President Sales Director
Resume:
ARNOLD LASKER
** **** **** *****, *******. MA ***49
**********@*****.***
OVERVIEW
I am a passionate Sales and Marketing Executive with experiences/successes in the Fortune 500, start-ups, early and mid-stage companies. With a sense of urgency to succeed throughout my career, my skill set is a unique blend of sales, training, mentoring, business development, marketing and project management.
COMPETENCIES
-Strategic planning and tactical execution -Marketing planning/implementation
-Business/Sales development (prospect to close) -Project Management
-Strategic account management and client relations -Prospecting/Lead Development
-Collaboration between sales and marketing -Salesforce.com
-Metrics management -Budget Management
-Compensation Development -Forecasting
EXPERIENCES
Outsource Resource Group, Boston, MA 2016-Present
Sales and marketing consulting firm driving client engagement for start-up/ early stage organizations.
President: Provide channel development, sales, marketing, training and administrative support services to start-ups, early-stage and established companies. Areas of specialization included sales force creation, business development and operations. Organizations in which we are currently engaged:
--Cognitive Computing Consortium: An association of Artificial Intelligence and Machine Learning professionals who network, share information and conduct research in this industry.
--Signarama: business development and recruitment of new commercial clients
ITeam, Inc., Westford, MA 2009-2016
Provide IT Services and AV outsourced solutions to organizations across multiple vertical markets.
Director: Business Development: Hired by Board of Directors to build a start-up sales practice to generate profitable revenues. Accounts hunted and closed include Subway, Santander Bank, Tech Data, Ingram Micro and AVNET. Sales have quintupled during tenure- $300K-$1.5M
OpenBOX Technologies, Providence, RI 2007-2009
CRM development software organization.
Director of Sales and Marketing: Recruited, trained and managed sales and marketing team that sold Customer Relationship Management (CRM) products and Software-as-a Service (SaS) solutions. Sales manager responsible for inside sales force with major accounts responsibilities. Company also offered voice broadcasting products for campus security, political announcements and other marketing programs. Doubled revenues in two years at this early stage company.
Comprehensive Identification Products, Burlington, MA 2003-2007 (purchased by Brady Corporation)
Manufacturer and distributor of identification and physical security products.
Director of Sales: Managed 14 inside and outside sales representatives selling through resellers and directly to end customers. Consistently reached revenue and profit goals, increasing sales from $19M to $25M in three years. Customers included the World Trade Center, Major League Baseball, and Boston Hospitals
CreateForm! International, Waltham, MA 2000-2002 (Australian based company purchased by Bottom Technologies)
Developer, enterprise-wide document management software.
Vice President Sales and Marketing: based at U.S. corporate office of this Australian software company, experienced double-digit growth as revenues tripled over two years. Managed an inside and outside sales force selling directly to the Fortune 2000 market. Partnered with ERP companies such as JD Edwards and Oracle. Consistently exceeded revenue goals growing from $3M to $10M
Outsource Resource Group, Boston, MA 1997-2000
Sales and marketing consulting firm driving client engagement for early stage product organizations.
President: Provided channel development, sales, marketing, training and administrative support services to start-ups, early-stage and established companies. Areas of specialization included sales force creation, business development and operations. Created, from the ground up, sales forces in this .COM market. Two of the companies were sold to Fortune 2000 companies such as EMC.
Jetform Corporation, Ottawa, Canada 1993-1997 (purchased by Adobe)
Develop Enterprise electronic document management and workflow solutions
Director, North American Sales and Distribution: As head of North American sales, recruited, hired, trained and managed national sales team focused on specific vertical markets. Partnered with ERP companies SAP, Oracle, PeopleSoft. Revenue grew from $10M to $40M in four years.
Frye Computer Systems, Boston, MA 1990-1993 (purchased by Seagate Software)
Developer of network management software in the Novell space.
Vice President Sales and Marketing: Developed and managed all sales and marketing functions, built sales force from inception, established strategic partner relationships, initiated and supervised the production of advertising, packaging and collateral materials, set up and managed product assembly/distribution operation. Revenues grew from $2M to $8M.
Leading Edge Hardware Products, Canton, MA 1985-1989 (purchased by Daewoo of South Korea)
Manufacturer and distributor of IBM Compatible PCs, Printers, Modems and Software.
President/Chief Operating Officer: Took from Start-up Company to 500 employees. Grew revenues fifty times from $5M to $250M annual sales in six years. Managed all business operations through ten direct reports; developed and executed strategic plans; negotiated agreements with major off-shore Japanese and Korean manufacturers for product sourcing development, manufacturing, and acquisitions. Won Consumer Reports Best Buy award for an IBM Compatible PC in 1985 and in 1986, first company ever to bundle Word Processing and Spreadsheets.
Leading Edge Hardware Products, Canton, MA 1981-1985
Vice President of Sales: Pioneered inside sales in the high tech industry. From the ground up, hired, trained, mentored, managed, lead and motivated an inside sales force consisting of 100 telephone account managers selling through the PC VARs and directly to Fortune 500 end customers.
Xerox Corporation, Middletown, Ct. 1972-1981
Educational Products
Sales Representative: 1972-1975 Sold educational products to Public/Private schools and Universities
Director Sales Administration/Operations: 1975-1978 Responsible for RFQ process and submission, Compensation Tracking, Trade Show Coordination, Sales Training for national outside sales force
District Sales Manager: 1978-1981 Recruited, trained managed and mentored 20 sales representatives in the Northeast District. Tripled revenues and profits in two year period.
EDUCATION
Xerox Learning Systems: Professional Selling Skills, Sales Management, Effective Listening.
Sandler Sales Program
Master’s Degree, Boston University;
Bachelor of Arts, Case Western Reserve University
Technologies
CRM Salesforce.com
Word, PowerPoint, Excel, Outlook
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