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Ercelan Yazdani

Location Calgary, Canada

Phone 368-***-****

Email adt35a@r.postjobfree.com

LinkedIn Hyperlink

Status Canadian permanent resident

PROFESSIONAL EXPERIENCE

Marketing Director, JCDecaux EMEA (Oct 2011 – Sept 2022) JCDecaux is the world’s largest advertising company with operations in over 83 countries. Specifically with a focus on street advertising, city services, transport advertising and billboards, JCDecaux exclusively handles concessions in the UAE, Qatar, Oman, Bahrain, and Saudi Arabia. Extensive experience:

Project management – regional development role.

Responsibility reporting to the Managing Director, overseeing go to market strategies, corporate communications, new product development and new business opportunities.

Leadership as member of the organization’s steering committee.

Cross-functional full funnel marcom and development activities.

Partnership with lifecycle team to ensure successful turnaround of client initiatives.

Lead client campaign creatives, ad strategies and assessment of results.

Oversee full cycle digital communications over social media and traditional platforms.

Budget management and negotiations with external agencies.

Manage new business opportunity assessment and key external (and sponsorship) partnerships.

Develop ROI dashboards (tracking and analytics) to assess brand health.

Work in a fast-paced and multi-cultural environment.

Collaborate with diverse team members and “roll up sleeves” to get the job done. Role details

Marketing Department team management

o Recruit, manage and develop a team to manage media. o Provide quarterly developmental assessments with specific KPIs. o Train new Marketing, Sales and Business Development staff. o Manage the annual marketing budget.

o Act as organization spokesperson internally and externally. o Develop organizational marketing collateral (stationary, brochures, newsletters etc.).

Corporate communication

o Manage external communication (e.g., press releases, public appearances). o Oversee development of a social media strategy.

o Manage internal corporate communications.

Operational marketing – corporate marketing

o Conceptualize and propose campaign innovation.

o Develop, implement, and continually assess sales tools. o Identify untapped sectors and clients for the sales team. o Audit airport media plan every 6 months.

o Conduct site surveys for new and upcoming projects. o Provide appropriate product mix for current and upcoming projects.

Strategic marketing – client marketing

o Research Group marketing activities regularly for potential adaptation. o Manage and develop a DOOH product offer.

o Implement dynamic content and programmatic media planning for clients. o Develop media sales and pricing strategies.

o Support the sales team with proposal strategies. 2

Digital Out of Home development

o Spearhead the digitalization of airports.

o Initiate “dynamic” programmatic campaigns.

Market research and data surveys

o Build case studies for client and sector activities. o Maintain rate cards, product details and news regarding competitors. o Assess market trends to create corporate annual targets. o Communicate with local agencies to maintain up to date relevant data. o Manage external agencies to develop:

Psychographic studies

Vehicular traffic studies

Business development – new business opportunities o External stakeholder-facing role.

o Represent the organization with cities, transport authorities, and private projects. o Lead development of projects internally.

Organizational development – member of internal leadership steering committee.

Corporate Social Responsibility

o Small and medium enterprises – link with startups, educate on values of advertising and help develop marketing plans.

o Local cultural organizations – develop advertising content for government-run organizations. Co-Founder and Marketing Manager, Synergy Arabia FZ LLC – Dubai, UAE (Aug 2009 – Oct 2011) Co-founded an omnichannel unit dedicated to Out of Home Media and Wayfinding Design, which later became the media arm of Arabia Holdings in Dubai, UAE.

Role details

Handled product development, pricing, marketing, and sales.

Developed corporate marketing collateral (print, website, and social media)

Prepared internal and external communications across traditional and digital platforms.

Managed various suppliers and negotiated favorable terms.

Attained external investment to ensure day-to-day financial viability.

Created a long-term organizational development plan. MENA Business Support Manager, ENG Worldwide – EMEA (Feb 2007 – July 2009) Headquartered in Dubai, UAE, ENG Worldwide is one of the leading Out of Home media suppliers in the GCC. Role details

Helped establish a business unit in Egypt.

Developed corporate processes and oversaw the recruitment of various staff members.

Oversaw of day-to-day operations, directly supporting the COO of North Africa in Egypt.

Managed sales and marketing activities.

Maintained government and external stakeholder relations.

Conducted Business Development activities within Egypt as per a five-year strategy.

Managed suppliers and negotiated favorable terms. EDUCATION

Coventry University, Coventry, United Kingdom

2006 – M.A. in Conflict and Reconciliation Studies

2005 – PGC in Law, Diplomacy and Global Change

Saïd Business School – University of Oxford, Oxford, United Kingdom

2020 – Executive Leadership Program

References available on request.

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