Service Representative Customer
Resume:
TRISHA M. BELLROSE
adt74w@r.postjobfree.com
https://www.linkedin.com/in/trish-bellrose-375601/
PROFESSIONAL OBJECTIVE: Sales and Marketing position capitalizing on experience leading strategic initiatives in product management, brand management and new product development in consumer products that create, launch and build branding and drive revenue.
EXPERIENCE:
SEE’S CANDIES, Carson, CA (September 2018 – present)
Candy Concierge/Customer Service Representative
Manage assigned territory for all fundraising and business opportunities. Oversee all account contact and partner with field sales manager.
BULLS-EYE SMB MARKETING, Greater Los Angeles Area (January 2019 – December 2020)
Marketing Consultant/Client Services Manager
Provide marketing services and affordable advertising options to local business on local cable TV, radio, and online.
SELACO WDB, Cerritos, CA (May 2017 – September 2018)
Co-Facilitator/Peer Mentor
Assist and advise clients on developing and creating their personal brand via LinkedIn. Educate clients on best practices and success strategies that will manage online employment recruitment resources in the digital era. Facilitate workshop preparing individuals for career transition. Participate in board summit for improved resource utilization and public relations. Participated in Hallmarks of Excellence committee for grant funding.
Farmers Insurance, Grover Beach, CA (May 2016 – April 2017)
Marketing & Customer Service Representative
Front line of client service and sales, cross-selling, up-selling, answering current and prospective client questions relating to everything from providing quotes to billing inquiries to coverage related questions.
Responsibilities: Communicate with clients via phone and email on a daily basis; Quote and sell insurance; policies on new and existing clients; Troubleshoot client issues and resolve them efficiently
Coastal Vacation Rentals, Pismo Beach, CA (May 2016 – March 2017)
Sales & Digital Marketing
Review, update and monitor Google Adwords Campaigns, Google Analytics and Keyword/SEO management. Coordinate and monitor the reservation booking process, rental agreement generation and property maintenance requirements for guests and owners.
Spectrum Reach, Formerly Charter Media, San Luis Obispo, CA (September 2013 – May 2016)
Local Account Planner
Designed multi-platform solutions around the sale of advertisements on cable television networks, digital media and event marketing for existing and new clients.
Accomplishments:
-Increased revenue of all accounts an average of 10%
-Exceeded budget of $3MM by 4% in 2015
-Developed introductory packages to attract new business
-Developed seasonal and programming packages to secure incremental business for existing accounts
-Event Coordination to introduce current and prospective clients to full catalogue of advertising vehicles both digital and TV through NFL Tailgate Tour/Cheerfest 2014 & 2015 which generated over $50,000 incremental revenue each year & Annual Idea Summit/Discovery Shark Week
-Developed protocol for prospecting new business which yielded minimum of 16 qualified leads per month
-Mastery of systems and syndicated data resources including: Salesforce Customer Retention Management system, AdSails CRM, Nielsen Strata, Nielsen/Scarborough, AdMall prospecting, selling and digital audit, Showseeker, Polk Automotive sales database.
Page 2 – T. Bellrose Resume
Live Eyewear, Inc., San Luis Obispo, CA (April 2009 – May 2013)
Senior Product Manager
Managed product line life cycle and rationalized where necessary. Developed buy plan that optimized inventory and met demand requirements. Spearheaded product development projects including engineering, purchasing and marketing functions.
Accomplishments:
- Refreshed Clipon product line through evaluation, optimization and rationalization.
- Launched new line of rimless clip-ons for sale in US and New Horizon brand for sale in Canada
- Managed in-house production team
- Managed purchasing and sourcing of Sunglasses and raw materials manufactured in China
- Managed inventory/increased turn for finished and component materials reducing inventory costs by 20%
- Forecasted sales and material requirements to fill pipeline for seasonal sales and new products.
- Prepared & maintained supplier documentation, engineering drawings, and specifications for production
Dioptics Medical Products, San Luis Obispo, CA (February 2004 – January 2009)
Senior Product Manager
Continually developed, reviewed recommended and executed appropriate product enhancements, pricing strategies, and sales promotions to increase revenue and profitability. Supervised staff and external support groups in the execution of business objectives.
Accomplishments:
-Launched new premium brand at major mass optical retailer in 6 weeks time. (Est. year one volume $3.5MM)
-Launched new super premium brand at major club store in 6 weeks time (Est. year one volume $2MM)
-Analyzed and recommended product line rationalization to improve sales-to-facings productivity.
-Developed process to shorten lead-times with Asian suppliers and improve opportunity responsiveness.
-Initiated and completed brand development of 6 new in-house brands.
-Led development team in the development of 6 product lines for Allergan and Bauch & Lomb
The Spice Hunter, Inc., San Luis Obispo, CA (June 1998 – January 2004)
Marketing Director
Established marketing goals to ensure share of market and profitability of products. Developed and executed marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products. Researched, analyzed, and monitored financial, industry, and demographic factors to secure optimum results. Communicated with outside agencies on ongoing campaigns. Developed data supported sales strategy for securing new distribution.
Accomplishments:
-Developed Garden Harvest freeze-dried line extension in alternate distribution channel. (Est.volume $1.2MM).
-Launched line of 33 organic spices, herbs and blends. (Est. volume $4.2MM per IRI)
-Managed Package Design agency review and selection for Garden Harvest and Base line re-stage.
-Managed Public Relations agency.
-Managed Consumer Research agency while conducting Spice Usage and Attitude study.
-Negotiated online monthly delivery of Information Resources Inc. data for 2 prduct categories and 3 trade classes.
-Delivered annual marketing and business plan.
-Led new product development process.
-Provided in-depth sales and category analysis to determine sales strategy and opportunities
-Developed transition plans to introduce new packaging design on base line revitalization
-Rationalized item mix based on thorough data analysis from both syndicated and internal shipment sources
-Developed sales strategy presentations to drive new distribution for both senior management planning and key retail accounts.
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Mission Foods Corporation, Los Angeles, CA (May 1995 - June 1998)
Product Manager- Fried Products (Tortilla Chips, Taco Shells & Kits, Tostadas, Salsa)
Defined and implemented the marketing plans for all fried and specialty products, conducted on-going competitive analysis, and worked with regional sales management to leverage and influence regional marketing activities. Strategically directed sales promotion agency to increase trial, increase purchase frequency, and increase purchase quantity. Strategically directed advertising agency to develop advertising plans across multimedia to increase aided and unaided brand awareness
Accomplishments:
-New product launch of flavored tortilla line for retail distribution (Est. volume $10MM).
-Directed Advertising Agency to develop TV, radio and OOH commercial campaign and media plan including the use of animatic research, focus groups and mall intercept triads.
-Directed Promotion Agency to develop Taco Tonight campaign that included the execution of 2000 pop-up freestanding displays in all major grocery chains in Southern California grocery stores.
-New product launch of taco shells in Eastern Region estimated first year volume potential $4MM.
-Completed IRI database restatement to more effectively manage competitive sales and promotion information.
-Coordinated design of internal sales information database with MIS.
-Recommended pricing strategy to compete more effectively in tortilla chip category nationally and key markets.
Dep Corporation, Rancho Dominguez, CA (1990 - 1995)
Positions held:
-Marketing Manager, International - Canada/U.K
-Assistant Brand Manager – Lavoris Mouthwash, Topol Toothpaste, Jordan Magic Toothbrush
-Brand Assistant – Lavoris Mouthwash, Topol Toothpaste
-Marketing Administrator – Dep Haircare, Cuticura Skincare, Porcelana Skincare
Provide assistance in day-to-day management of the Brands and inputs to specific brand strategies and programs. Assisted in development of strategic business plan, day-to-day financial and administrative functions of the Brands, planning and execution of marketing programs including Promotion, Marketing Research, and Public Relations, development and implementation of sales materials and selling programs, interface routinely with Operations and R&D to manage new product development. Directed activities of professional consultant for developing direct selling efforts with dentists and hygienists.
Accomplishments:
-Successfully launched Jordan* Magic Toothbrushes ($2,000,000 in sales for first 3 months of launch).
-Developed Video News Release which generated over 7 million gross impressions.
-Assisted in the development of animated television commercial.
-Re-launched Lavoris Mouthwash in new package graphics and materials to field sales personnel.
-Executed production of television commercial for TopolPLUS Whitening Toothpaste.
-Developed Media/Sampling Events for Topol Smokers? Toothpaste.
-Successfully launched TopolPLUS whitening toothpaste ($3,000,000 in sales for first 3 months of launch).
-Executed all sales materials, display units, and full Public Relations campaign.
-Developed and maintained sales tracking system to monitor new distribution gains and payment of sales incentives.
-Developed Key Account book used by entire sales force for sales performance reviews with Brokers and Key Accounts.
-Developed computerized system for management discussion of forecast.
-Managed and analyzed concentrated sales and marketing effort in Dep Gel business in Los Angeles. (Resulted in increase of 50% over prior year’s sales.)
EDUCATION:
BBA/MBA, UNM Anderson School of Management, Albuquerque, NM magna cum laude
(Marketing Concentration with Tourism Emphasis)
Wine Certification – CalPoly San Luis Obispo, CA
Dale Carnegie Executive Leadership Certification
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