Dan Hart

919-***-****

adt723@r.postjobfree.com

Education:

BBA Business Administration

Indiana University Purdue University

Associate of Science

Virginia Commonwealth University

Technical Skills:

Proficiency with MS Office: Word (tables graphics); PowerPoint (presentation from scratch); Excel (pivot table/VLOOKUP, create edit equations in cells, filtered searches, import export CSV or pasted cells), Salesforce.com, Marketo, Reach Local, Haystack, Dealeron.com, Dealer.com, Edmunds.com, WAN, LAN, SAAS, Cloud storage/file hosting. Typical LAN, hardware/software support and diagnostics: drivers, OS management. Mobile platforms: iOS Android. Marketing: SEO/SEM, SFDC, Marketo, Hubspot Enterprise, Google Webmaster tools, behavior retargeting and bid-management software.

EXPERIENCE:

Acronis, Burlington, MA Jul/22~Present

Software

Marketing Automation Specialist

Responsible for email marketing program development and execution, including segmentation, testing, deployment, and continual evaluation for improvement.

Maintain Marketing Automation integration with Salesforce CRM and assist in the integration of additional platforms into the marketing automation software.

Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.

Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.

Support essential marketing operations initiatives in Marketo and Salesforce that facilitate progress with lead lifecycles, lead scoring, lead nurturing, and segmentation.

Mutton Power Equipment, LLC, Fort Wayne, IN Jul/20~Present

Ag/Turf Power Equipment Vendor

Marketing Analyst/Content Production/E-Commerce

I use Google suite of tools, Comrogen ERP, Target CRM, Wix and DealerSpike.com, and similar platforms for website traffic analysis and understanding of relevant market segment to optimize marketing deliverables for maximum ROI.

I use the above-mentioned tools, along with Google Analytics/Google MyBusiness/Search Console to similarly understand local traffic optimize accordingly.

I use Claritas PRIZM for Behavioural Marketing and Audience segmentation for local/and North American traffic. I export data from industry-specific, and product specific platforms to create a direct email/mail list, as well as ZIP area market segmentation for consumer and Commercial accounts/traffic.

I produce content <written & image> for all websites and for Google, Facebook, Twitter, and Pinterest. I use Adobe CC for post-production edits. Many companies have an SSO with API-able features: I use the platform-specific as well as API solution to websites/platforms.

I Manage the E-Commerce solution for the company, setting up and maintaining site content, prices, and order fullfillment. Shopify, Wix, DealerSpike.com Comrogen and Google Shopping Cart are some platforms used.

Indiana Data Centre, Fort Wayne, IN Apr/16~Jul/20

Marketing Analyst

IT; MPS; BPO services

E-mail campaigns, drip nurturing, Smart Campaigns with Marketo. Create landingpages; A/B testing with same.

Prepare memo comparing invoice to prior years invoice & budget amount.

Manage Google AdWords Webmaster tools for all locations; usage of Google Analytic, Geo-targeting/DMA selection for targeted focus group.

Analyzed financial transactions and established a chart of accounts.

SEO of Social Media, blogposts, and videos; data, and metadata for all company websites.

Conjugate This! Raleigh-Durham, Raleigh, NC Feb/2012~ Mar/2016

Marketing Director

Academic; Education

Developed campaign, Social Media, Creatives, and Content Channel Distribution for social and paid media for a Spanish Language Immersion Summer Camp program.

Worked with creative teams during development for campaigns with digital assets.

Researched Education communities to identify influencers and develop/execute outreach strategies.

Participated in creation of brand and campaign-specific Creatives for Social Media and traditional Media.

Monitored online activity of competition to guide campaign strategies and assess effectiveness of Content and SEO/SEM.

SEO of Social Media, blogposts, and videos; data, and metadata for the website.

Sperry & Associates (Leith Automotive Group), Raleigh, NC May/11~Mar/13

Digital Strategist (Contract Position)

Full Service Ad-Agency;Marketing and Communication

Marketing Analysis, Go-to Market strategy refinement, and implementation of digital Marketing deliverables for a major Automotive Group consisting of 35 locations.

Manage Google AdWords Webmaster tools for all Dealer locations; usage of Google Analytic, Geo-targeting/DMA selection for targeted focus group.

SEO of Social Media, blogposts, and videos; data, and metadata for all Dealer websites.

Managing of Marketing Automation software; Reach Local, Haystack, Dealeron.com, Dealer.com, Edmunds.com, AutoTrader/Kelly Blue Book.com.

Analysis of reports from Marketing software, and industry specific platforms to increase Marketing ROI.

Marketo e-mail blasts, automated marketing, drip campaigns

Manage advertising Co-op; proof of performance, auditing, and integration of new Marketing deliverables into Co-op spend.

Pancetera Software, Santa Barbara, Ca. Jun/10~Jan/11

Marketing Analyst (Contract Position)

Assist VP of Marketing with all marketing projects.

Set up, and maintain automated marketing campaigns (AdWords, Marketo, and Zoomerang).

Utilize Salesforce.com and Marketo for automated lead scoring, and campaigns suitable for various phases in marketing funnel.

Maintain CRM database: update records, dedupe, and manage records for sales team.

Maintain User accounts, privileges.

Maintain and create dashboards, custom reporting formats for Users.

Integrate JigSaw, Zoomerang, and Marketo via SF Chatter: manage integration settings, data field population.

Increase contact base by analyzing anonymous traffic; synergize traffic with visit patterns and geo-targeting for automated responses to customer needs. Automate changes in SFDC via Chatter.

Upload contact information: manage data field integration, dedupe control.

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