EXPERIENCE

Director of Marketing and Business Development – Superior Decks & Railings Minneapolis, MN 10/20 – 7/22

• Executive responsible for department monthly sales volume. Developed sales quota system with company owner. We increased monthly quotas and sales volume from $2.5M to $4.5 over my last 8 months, generally exceeding set quotas (our highest being $4.8M).

• Responsible for finding, qualifying and developing B2B leads through promotional channels including direct contact (sales calls, in- person presentations, etc.) and developing client relationships. During my tenure as Lead Sales Rep I brought in new clients responsible for well over $4 million of new business in 2021/22 causing Superior to triple in size to meet sales demand.

• Established Sales team and developed standard on-boarding and training programs as well as a standardized commission structure for entire team. Drilled and role-played sales scenarios with team to ensure competency. Side checked Sales team out-bound communication and provided correction/feedback to improve efficiency.

• Developed corporate brand identity and designed, created content for and oversaw production of all existing promotional materials: sell sheet, email campaigns, website redesign, social media, corporate letterhead and business cards, informational packet, safety manuals and documentation, warranty sheet, promotional merchandise (calendars, engineering pads, hats, sweatshirts, etc.).

• Print production manager finding vendors, print estimates, vendor liaison, etc. Chief Marketing and Public Relations Officer – InfiniteAloe Los Angeles, CA > Tampa, FL 10/17 – 9/20

• Senior executive role leading weekly executive coordination meetings.

• Legal & Regulatory Liaison Officer responsible for FDA/FTC compliance and regulatory issues for InfiniteAloe product line including all formulations, marketing materials (print & digital), packaging and production facilities. Oversees implementation of compliant standards for brand. Costco relations manager for facility audits and compliance issues. Ran all facility and product audits.

• Chief Marketing Officer managing internal and external resources. Responsible for print and digital campaigns including social media, email campaigns and PPC campaigns. Design and management of direct-mail postcard campaigns. Senior manager of company e-commerce site, UX/UI and general site performance. Issue authority and lead copywriter of all promotional collateral.

• International compliance and business development. Responsible for providing documentation for export of products and compliance with international customs requirements. Oversaw translation of promotional materials and packaging for international expansion and commerce in French-speaking Canada, UAE (Arabic translations), Spanish / LatAm and Italian regions. Held a key role in initial development of business relationship in Dubai.

• Company Public Relations Officer directly handling and tracking escalated issues. Senior Director of Product Operations and Delivery – MedFax Montrose, CA 09/13 – 01/18

• Senior Project Manager for client deliverables, project execution and timelines. Directly over development team, running them on product (SaaS) updates and new releases. Held essential QA function prior to and after releases.

• Senior UX/UI solutions engineer.

• Art Director for corporate rebranding from B2C platform to B2B. Responsible for all print collateral, UI (corporate website, client portals, apps), icons/logos for new products and services, trade show banners, fliers, etc. All print and digital marketing materials.

• Print production manager finding vendors, print estimates, vendor liaison, etc.

• Designed and implemented company-wide multi-tiered employee bonus system and managed fund. Freelance Designer Los Angeles, CA & Minneapolis, MN 1994 – 2016

• Designer for wide array of packaging for retail items, magazines, corporate identities, brochures, mailers, banners, trade show booths, websites, email campaigns, direct mail campaigns, etc. Story-boards. Content creation and copywriting. VideoScribe, Adobe Creative Suite, project management software (BaseCamp, Asana, Trello), MailChimp, e-commerce, Magento, Klaviyo, Shopify, Slack, MS Office.

• Photo shoot manager, creating shot lists, etc. Product photography, photo editing/retouching.

• 2014 Peter Green Design – Contract Project Manager on ABC Mouse/Age of Learning corporate installation project.

• 2013 Studio III – Contract Art Director / Account Rep.

» Project manager of creative team on website and app construction, copywriting and client photo shoots.

» Account representative for Beverly Hills Cancer Center, Optima Diagnostic Imaging and more.

» Lead designer on creative team’s consumer and B2B clients for print, package design and web applications. Dan Proven Executive Leadership Brown Agency Experience DanSeatonBrown@ MS Office, Project Gmail.Management com Software, 323.944.Adobe 9968 Creative Suite 1.

• The University of Wisconsin - Eau Claire. BA in Communications (Public Relations). 1993.

• Mission Renaissance Fine Art Academy. Los Angeles, CA. Basic Instructor Certifications. 1999 & 2010. EDUCATION

EXPERIENCE (CONTINUED)

RECOGNITIONS / AWARDS:

» Gold medal winner – Tube Council 2016 Tube of the Year Awards.

» Writer’s Digest “Honorable Mention”, Caldecott nominee 1999, The National Parenting Center’s Seal of Approval, Children’s Choice 2000 Award.

Creative Director – Gilleard Marketing Irvine, CA 04/12 – 05/13

• Direct client interaction conducting marketing and creative interviews to determine objectives, market strengths and collect mid-project feedback.

• Market research including target market demographics, survey tabulation and analysis, competitive analysis and formulation of strategy.

• Lead editor for all print and digital published works. Inclusive of some copywriting.

• Project management for creative team of art director, coders and copywriters. Responsible for project schedules and weekly production meetings.

• Creative lead for all client websites (UI/UX), magazines, direct mail pieces, print ads, logos, etc. Responsible for ensuring designs align with strategy, maintain quality standards and client satisfaction. Photo shoot direction and shot list creation based on strategy and marketing objectives.

• Procurement of new creative resources by placing ads, reviewing qualifications and interviewing candidates. During my tenure, company production increased such that Gilleard expanded into a larger office space and added 3 new full-time personnel to the creative department whom I selected and assisted in qualifying. Designer – Pacific Outdoor Living Los Angeles, CA 2009 – 11

• Art Director and graphic designer for the rebranding of Pacific Outdoor Living - the largest landscape company in So. California and an Inc. 500 fastest growing company.

• Redesigned all corporate print marketing materials including sales packets, brochure, one-sheets, DVDs, business cards, promotional mailers, tri-folds, fliers, etc. Also designed internet promotional pieces.

• Assisted in writing copy for all of the above.

• Created marketing surveys and oversaw their execution by training survey team to ensure accurate results. Analyzed survey data and incorporated into new corporate image with correct positioning. New sales reaches thereafter increased to higher ranges than in previous years (some of the highest in their corporate history despite a down trending economy). 2.

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