Marketing Communications Social Media

TERRY NUGENT

773-***-**** adt83l@r.postjobfree.com 633 W. Belden Chicago, IL 60614

SUMMARY--Experienced, published, versatile writer specializing in B2B marketing. BS in journalism and advertising, MBA Marketing. Board of Directors, Independent Writers of Chicago

Skills: administration, advertising, blog posts, brochures, business-to-business (B2B), content creation, content marketing, copywriting, copy editing, digital marketing, direct mail copy, editing, email copy, email marketing, ghostwriting, leadership, LinkedIn (articles, posts, networking—follow and connect with Sales Navigator—profiles, marketing, marketing communications, Microsoft—Word, Excel; newsletter articles, press releases, podcasting; presentations proposals, public speaking, sales search engine optimization, sheets (SEO), social media, social media marketing, speeches / speechwriting,, video scripts, web site copy,

Vertical sector experience and expertise: Healthcare—dental, medical, pharmaceutical, medical / dental device, non-profit (associations); Financial--derivatives, economics, finance, ETFs, investments, mutual funds, biotech; Manufacturing—industrial; Legal--business valuation, health law, forensic accounting; Non-profit (associations)--marketing (product, membership, publishing, fundraising, political action committee), policy (board reports, minutes, presentation, PowerPoint, white papers, survey result reports); Transportation--Intermodal, port, rail, logistics.

EXPERIENCE & EDUCATION (Millennial)

TERRYFIC WRITING, LLC--Principal Since 07/2018: Writing worth reading. You name it, we’ll write it. B2B specialists. Clientele includes manufacturing, business valuation, association, medical and dental device, pharmaceutical, medical marketing, forensic accounting, B2B marketing sectors.

MEDICAL MARKETING SERVICE, INC. (MMS)--Owner Through May 2018: Developed and disseminated content to advance corporate thought leadership and worked with industry associations including the Association for Medical Media (AMM) and the Data & Marketing Association (DMA). Helped publishers and associations generate and demonstrate healthcare professional engagement to increase readership and thus revenue with mms services including audience development, list management, and digital capabilities including email marketing. Built best brand in the vertical which increased revenue by 1,500%. Oversaw all marketing and PR activity including email marketing, direct marketing, Web site, SEO, social media, exhibits/trade shows, newsletter, and advertising. Created content, bought, and planned media, deployed email, rebranded company, launched first Web site. Spearheaded selection of email service provider (ESP) for Med-E-MailSM Physician Email Marketing Service, cornerstone of most profitable line of business. Managed list management accounts of leading associations including American Medical Association (AMA), American Dental Association (ADA), American Osteopathic Association (AOA), American College of Physicians (ACP), American Academy of Physicians Assistants (AAPA), American Pharmacists Association (APhA).

PROFESSIONAL ASSOCIATIONS INDEPENDENT WRITERS OF CHICAGO (IWOC)—Board member, social media marketing committee co-chair; HEALTHCARE MARKETING COMMUNICATIONS COUNCIL (HMC)—President; ASSOCIATION OF MEDICAL MEDIA—Chair, Membership Committee; ASSOCIATION OF NATIONAL ADVERTISERS (ANA, was DMA)--Chair, Integrated Marketing, Data and Analytics Councils.

PUBLICATIONS Contributor-- DM News, Healthcare Marketer’s Exchange Medical Marketing and Media, PM 360, Pharma Voice, Product Management Today; Columnist--Medical Meetings

PROFESSIONAL DEVELOPMENT ADEXCHANGER RESEARCH--Programmatic Essential; EXL PHARMA--Digital Pharma Marketing

EXPERIENCE AND EDUCATION (Premillennial)

AMERICAN MEDICAL ASSOCIATION (AMA)--Director, Membership Marketing, PAC fundraising --Responsible for member acquisition and retention through direct marketing and sales. Achieved all-time records of 297,000 members and $70 million dues revenue. Supervised staff of thirteen. Substantial public speaking and speechwriting experience as well as extensive interface with senior management and elected physician leadership at highest levels. Involved with political action committee fundraising.

MONTGOMERY WARD—Retail copywriter Worked with merchandise buyers and art directors to plan and execute catalog development including copy and rough layout, sample acquisition, copy approval, artwork

ACADEMIC LOYOLA UNIVERSITY OF CHICAGO--MBA Marketing; MARQUETTE UNIVERSITY (Milwaukee, WI)--BS, Advertising; Evans Scholars, Varsity Football, Rugby; MT. CARMEL HIGH SCHOOL (Chicago, IL)--HS Diploma, College Prep; National Honor Society, Golf Team, Wrestling Team, Student Newspaper.

Contact this candidate