Senior Art Director Brand Design Lead

Dynamic and strategic art director known for developing and executing inventive and creative brand-building experiences. Passionate about the customer journey, robust marketing campaigns, and always on top of trends and technology.

Highly creative professional with years of agency and in-house experience developing high-quality, award-winning, and on-target brand creative campaigns and sponsored initiatives. A leader who is articulate and skilled at collaborating with clients to develop creative solutions that impact businesses. Brand champion with solid track record of leading multi-disciplinary creative professionals to successful outcomes by ensuring deep level of understanding of business challenges. Extensive digital marketing experience, offers creativity, simplicity, and humanity to enliven brand assets. Vast experience in business development, event coordination, and project management. Proficient at collaborating with leadership and various teams for development and maintenance of standard procedures and policies.

Areas of Expertise

Digital & Print Design

Campaign Strategy & Execution

Project Management

Trend & Data Analysis

Environmental Design

Marketing Strategy

UX UI Design

Social Media Marketing

Email Signature Banners

Training & Mentoring

Interactive & Motion Design

Events – Backdrops / Posters

Typography

Martech Software

Responsive Web Design

Art Direction

Design Strategy

Brand Consistency

Accomplishments

Collaborated in development of new WordPress-based corporate website, resulting in 50% increase in website traffic and increasing customer contracts three times.

Administered team of expert digital designers, production artists, illustrators, animators, video editors, and front-end developers, working in Adobe Creative Suite, Google Workspace, and CSM platforms.

Revamped company's brand, style guide, and image library. Created templates to ensure organization's branding and standards remain consistent.

Career Experience

SheerID Inc., Portland, OR 2018 – 2022

Digital Brand Director, Marketing Team

Designed and supervised the development of datasheets, e-books, infographics, magazine spreads, and web graphics. Developed campaigns for all marketing channels, including brochures, event artwork, landing pages, social media, and email. Recognized for providing creativity, simplicity, and humanity to the technological field. Analyzed web traffic data and ROI performance of online advertising to deliver findings in understandable manner. Managed and designed content strategy, leveraging experience in writing and editing for SEO, blog articles, social media, and white papers. Provided customer analysis, customer segmentation, establishment of reporting infrastructure, performance tracking, and team presentation of results.

Assisted in creation of a new corporate website in WordPress, resulting in increase of 50% in website traffic and threefold increase in customer contracts.

Supervised team of world-class digital designers, production illustrators, animators, video editors, and front-end engineers who worked in Adobe Creative Suite and Google Workspace environment.

Awarded “Employee of the Year 2021”, designed company's new office space, incorporating 3D laser-cut metal signage, custom wallpapers, vinyl signs, and 30 themed conference rooms.

Expedited review process by 50% by integrating Acrobat's live connections into stakeholder asset reviews.

Redesigned company, established image library, and prepared branding and style guides to guarantee consistent theme across product, sales, and lead generation teams.

Assembled and coached team of more than 12 creative professionals while transforming businesses into reputable brands.

Northwest Evaluation Association (NWEA), Portland, OR 2017 – 2018

Senior Art Director

Assisted with rebranding of an international non-profit organization that aids children and teachers. The designer created logo, marketing collateral, workbooks, and signage. Collaborative process included a photographer to capture students at school, illustrator to draw vector pieces, copywriter to convey the story, and me to assemble these elements into clean, whimsical layout. Both teachers and students enjoyed utilizing the resulting workbook.

Style and layout of newly designed workbooks boosted effectiveness and increased teacher engagement ten times.

Recognized by company leaders for excellent typography and layouts.

Babcock & Jenkins, Inc., Portland, OR 2015 – 2017

Senior Art Director

Clients included LifeLock, Amex, General Electric, and BlueVolt. Assisted with client advertising campaigns and rebranding projects, developed dynamic advertisements with Interactive Animate CC. Used Adobe Creative Suite to edit photography. Completed firm rebranding on tight schedule for BlueVolt, including new website, email campaigns, infographics, and advertisements. Created interactive landing pages, social media, and banner advertisements for General Electric.

Directed and mentored team of six designers while producing seven films and designing websites.

Tripled LifeLock's corporate partners' click-through rates by designing landing pages, banners, and social media ads and generating films for sizzle-reel link. Proposed a new look and feel to the CMO of LifeLock, which was incredibly well received.

AKQA, San Francisco, CA 2011 – 2014

Senior Interaction Designer

Clients included Google+, Target, Red Bull, The Gap, Budweiser, Audi, Levi Strauss, USPS, Visa, and Netflix. Designed engaging campaigns, interactive advertisements, and website banners for Target. Employed HTML 5 to create media-rich dynamic ads and device-specific landing pages for Google. Created hundreds of print materials and banner advertisements to assist The Gap's marketing initiatives.

Adhered to brand requirements when transforming storyboards and design concepts into compelling advertisements for AKQA’s most prominent clients.

Additional Experience

Senior Interaction Designer, Gyro, LLC, San Francisco, CA

Senior Interaction Designer, Agency.com, San Francisco, CA

Senior Designer, Organic, Inc., San Francisco, CA

Education

Bachelor of Arts in Digital Communication and Media/Multimedia

The University of Colorado, Boulder

Professional Diploma in UX/UI Design

UX Design Institute, Dublin, Ireland

Certifications

Typography, Illustrator, Advanced Photoshop, InDesign Certification, LinkedIn Learning

Coding HTML 5/CSS 3 Certification, The Art Institute of California - San Francisco

Software

Adobe CS: Photoshop, Illustrator, InDesign, Animate CC, UX/UI, Figma, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Animate CC, Adobe Creative Suite, WordPress, Google Slides/Suite, HTML5/CSS 3, Foleon, Ceros, Knack

Heather Wagner

adt1zx@r.postjobfree.com • 415-***-**** linkedin.com/in/heatherwagner23

Portland, OR

Contact this candidate