George D Mckenzie

**** ** **** **. ***** Hills, CA 92860 909-***-**** adt00b@r.postjobfree.com Professional Summary

Success driven and performance focused leader, offering 19 years of dealership management and business development in the automotive industry. Armed with a proven track record of success in driving up the company profitability by developing a dynamic loyal sales team. A history of excellent communication & interpersonal skills, with a proven capacity to establish and maintain a positive culture, customer relationships and repeat business. Qualifications In Action

Walters Audi - General Manager 2020 - Present

• Grew the stores net profit from $400k to $7M

• Elevated new car gross profit YOY by 1000% in 2020, 250% in 2021 and 55% in 2022

• Strengthened F&I PVR from $1100 to $2400

• Increased used cars to a stores best of 109 units within the first 60 days

• Grew fixed operations gross from $300k to $500k with a stores best of $650k

• Drove the store to have highest new car turn rate in the region September 2022 while maintaining one of the highest of the region for this year

• Set new policies and processes for the Walters Auto Group including used car categories, sales person nightly check outs and key control policies Lexus Of Cerritos - Sales Manager 2019 - 2020

• Responsible for the daily execution of sales management fundamentals in compass (CRM)

• Held daily team and one on one sales training

• Coached struggling sales associates to their peak performances

• Created daily check out for all team members under me

• Boosted the AN culture of One Price, we are now the #1 CPO Lexus store in the country

• Held the highest gross in the store averaging $2200 PVR

• Highest finance reserve in the store YTD 2019

• New cars 200 plus a month / Pre-owned 200 plus a month

• Vehicle allocation, trade-in appraisals, weekly sales meetings Maserati and Alfa Romeo of Anaheim Hills - General Sales Manager 2017 - 2019

• Finished as the #1 Maserati store in the nation 2017 & 2018 in new car volume and CSI

• Managed $20 million in high-line inventory including all vehicle allocations for both brands and custom orders.

• Facilitated a new temporary building while promoting/training a Sales and Finance Manager.

• Manage the day-to-day of finance and fundings, watching our CIT and getting deals to the office correctly and on-time

• Developed key relationships with banks boasting a 92% approval rating, best in the country

• Trained, motivate and coached our sales team while applying feedback for continued growth.

• Arranged and held weekly Sales and Manager meetings to monitor their performance and all competitors

• Oversaw the transition to a new website provider and worked closely with new vendors to ensure optimal presence through SEO & SEM best-practices Lexus of Riverside - Sales Manager 2014 - 2017

• Managed a Sales Team of twenty including F&I in negotiation process, training and closing skills

• Increased monthly sales 20% through a better sales processes & follow-up totaling 150 new and 80 pre-owned, and inventory management of 250 plus new cars on the ground and 200 incoming.

• Responsible for Lexus allocation & building cars to market demands including all special orders and BOS changes (50+ a month)

• Built and managed key dealer-partner relationships for dealer trades and maintained an exceptional relationship with verifiable Factory reps.

• Maintained the Elite of Lexus status for the store. Crown Lexus - Sales Manager 2007 - 2014

• Hire, motivate, counsel, and monitor the performance of sales team of fifteen

• Prepare and administered an annual operating forecast and budget for the new-vehicle sales department

• Controlled e-commerce playbook process earning sonics highest level of All Pro

• Development of advertising campaigns and other promotions

• Maintained and designed website

• Lexus certified, marketing, pay per click SEO programs, tracking projection, traffic management and dealer trades

• Increased department average from 20 cars a month to 70+ cars a month. Rock Honda - Internet Sales Manager 2004 - 2007

• Responsible for AVV web control, setting sales appointments, seven step sales process.

• Improved monthly sales average of 20 units a month with a high of 50 units Specialties

I have a deep understanding of digital marketing vendors and tools proven to help dealerships sell cars. Lexus Master certified, Maserati certified, Alfa Romeo certified, Modis Allocation certified, Dealer daily allocation certified, Audi certified, Access Audi Allocation APD * CONVERSICA AI

ADVENT * COBALT/DDC WEBSITES

REYNOLDS AND REYNOLDS * MANNHEIM/OVE AUCTIONS

DEALER CONNECT * PIXEL MOTION WEBSITE

REVERSE RISK * EXCEL / WORD / OUTLOOK

ACCESS AUDI * VAUTO / AAX

DEALER DAILY * ELEADS/MOMENTUM CRMS

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