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Social Media Digital Marketing

Location:
Vadodara, Gujarat, India
Posted:
December 15, 2022

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Resume:

Kalp Vaidya UG Fourth Year (B.Tech)

Computer Science & Engineering +91-820*******

GSFC University adt2qq@r.postjobfree.com

Male

“Expanding Horizon” DOB : 16/05/2002

Examination Affiliation Institute Year CGPA/ %

Graduation GSFC University GSFC University 2022 7.58 Higher Secondary Examination CBSE Kendriya Vidyalaya 2019 61.12% Secondary School Examination CBSE Kendriya Vidyalaya 2017 8.40 Pursuing Bachelors in Computer Science and Engineering with Specialization in Data Science, Artificial Intelligence & Machine Learning.

ACHIEVEMENTS

• Ranked 1st among 700 teams in National Entrepreneurship Challenge (NEC) held at IIT Bombay in 2019-20.

• Awarded Best Campus Ambassador in the CA Program organized by Internshala in 2019-20.

• Secured 3rd position State Level Volleyball Tournament organized by Kendriya Vidyalaya Sangathan held on 24th January 2015.

• Secured 1st position National Level Badminton Tournament organized by Kendriya Vidyalaya Sangathan held on 4th May 2016.

INTERNSHIPS

Wepreneurs, New Delhi Social Media Intern 2020-21 Interned for Wepreneurs for 2 years. Job description included Social Media Marketing Specialist.

Few of my assigned tasks are stated below:

Social Media Broadcasting

Digital Marketing Strategy Analysis

Content Curation

Creation of Digital Marketing Collateral

BITS Pilani Student Chapter, AIChE, New York Social Media Intern Worked as a social media intern for improving their social media outreach and engagement on various social media platforms.

Guby Rogers, Haryana Social Media Intern

Worked as an event organizer and a team leader for Guby Rogers. Primarily my work included social media strategist and to maximize their audience reach. Dignifiedme, Gujarat Social Media Intern

At dignifiedme, we utilised Podawaa software to increase the reach on LinkedIn. Used Inbound Marketing and Outbound Marketing.

Sprouto InfoSolutions, Gujarat Digital Strategist Worked at Sprouto as a Software Intern. My job description included analysing user experience data, initiating digital projects, reporting on planned and current strategies, leading effective digital marketing strategies, and ensuring that projects are executed within budget. Benison Technologies, Bangalore Operations Manager My main role of conduct was to implement the right processes and practices across the organization. The specific duties included formulating strategy, improving performance, procuring material and resources and securing compliance. KEY PROJECTS

Online Quiz & Hackathon WebApp Spell of Cipher: A Coding Competition Autumn 2021 Self-Guided GSFC University

• Prepared Practice and Live Test Modules, gave access to over 500+ Questions & 12+ sets & 5+ subjects overall. Users could attempt questions according to Question Type and Time Given.

• Built a Multi-User registration module in PHP, teams were mapped together so as to calculate team average when they appear for Live Tests. The Leader had the access control of the team including addition or deletion of a new registered member under that team.

• Designed a Mascot who gave a Tour of the Site explaining different tabs and their know-hows.

• Report Generation and Analysis Module - this feature allowed the participant to generate a report of the Practice Test taken with a beautiful summarisation of marks obtained in different topics & different difficulty levels accompanied by correct answers and answers marked by user.

• Realtime Leader board provided the participants their current ranking and marks obtained by individuals and average of the team both available also in the Profile Section of the user.

• Designed attractive web pages giving complete information about the competition and the way forward to the event.

• Documented Social Media pages for Spell Of Cipher and attracted participants for the coding contest.

POSITION OF RESPONSIBILITY

Marketing Head, Ananta’22 2022

• Formulated a self-sustainable business model, formed strategic partnerships and strong associations with industry.

• Administered systematic growth of the brand, monitored brand creation & expansion plan in order place the brand among the best. Monitored campaigning plan and execution for best representation of the university. Built a strong web infrastructure to maximize the potential of the event.

• Built a strong work culture among peers to create a feeling of belongingness to the team and had in place a reward system to motivate team members. Had team activities to strengthen the unity and help everyone relax.

• We primarily branched our work body into Campaigning Team, Social Media Team, and Traditional Marketing Team. Each team was given a specific goal to achieve here, few techniques were adopted and the problems at hand were solved before the start of the operations.

• Drew out legacy structures of management of teams and their policies that could be directly incorporated by future organizers that could help in review monitoring, feedback/query/complaint redressal.

Sponsorship Head, Ananta’22 2021

• Developed and implemented a sponsorship sales plan for increasing revenues for Ananta’22 in a cost-effective manner. Our Targeted objectives included increasing sponsorship sales and licensing deals in order to meet or exceed the overall business module designed by us for our Tech Fest.

• Managed all sponsorship activities. Responsible for sponsor prospecting, proposal customization and presentation, contract revision and servicing, sponsor follow-up and shows development and representation of our university at industry level.

• Interface with Internet Marketing to create and manage online sponsorship programs to ensure a stream of prospects and monetary.

• Submitted marketing plans, prospect activity, and forecast reports to the President; provided briefings to others as necessary or as requested. Performed other duties as assigned. Overall Coordinator, Spell Of Cipher 2021

• Prepared a research and requirements document for Quiz & Hackathon portal. Designed web architecture, modules & system flow with the theme of UI / UX of the portal.

• Collaborated with celebrity artists and comedians to promote and perform at university during award ceremony premises to increase visibility.

• Explored and worked out revenue generation streams, granted each team funds according to their plan and requirement. Maximized participation through Page Pramukh Strategy.

• Posted timely reminders for participants to engage in the event and established a systemic module for the ease of flow of work.

Overall Coordinator, Virtual Stock Market 2020

• Researched and applied the basis of the stock market into the WebApp, creating a smooth experience for the users to buy, sell and analyse/review the listed stocks with live news on our portal.

• Formed appropriate participant policies & campaigning policies in the best interest of everyone, Rules & Regulations, Winners’ Criteria and Offerings, Terms & Conditions, Terms of Use (of Website), Fee Structure, Prizes, Refund Policy, etc.

• Reached out for sponsorship to various institutes. Managed and allocated funds appropriately. Initiated Social Projects to help the underprivileged section from the revenue generated, thereby igniting the idea of giving back to society.

Overall Coordinator, Entrepreneurship Cell - GSFCU 2019-20

• Built a strong team and assigned roles and responsibilities to each team member for proper functioning of the Cell. Laid a strong foundation and drew out a roadmap to achieve the goals. monitored and allocated funds of the Cell appropriately.

• Planned, Managed and Coordinated events/workshops/activities related to entrepreneurship like ideation, prototyping, value creation, etc. So as to pass on the entrepreneurial spirit among the students.

• Started initiatives and forums that discusses entrepreneurship, set-practices of the industry, barriers to enter, inhibitions in the Start-up world, how to choose a problem, problems faced by commoners, solution-based products/services, importance of ground research and surveys etc. Sports Captain, Kendriya Vidyalaya 2015-16

• Representing Student Contingent of the School at events promoted, participated, conducted by our Education Society.

• Bridging the gap between students and sports by voicing out the importance of sports in our curriculum, delivering requests of students and helping our sports teacher get acquainted with the general ethos of the student camp.

• Managed Sports Day, Daily/Weekly sports events etc from the grass-root level that ensures decorum and team-Spirit inside team.

• Curated ideas to put up in order to develop a positive, Informative and enjoyable atmosphere at the school.

EXTRA CURRICULAR ACTIVITIES AND OTHER NOTABLES

• Delivered a talk on ‘Digital Marketing’ in 2020 under CODE Club, GSFC University sharing my own transformational journey in college, discussing leadership and building a strong network among peers and professors, time management, and how to start your LinkedIn journey and how not to stress during Covid times.

• Represented GSFC University in The National Volleyball Tournament’2019 at Nagpur. Served as a leading captain for the same.

• Signified our University for the State level Volleyball tournament held in Adani University, Ahmadabad, aided as a sports captain for the team.

• Got Interviewed and Featured in the “Hotlist dglitz” magazine for having an ample number of social media followers on Instagram. The questions were allied to the professional growth of my Instagram page and how I balanced my work life and academics simultaneously.

• Was AIRed live on the 91.1 FM Radio Channel of Vadodara. Voiced out on how I Built an InstaFam of 230k in a short period of time. Gave a detailed explanation on how to handle the SEO (Search Engine optimization) whilst using other platforms for marketing.



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