Expanded strategic alliances to include BEA, IBM, Nokia, Oracle and Motorola.

Director of Marketing

Core-Mark International – S. San Francisco

October 1995 to March 1998

•Recruited to develop and manage all marketing programs and services for $2.5B international distributor to the retail convenience industry.

•Developed programs and value-added services for consumer goods promotion, sales and merchandising for 25,000-retail customer base.

•Launched pre-paid phone card program for entire company, generating $1M first-year sale.

•Created manufacturers' rebate program for small, independent retailers- Enrolled 1400/1500 eligible customers.

•Developed/managed strategic alliances with retail technology companies to automate convenience store customer base using Point-of-Sale systems; Designed Retail Shelf and Space Planning program for field staff.

"Avant Garde. Takes risks, approaches projects that might scare other managers, yet I know she would/could pull it off. Always does. She always uses humor and wit yet has innate poise and an engaging, empathetic communication style. Her natural enthusiasm and energy result in achieving goals and the buy-in of others."

Director of National Accounts

Pfizer – Orange County, CA

June 1994 to October 1995

•Selected by Chicago-based, leading pharmaceutical manufacturer to direct all sales and marketing in Western US for national drug chains including Longs, Safeway, Albertsons, drug wholesalers such as

McKesson, and managed care organizations.

•Secured performance-based contracts, created regional promotions, and coordinated promotions for drug retailers and wholesalers.

•Managed $10M budget.

•Turned around two lost key accounts, Longs/CVS and Albertsons, leading to $500K sales of G.D. Searle products.

•Increased revenues $500K by convincing doctors/nurses in nation's largest nursing home management company to universally authorize use of G.D. Searle's product

Director of Marketing AmerisourceBergen - January 1986 to June 1994

•Directed marketing and support for widely diverse programs including (a) pharmacy prescription processing system (CompuPhase), a Point-of-Sale system; and (b) OmniPhase, real-time order entry systems (PrimeLine and AccuSource), and EDI solutions (B-Line).

•Primary business contact and liaison between company and automation partner, National Data Corporation (NDC).

•Managed $10M budget and 40 staff.

•Responsible for automating 5,000 pharmacies.

•Reduced turnover 70% by rotating Customer Service Reps between assignments.

•Trained and managed field force, resulting in 600 successful conversions.

Education

Bachelor's in Business

Arizona State University-Tempe - AZ

Certifications and Licenses

NAMSR

July 2016 to Present

ASP Accredited Staging Professional

July 2003 to July 2003

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