Commercial Director

LIZ THIBEAULT

EXECUTIVE MEDICAL DEVICE SALES LEADER

Milton, MA adt2sr@r.postjobfree.com 617-***-**** linkedin.com/in/lizthibeault/

PROFESSIONAL SUMMARY

Seasoned executive leader with 18 years of progressive experience driving exponential revenue growth in the medical device industry. Skilled at using analytics and experience to drive high-level organizational strategy. Confident in my ability to effectively develop and manage multi-tiered teams of high performing leaders and front-line sales professionals. Committed to employee engagement, customer relationships, and driving bottom-line success in a sustainable fashion.

AREAS OF EXPERISE

Strategic Growth Plans

KPI Setting & Tracking

Project Management

Talent Development

High-Impact Deal Closing

National Account Management

Business Planning

Sales Team Oversight

Financial Planning

Contract Negotiation

Medical Device

Communication

Product Design and Launch

Global Market Development

Automated Marketing Strategy

CAREER HIGHLIGHTS

Strategic Planning: 10+ years sitting on executive leadership teams defining strategic priorities and commercial opportunities.

Exponential Growth: Increased annual OEM and ecommerce sales by 26% and 378% respectively via targeted growth initiatives.

People Leadership: 12 years leading multi-tiered sales and operational teams to drive effective sales operations for sustainable growth.

PROFESSIONAL EXPERIENCE

Commercial Director Healthcare and Medical, Trelleborg Group, Boston, MA (Remote) Jul 2021- Aug 2022

Implemented sales strategy and operations excellence in North America. Responsibilities included overseeing coordinated sales efforts for all healthcare and medical product segments, identifying KPIs, designing and executing business development plans, and building sustainable growth pathways.

Increased OEM sales by 26% in YTD August 2022 via a comprehensive sales and marketing strategy, developing industry leading VOC targeted sales campaigns and inbound marketing journeys (target 16%).

Enhanced effectiveness of branded sales channels; improving sales by 38% YTD August 2022 by focusing on high performance niche opportunities with key market leaders (target 15%).

Built strong mutually beneficial relationships among primary sales channels and target account influencers, successfully doubling the sales pipeline across both OEM and branded portfolios in 2022 (target 25%).

Directly managed a team of eight direct reports including Outside Sales Executives and Marketing Managers both domestic and international, defining KPIs and strategic priorities.

Grew EBIT by 9% in YTD August 2022 by proactively managing pricing strategies despite record manufacturing inflation (target 4%).

Completed internal training courses on People Excellence and Strategic Leadership.

Director of Sales and Marketing, Tytex, Inc, Providence, RI (Remote) Jan 2008 – Jul 2021

Serving as the highest ranking executive within North and South America, owning full commercial and operational responsibilities including determination and implementation of all marketing and business development strategy for the company.

Directed a team of 15-20 within sales, marketing, customer service, and product development ensuring all operations were aligned with strategic imperatives.

Consistently exceeded 20% YoY revenue growth highlighted by developing an online sales channel in 2017 with 378% ecommerce growth from 2019 through 2021.

Generated 41% growth in digitally created leads through the integration of a complex omni-channel marketing strategy which was integrated across the entire North American market.

Partnered with GPOs to grow distribution channel sales in excess of 12% YoY revenue growth developing a good, better, best product portfolio for IDNs and strategic national accounts.

Completed American Management Association courses in Solution Selling, Principles of Professional Selling, and Strategic Marketing

EDUCATION

Bachelor of Arts, Business Economics, University of California, Los Angeles (UCLA)

ADDITIONAL QUALIFICATIONS

Volunteer Work

Milton Junior Women’s Club 2019-2022

Ragged Mountain Ski Team 2019-2022

Milton Public Schools 2016-2022

Village School 2014-2019

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