Communications Coordinator Officer

IESHA REED

Edgewater, NJ 917-***-**** *****.****@******.***

Linkedin.com/in/Iesha-reed @ieshar

Global Brand Communications Digital and Traditional Marketing Public Relations Expert Integrated Consumer Marketing Specialist

Global communications executive and self-starter with demonstrated expertise in strategy, digital advertising, marketing, communications (PR), and advertising across Spirits, Film, Luxury Fashion, Arts, Entertainment, Sports, Technology, Automotive, Beauty and Non-Profit industries. Specializes in delivering dynamic communications strategies for major fashion and luxury brands. Recognized as a top black woman in digital marketing and technology who is a strategic thinker, collaborator, highly successful team leader, and global consultant. Storyteller and marketeer who remains calm under pressure and builds brand awareness and engagement through traditional communication, digital and growth marketing, content storytelling, global brand events, and building meaningful partnerships. Leverages connections with high-profile publishers, editors, celebrities, talent agents, stylists, and influencers to increase sales and impressions. Demonstrated expertise managing internal teams across advertising, PR, and social media, as well as external agencies and publicists to deliver print and digital strategies.

Core Competencies

Public Relations Strategy

Executive Media Relations Strategy and Execution

Social Media Strategy

Content Creation and Strategy

Digital and Traditional Media

Experiential Marketing/Events

Growth Marketing

Cause Marketing

Integrated Marketing

Brand Management

Digital Campaign Management

VIP Relations

Global Retail Marketing

Media and Influencer Relations

Corporate Social Responsibility

Storytelling

Partnership Development

CEO / Stakeholder Media Relations

Technology

Entertainment Marketing

Analytics

Budgets

PROFESSIONAL EXPERIENCE

Billionaires Row Global Chief Communications Officer New York, NY 2019—2022

Lead the planning and execution of all internal and external corporate communications strategies, in alignment with the company’s portfolio objectives, employer branding, and the broader Billionaires Row Strategy. This includes the development and implementation of an internal strategy that defines and utilizes a consistent, luxury voice to build a culture of engagement and empowerment through the delivery of information and content that support employee accountability, performance, and growth.

Define the internal voice of the organization, in alignment with corporate/brand messaging, and ensure that it is applied to all internal communications.

Lead the development and delivery of an internal communications strategy that addresses communications needs across all functional areas

Identify, develop and secure public relation strategy and messaging for founders and stakeholders

Initiate, strategize, and draft or approve all written internal communication.

Oversee the messaging and delivery of rapid-response crisis communication, in partnership with the company’s leadership team and other relevant stakeholders.

Plan and ensure adherence to a calendar of regular, informative, and reliable internal communication vehicles.

Create and continually evolve tools and guidelines to support consistent and powerful internal messaging.

Define and deliver a coherent, comprehensive corporate communications strategy, in alignment with brand messaging and the strategy ; developing and delivering plans and programs that promote the company’s values and luxury image to build reputation, amplify consumer interest, and drive the acquisition of top talent.

Develop strategies and lead the process of gaining internal alignment on portfolio-driven narratives, identifying and driving key stories to optimize multi-brand opportunities.

Secure feature press coverage and develop narratives to drive national trade, corporate and consumer interest for the brand across internet media, print, and television outlets.

Define and manage the performance of communications programs against appropriate KPIs, and analyze/apply consumer data insights, including brand reputation and image indicators, to all external corporate brand messaging.

Lead the company’s relationship with media and PR agencies and outlets to ensure optimized impact and reach of priority narratives, and drive ROI.

Lead and manage the corporate social media presence, ensuring consistency in messaging and alignment with current programs and stories.

Create persuasive, dynamic media materials, including press releases, media pitches and briefings, PR overview documents, etc.

Manage and negotiate agency, partnership, and vendor contracts, as necessary, in collaboration with the company’s Legal team.

Define and lead the continual evolution of an experiential and partnership strategy that is aligned with BR corporate brand messaging, portfolio brand narratives, and strategy.

Develop and execute the company’s annual partnership programming strategy to align with current BR brand objectives and amplify the company’s commitment to consistently impacting philanthropy, cultural diversity, and corporate social responsibility.

Drive the development and delivery of all corporate-branded experiential partnership programs and events, ensuring alignment with objectives and the company’s luxury brand positioning.

Lead the development of a philanthropic communications strategy that is aligned with Strategy objectives as well as broader Brand values, and oversee the execution of related programming.

Create, evolve and execute the company’s corporate giving strategy and programming, identifying brand appropriate organizations and opportunities, in alignment with the philanthropic strategy, and ensure maximized ROI

and press coverage.

Swarovski North America Director of Brand Communications New York, NY 2016—2018

Brand gatekeeper who drove awareness through relationship building, effectively managing advertising, PR, and social media strategies, and distributing a $20-$40M budget

Developed, planned and delivered a dynamic, uncompromising, and leading-edge PR strategy that aligned with business objectives and provided individualized strategies for regional locations

Ideated omnichannel communication programs that upheld brand integrity, drove fiscal goals, and increased media value by 90%

Developed and delivered print advertising and digital communication strategies driven by audience and competitor research

Managed social media presence, including developing relevant content, monitoring audience conversations, and transitioning PR, blog, and white paper content into social posts to drive engagement, increase followers, and convert leads

Directed, evaluated, and adapted media strategy and buys to align with central and market needs

Identified, developed and executed media relations strategy for CEO and stakeholders

Created an influencer and celebrity relations program to build relationships with existing and emerging digital influencers and key contacts such as Kat Graham, Olivia Culpo, Justine Skye, and Karlie Kloss, leading to increased reach, awareness, and sales

Led the development and execution of the analyst relations strategy, including partnering with product marketing to gather strategic insights for roadmap planning and message development to guarantee the best positioning possible

Managed a speaker bureau to fuel brand awareness, including preparing content and providing media counseling and training

Oversaw the design and execution of annual, large-scale global brand events, including coordinating talent, PR, and production

Montblanc North America Director of Communications New York, NY 2011—2016

Oversaw PR, advertising, and social media, including managing strategy, large-scale events, and partnerships to maximize Montblanc’s communications investments and awareness

Designed PR strategy to grow media value and impressions from 8M-24M in 3 years, leading to increased brand equity and sales

Coordinated all PR opportunities across regional, national, and global Montblanc communications teams by developing and disseminating appropriate messaging and ensuring best practices were communicated

Developed integrated communications programs across all forms of media including display, video, SEO, SEM, print, branded content, programmatic, and social, evaluating and adapting all programs as needed

Drove brand awareness by ideating and delivering the first omnichannel global campaign with GQ Magazine

Built, secured, and strengthened relationships with the press, bloggers, and key celebrities, including Amber Heard, Olivia Munn, and Hugh Jackman to build positive brand reputation, awareness, and impressions

Partnered with UNICEF and other key partners such as The Cinema Society, The Academy of Motion Pictures and Sciences, BMW, The Princess Grace Foundation, and Urban Arts Partnership to create unique consumer engagement opportunities that drove sales and resulted in committed, repeat customers

Identified, developed and executed media relations strategy for CEO and stakeholders

Coordinated 15 large-scale global brand events from conception through delivery, including securing talent, PR, and production, as well as collaborating with multiple brands and various internal and external teams

Created the inaugural blogger and forum partnership with Hodinkee, the top watch and jewelry blog

Secured coverage in key publications and outlets such as New York Times, WSJ, Forbes, Extra TV, and Entertainment Tonight

FYI Public Relations Sr. Director of Publicity – Consumer Products New York, NY 2009—2011

Built relationships with high-profile clients across entertainment, consumer, and sports sectors to remain ahead of industry trends and in tune with competitive information

Identified innovative publicity angles, leveraged storytelling, and used emerging platforms to ensure clients were engaging with both existing and new audiences

Pitched story ideas to editors to help clients maintain relevance with wide audiences and increase brand reach

Increased clients’ brand exposure through planning special brand events, pitching product placements on national television, creating media moments to sustain or establish relevance, tracking trends, and arranging regional and national press conferences

Paired clients with national charities and Fortune 500 sponsorship opportunities that sustained beyond product or event launches to increase brand exposure and consumer interest

Served as press representative at numerous major sports and entertainment award ceremonies and red-carpet events

ADDITIONAL PUBLIC RELATIONS AND EVENTS EXPERIENCE

Swatch Group USA Public Relations Manager, Luxury Watches and Jewelry 2007—2009

Polo Ralph Lauren Marketing and Communications Coordinator 2005 - 2006

August Accessories Jr. Account Executive 2003—2005

Emanuel Ungaro USA Public Relations Assistant 2002 - 2003

COMMUNICATIONS CONSULTING EXPERIENCE

Client Project Conde Nast

Created and implemented high level strategy and brand public relations for the annual Teen Vogue Summit

Managed partnership development and relations and served as production lead

Managed content creators and VIP relations

Client Project Estee Lauder Tech and Innovation

Position DTIG as innovative and thought leaders, to an audience of industry innovation and technology, partners and peers

Through speaker engagements and panels continue to solidify Estee Lauder Companies as leaders in beauty and technology

Position the CMO as a thought leader in influencer spaces

Client Project: Carl F. Bucherer

Served as the U.S. agency of record, including overseeing brand messaging, influencer and celebrity relations, PR campaigns, and several global events (e.g., Baselworld in Geneva, Switzerland) that engaged multiple brands

Secured 43 articles in high-level exclusive watch and jewelry print, digital, and blog publications

Landed Emmy Winning Actor Nico Santos on the Today Show, generating 1.4M impressions

Client Project: Cult of Individuality

Led and executed the PR campaign for the spring 2019 collection launch

Developed the PR strategy for pre- and post-event coverage, ultimately securing 14 articles in high-end fashion publications

Client Project: EHE Health

Developed and executed the B2B and B2C communications strategy to ensure consistent messaging and establish partnerships

Collaborated with internal digital marketing team to create email campaigns to solidify partnerships and execute events that drove desired yield

Position CMO as a thought leader and secure press opportunities and panel opportunities to solidify position

ACKNOWLEDGEMENTS AND MEDIA MENTIONS

Ebony Black Women to Know in PR, Tech & Digital Media

Fashion Week Daily Mover of the Week: Iesha Reed, Swarovski’s Director of Communications

Essence Style Diaries: Iesha Reed

Essence https://www.essence.com/fashion/black-creatives-in-fashion/

Step Up Women in Leadership Panel: Better the Balance, Better the World

TECHNICAL SKILLS

Software: Microsoft Word, Microsoft PowerPoint, QuarkXPress, Adobe Dreamweaver, Adobe Photoshop, RSS Cison/Bacons, SAP

Social Media Platforms: Facebook, Twitter, Tumblr, Instagram

Languages: Conversational in French and Swiss

EDUCATION

Texas Southern University – Houston, Texas

Bachelor’s Degree in Marketing

Contact this candidate