PROFILE
Experienced Sales and Marketing Manager/Director who thrives in a distributed, collaborative environment. Specializes in account management, B2B sales, marketing, operational business practices, building relationships, and ensuring an exceptional end-to-end client experience. Recognized for the natural ability to identify business challenges and develop sustainable, financially sound plans that secure record revenue and exceed key metrics. British LTA Tennis professional who played at Wimbledon.
TECHNICAL
SKILLS
Salesforce, UpLead, HubSpot, Slack,
Microsoft Office Suite, Zoom
PROFESSIONAL EXPERIENCE & HIGHLIGHTS
WAITR & BITE SQUAD / VERO BEACH, FL
Sales Operation & Marketing Manager / August 2021-Present
Responsible for propelling the rapid growth of Waitr / Bite Squad through the acquisition of new restaurant partners; increased partners from 235 to 315 during tenure
Due to a successful record of achievement, expanded covered territories from one to two markets; currently covering 386 restaurants and 234 drivers
Sells innovative technology to restaurant partners, including POS systems and virtual kitchens; provides training for optimal efficiency
Executes marketing campaigns to drive order volume and community partnerships
Reviews and utilizes metrics to understand market behavior, and sales trends DIVERSIFIED FINANCIAL SERVICES / JENSEN BEACH, FL
Director of Strategic Planning / 2019-2021
Successfully increased targeted LinkedIn connections by over 3,000 in three months; directly resulted in an additional five appointments a week and 17 new clients over this period ($127,500 increase in revenue at a 90% net profit)
Restructured pricing with a $75K yearly reoccurring increase and $60K in new business in the first year (a 40% increase during a fiscally challenging time)
Spearheads marketing initiatives including creating the new website, growing the business with Google Ads, and generating content via social media channels PSL HOMEBUYERS / PORT ST. LUCIE, FL
Director of Sales / 2016-2019
Oversaw the sales transactions across Port St. Lucie, Stuart, and Vero Beach markets
Sold an average of 3-5 homes per month, securing a profit margin of $5-30K per home UNITED FRANCHISE GROUP / WEST PALM BEACH, FL
Regional Sales & Marketing Manager / 2012-2016
Involved in all aspects related to the sale and resale of eight diverse business industries
Achieved a 70% closure rate by directing the Discovery Day sales process
Closed 56 new business sales in 2015, resulting in $9.8M in annual revenue
Member of the management team for 63 independent businesses throughout Florida
Developed and implemented an integrated sales process and training for all departments VALASSIS COMMUNICATIONS, INC. / TAUNTON, MA
Director of Franchise Training & Market Manager / 2004-2012
Secured 150+ new accounts resulting in $1.1M across CT, NJ, FL, and NY
Grew year-over-year team revenue by 175% during a challenging economic period
Acquired and managed new accounts resulting in revenue growth exceeding 50%
Implemented new franchisee training program resulting in a 20% increase in profits Early Sales Career: Citysearch / Egrad.Com / Woolf Associates Entrepreneurial Endeavor: East Coast Promotions / Owner, Sales & Marketing Director EXPERTISE
Account Management
Business Development
Business-to-Business (B2B)
Competitive Strategic Initiatives
Contract Management & Negotiation
Cultivating Relationships
Delivering Results & ROI
Direct & Email Marketing
Leading Presentations
Market-Level Growth Strategy
Operations Oversight
Profitable Operations
Referrals & Relationship Development
Sales Training & Management
Superior Customer Service
STRENGTHS
Self-Motivated
Analytical
Meticulous Organization
Team-Oriented
Time Management
Remote Work
LANGUAGES
English (native)
Dutch (fluent)
EDUCATION
Bachelor of Science in Business
Administration
Flagler College / St. Augustine, FL
***************@*****.***
linkedin.com/in/peteracousins
Port St. Lucie, FL
P E T E R C O U S I N S
Award-Winning Account Management & Sales Specialist