Operations Specialist Marketing Manager

Kunal Batra

Delhi, India

Phone: +91-965*******

Email: ************@*****.***

DOB: 12-Sep-1990

Marketing & Operations Specialist with 8+Years of experience in building brands. Having worked across both established corporates & start-ups in diverse roles of product management, channel sales & market research, have developed strong expertise in launching new products & creating growth focused strategies to increase revenue & brand growth. PROFESSIONAL EXPERIENCE

Tumbledry- Online Laundry & Drycleaning Chain

Senior Manager-Growth September 2019–Present

• Head national team of Territory Sales Managers and devise regional strategies to drive Top Line growth across 300+ tumbledry retail outlets with an average revenue per outlet increasing by 1.4 Times

• Drive new customer acquisition through offline channels like BTL campaigns, society tie-ups, walker activities, referral programs and other local level promotional events

• Built a cross promotion program through a mix of partnerships with big brands like Milk basket & VLCC and small local players like gyms, salons, restaurants etc.

• Developed new revenue stream by establishing B2B Sales business which contributes to 3% of the revenues.

• Successfully Launched & Delivered projects to measure manpower productivity at retail outlets & improve them to increase store profitability by optimum utilization of resources and manpower.

• Analysed customer usage patterns to curate special Offers/Packages to improve repeat behaviour and drive customer retention.

• Super head store operations to ensure within TAT & high-quality customer experience by launching feedback tools & CSAT Surveys

• Tracked business progress and provided consistent optimization for business operations. Lava Mobiles

Product Marketing Manager-Smartphones

Jan 2017–August 2019

• Market Research and Consumer Understanding to develop understanding of Lava TG through depth interviews, Qualitative surveys, FGD, market visits to pre-empt the consumer needs and arrive at the right product proposition along with purchase drivers and consideration factors.

Understand the trade channel to gauge their expectations in terms of margins, offers, prices, and product offerings.

Work with In-house research team to conduct Product response studies pre & post launch of the handset to measure NPS and identify the delighters and pain points.

• Portfolio Planning

Planning the product mix by mapping customer needs with available technologies

Coordination with multifunctional team (including China team) to ensure timely and quality products as per defined experience parameters and set benchmarks w.r.t competition.

Manage the Product Laddering in terms of price and product specifications.

• Go-to-Market Plan

Conceptualize and finalize GTM Plan including product positioning, launch activities, marketing elements, pricing and budgets for marketing

Work jointly for effective product launch with internal stakeholders (like Marketing-Communications, Sales-ops, Training, Digital) and external stakeholders (like Channel finance partners, Telecom Players, Suppliers)

• PLC Management

Production Sales Inventory (PSI) Management by ensuring material coverage for N+3 months for all 3 channels

-GT, MT & E-Comm with cumulative category monthly revenue of 40Cr.

Regular trend analysis in terms of region wise sales & market share movements.

Keep a close watch on competition schemes/offers/price drops/propositions thereby taking timely interventions and measure its impact.

Channelplay

Program Manager-Market Research

Apr 2014–Jan 2017

• Worked for Clients like Google, Flipkart, Coca Cola, Johnson & Johnson across diverse range of consumer insights, Market entry strategy & Market research Projects using Quantitative research techniques

• Lead new client briefs & build proposals highlighting research methodology to ensure client expectations are met.

• Responsible for end-to-end research project deliveries – questionnaire design, fieldwork management, data analysis and reporting key findings

• Analysing and interpreting data from primary and secondary sources, and presenting findings and recommendations in a comprehensive format through presentations to clients

• Experience of handling and analysing large data sets as part of Brand Tracks.

• Manage multiple projects and deliver actionable insights within set timelines and budgets. EDUCATION

Delhi Technological University, formerly Delhi College of Engg.(DCE) Delhi, India Masters in Business Administration (72%)

May 2014

Chitkara Institute, Punjab Technical University, Chandigarh, India Bachelors InTechnology-Mechanical (75%)

May 2012

St Francis De Sales School, Delhi, India

Class XII (78%)

Mar 2008

St Francis De Sales School, Delhi, India

Class X (91%)

Mar 2006

Awards, Achievements & Other Information

Awards

• “Superstar Award” for project Channel Trade Pay-out, Lava International Ltd.

• “Champ of the Quarter” for consistently delivering on high revenue projects, Channelplay Ltd Certifications

Six Sigma Green Belt Certification

Internships

Tata Teleservices (2 Months)

• Promotion and business development strategies for Tata Photon

• Planning of BTL events and activities to create brand awareness among people

• Optimized merchandizing process

• Study of wireless broadband market to identify customer needs,main drivers for buying USB Dongle Essaysunday (2 Months)

• Business development

• Online promotions by organizing online contests & maintain the FB page and website

• Market research to identify foreign universities and prepare database relating to the rankings of the universities, admission criterion, eligibility and culture

T&A Consulting (2 Months)

Market research to identify the top international preschool chains that may be willing to enter the Indian preschool segment.

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