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fabianacollares**@
gmail.com
Tallman St 145 #1
New Bedforxld
MASSACHUSETTS
02746
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FABIANA COLLARES
EXECUTIVE SUMMARY
Advertising, passionate about the commercial area. Professional experience in the real estate market, with 10+ years of solid experience in customer consulting, renting, buying, selling, financing, exchanging and attracting new business, with analysis and monitoring at all stages of the process. Development, qualification and training of sales teams. Experienced in analysis of indicators and development of strategies to achieve goals. Seasoned for 5 years in a strategic position of leadership as sales manager. Strong ability in team engagement, customer relationships, partners and goal achievement. My mission is to positively impact the lives of people with whom I have the opportunity to relate.
03/2022 - 10/2022
Commercial Manager
MRV Engenharia - Brasília, Federal District, Brazil
• Alignment of expectations and daily feedbacks with the sales team, modifying strategies to achieve better results and ensuring improvements in approaches, in order to maintain the necessary dynamics to increase sales and team morale.
• Management of the team results, holding periodic meetings in order to solve the obstacles to the achievement of goals.
• Management of the sales team, including monitoring of pre-established goals and objectives, obtaining and increase of up to (NUMBER)% in revenue.
• Acting in partnership with the area of (AREA), transmitting customer perceptions to improve the quality of services or products offered.
• Identification of opportunities for new niches of performance or improvement of products in order to increase market share.
• Evaluation of team performance and satisfaction levels, in order to manage relocations and delegate assignments according to the capabilities and needs of each one, ensuring the presence of satisfied salespeople able to generate results.
• Participation in strategic planning, contributing to SWOT analysis and benchmarking for the proposition of actions focused on achieving goals.
• Constant monitoring of the data released by the sales team in the CRM, in order to identify situations that required fast action to ensure customer satisfaction.
• After - sales management, ensuring the best customer experience and loyalty to the current portfolio, promoting the sustainable growth of the commercial area.
PROFESSIONAL EXPERIENCE
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• Process management, ensuring the full functioning of the service, sales, administrative and financial sectors, so that the management system was used correctly.
• Conducting advisory sales and training of sellers, in order to develop a culture of prioritizing the needs of the buyer.
• Survey of market and competitor data to manage more effectively the positioning of the company in the niche.
• Increase sales by (NUMBER)% through continuous employee training, monitoring regional markets and proper inventory management.
• Definition of metrics for marketing campaigns to assess performance against goals.
• Management of marketing projects from conceptual planning to final implementation.
• Planning and conducting surveys to analyze market conditions and evaluate results, in order to improve marketing campaigns.
• Providing consulting to sales teams, assisting in choosing marketing strategies to promote (PRODUCT or SERVICE).
• Creation of lists of potential customers and competitors based on regional markets, aiming at commercial expansion.
• Analysis of the main marketing channels, such as social networks and paid media, in order to define the best strategies for marketing the business to the target audience.
• Maximizing sales of (PRODUCT or SERVICE) by updating marketing strategies to increase team productivity.
• Coordination of (NUMBER) employees of the sales team of products and services (TYPE), moving more than R$ (NUMBER).
• Evaluation of consumer preferences and behaviors along with market trends and background data in order to improve marketing campaigns.
• Solving large customer issues in order to maintain relationships and promote retention.
12/2019 - 02/2022
Sales Commercial Manager
Beiramar Imóveis S.A - Brasília, Federal District, Brazil
• Direct action in the prospecting of customers, including telephone and digital contacts and face-to-face visits, in order to guarantee the effectiveness of the sale through efficient negotiation strategies and the correct training of sellers.
• Presentation of sales reports with realistic revenue, expense records and forecasts, considering new products and the status of the competition, in order to assure the management, the ability to identify the necessary market changes at the optimal time.
• Consideration of business needs and customer preferences when developing pricing structures and marketing plans.
• Development of institutional and advertising campaigns in partnership with the department responsible, ensuring the alignment of the project with the market and sales goals.
• Management of sales strategies through the evaluation of the best practices in the market, in order to meet goals and develop new business, achieving results of up to 200% increase in sales.
• Management and training of the sales team in order to ensure the fulfillment of volume, mix and politization goals, considering the different realities of each region.
• Participation in the process of recruiting salespeople in partnership with the HR sector, defining objectives and acting in the training and monitoring of the performance of the hired representatives, contributing to the formation of a high-quality team.
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• Solving large customer issues in order to maintain relationships and promote retention.
01/2016 - 06/2019
Commercial Head of Rental
Beiramar Imóveis S.A - Brasília, Federal District
• Assistance to commercial managers and rental broker in the development of operations and resolutions of problems, providing a state-of-the-art customer service.
• Evaluation of team performance and satisfaction levels in order to manage relocations and delegate assignments according to the capabilities and needs of each one, ensuring the presence of satisfied salespeople able to generate results.
• Delivering exceptional service to every consumer, listening to concerns and answering questions.
• Management of 30 employees, supervising the hiring, training and professional growth of employees.
• Identification of opportunities for new niches of performance or improvement of products in order to increase market share.
• Market research and establishment of commercial policies, including processes to be carried out based on reality and planning of rationalization of resources, seeking to maximize revenue and reduce costs.
• Responsible for the procedures related to the distribution and sale of products for wholesale systems, focusing on the best cost-benefit for all parties.
01/2016 - 12/2018
Commercial Rental Manager
Beiramar Imóveis S.A - Brasília, Federal District
• Alignment of expectations and daily feedbacks with the sales team, modifying strategies to achieve better results and ensuring improvement in approaches, in order to maintain the necessary dynamics to increase sales and team morale.
• Coordination of 8 employees of the sales team of products and services of residential rental, handling more than R$ 100’000, 00 of revenue.
• Creation and improvement of marketing strategies based on company goals, product specification, market trends and budgetary factors.
• Process management, ensuring the full functioning of the service, sales, administrative and financial sectors, so that the management system was used correctly.
• Market research and establishment of commercial policies, including processes to be carried out based on reality and planning of rationalization of resources, seeking to maximize revenue and reduce costs.
• Solving large customer issues in order to maintain relationships and promote retention.
01/2015 - 12/2015
Rental Broker
Beiramar Imóveis S.A - Brasília, Federal District, Brazil
• Accompaniment of clients in virtual and face-to-face visits, in possession of documents and general information of the property.
• Assistance in real estate financing processes and valuation of property values.
• Creation of positive relationships between the company and property owners through a service of excellence.
• Intermediation of negotiations between sellers and buyers of real estate, providing up-to-date information on the values practiced in the market and financing conditions.
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01/2013 - 12/2014
Contract Analyst
Queiroz Galvão Desenvolvimento Imobiliário S.A - Brasília, Federal District, Brazil
• Credit analysis: Documentation check, score, contract preparation and file control.
• Delivering exceptional service to every consumer, listening to concerns and answering questions.
01/2011 - 12/2013
Receptionist
JC Gontijo Engenharia S.A - Brasília, Federal District, Brazil
• Face-to-face and telephone service to the public in order to make appointments, take notes and provide various information about the company.
• Reception of customers in a cordial way, answering general questions, verifying the purpose of the visit and directing them to specific sectors. 02/2022
MBA: Strategic Leadership and Development of High-Performance Teams IPOG - Brasília, Brazil
12/2016
Bachelor of Advertising and Publicity
University Center and School Projection - Brasília CAPABILITIES
• High level of communication and
persuasion, facilitating the
effectiveness of sales;
• Knowledge of the stages of the
sales process;
• Knowledge of marketing and sales
techniques, contributing to
customer decisions making;
• Mastery of sales technique,
assisting in customer retention;
• Preparation of sales reports;
• Sales strategies;
• Additional sales of products or
services;
COURSES
Word;
Excel intermediary;
Power Point;
CRM: Sicadi, Vista, Inforce, SMK, Salesforce.
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EDUCATION