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Merchandising, Brand Management, Product Development, Global Retail

Location:
Hinsdale, IL
Posted:
October 13, 2022

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Resume:

Nancy H. Garver

Hinsdale, IL ***** 630-***-**** *****@***********.*** linkedin.com/in/nancygarver Award-Winning Executive Targeting a Senior Leadership role in: MERCHANDISING BRAND MANAGEMENT PRODUCT DEVELOPMENT GLOBAL RETAIL E-COMMERCE Champion of multi-channel strategies driving goal-surpassing growth for multiple categories, including: General & Seasonal Merchandise, Grocery, Beauty & Personal Care, and Delivery Services

Innovative, profit-driven merchandising and brand management executive delivering rapid growth and expansion for brick-and- mortar and e-commerce channels.

Distinguished leadership career within Getir, Walgreens, US Foods, OfficeMax, and Aldi marked by game-changing results in sales growth, product innovation, marketing ROI, and customer loyalty.

Accustomed to high levels of responsibility, including oversight of a

$2B global brand portfolio, rebrands generating $800M in sales, and launch of US e-commerce operations from scratch.

Professional Experience

GETIR — Chicago, IL

Vice President Buying & Commercial, Merchandising, 2022 to Present Brought in by Turkish ultrafast delivery giant to head up launch and expansion of app-based services into the US market. Owned US strategy and led all startup phases, from big-picture vision and operational planning to team recruitment, digital app decisions, assortment management, pricing, promotional campaigns, media advertising, SEO/SEM strategy, and vendor partnerships.

Startup Leadership: Quickly learned business model and single-handedly built US operations from the ground up. Designed organizational structure and hired 16-member team, with plans to expand to 65 employees by end of FY22.

Profitable Growth: Led development of promotions and offers that increased customer retention and growth. Key wins:

Retention marketing: Up to 40% of baskets order 5x or more Basket value increase for 5x group: 19% and climbing

High-quality orders: 57% of customers became more profitable On track to deliver a 246% sales increase in year one

Merchandise Planning: Used data and insights to make informed merchandising decisions catapulting growth.

Expanded initial “skeleton” assortment, adding thousands of SKUs while discontinuing stale items.

Allocated 1,600 SKUs in each market to specialty buckets such as gluten-free, organic, vegan, women-owned, Black-owned, and fair trade and introduced fresh, quick-meal options.

In-App Promotions: Increased visibility in cross-merchandising spots, creating valuable year-round and seasonal promotions that boosted basket profitability despite size and weight limits for orders transported on delivery bikes.

Vendor Selection & Management: Overcame significant challenges as Getir had no established business or credit standing in the US. Leveraged distributor relationships and resourceful sourcing to increase product mix and optimize local assortments. Increased product availability to over 90% and consistently delivered margin improvements. WALGREENS

Senior Director, Owned Brands, Global Development, 2017 to 2021 Director, Owned Brands, Brand & Product Development, Merchandising, 2014 to 2016 Key contributor on senior leadership team driving profitable growth of owned brands, Walgreens’ private-label business. Accountable for up to $2B categories ranging from grocery/household goods and beauty/personal care to seasonal and general merchandise. Led product development and brand portfolio for goods sold throughout the US, UK, and Mexico.

Brand Launches: Directed strategy, development, and launch of major rebrands and 9 new multimillion-dollar brands, including the first international owned brands in grocery, baby, and mobile accessory categories.

Launched 1,122 SKUs in FY21 generating $150M growth in multiple categories.

Managed redesign of Nice! and Complete Home brands, benchmarking $800M (a new record) for these brands.

Strengthened gifting program, nearly doubling profits in 1 year and generating $40M incremental sales growth.

Margin Improvement: Fueled gross margin gains of +13%, with bps improvements ranging from +500 to +1300 annually. Expertise

Merchandising Strategy & Vision

Team Building & Leadership Development

Startup & Commercialization Strategies

Customer-Centered Brand Management

Digital Retail Media Advertising

Assortment Planning & Product Sourcing

Vendor Relations & Partnership Building

Analytics/Data-Driven Decision Making

Nancy H. Garver 630-***-**** Page 2

WALGREENS — Continued

Team Building: Motivated and empowering 20 brand, marketing, and merchandising professionals. Supported their professional development—90% of team members earned at least one promotion.

Shrink Reduction: Led company in waste and shrink reductions. Enforced new product selection criteria to lower shrink/claims damage up to 46% ($6.6M) and 37% ($12.5M), respectively, 4 years in a row.

Global Brand Alignment: Directed global value initiative across the US, UK, Norway, Chile, Mexico, and Thailand, uniting countries behind a shared vision for the creation of value assortments.

Awarded Recognition: Garnered prestigious industry awards for brand innovation and excellence, including:

Kantar Products of the Year Award, 2020 (multiple products) Store Brands Editor Picks, 2020 (multiple products)

Nielsen Design Impact Award, 2019 (honorable mention for Nice! package design impact on sales)

Vertex Award—Bronze, 2018 (package design) PLMA Salute to Excellence Award, 2016

American Package Design Awards, 2016 Numerous in-house agency awards US FOODS

Director of Category Management, Merchandising, 2014 to 2014 Director of National Account Sales, Business Development, 2012 to 2014 Following success overseeing national government, military, healthcare, and school district accounts, promoted to manage

$2.5B in sales for commodity and value-add grocery categories. Developed strategic business plan to grow exclusive and national brand products and designed plans using category management best practices.

Multimillion-Dollar Savings: Introduced systematic method to track commodities in real-time to determine lowest cost of goods (COG) on fundamental ingredients. Revolutionized the bidding process, saving millions of dollars every year.

Account Management: Managed customer accounts generating $750M in sales annually and supervised multiple government bids valued at $250M. Earned loyalty from key accounts through skillful relationship-building.

Product Mapping: Led development of Product Mapping Tool that automatically matched national brand products to USF exclusive brand products. New tool was critical in bid situations and in building current customer portfolios. WALGREENS

Product Development Manager, Brand/Category Management, 2010 to 2012 Managed $1B private brand development in consumables, beauty/personal care, seasonal, and household categories. Developed strategic approach, assortment plans, brand messaging, and marketing campaigns for 10+ brand launches and thousands of private brand items, resulting in incremental sales growth of $250M+ in 2 years. Led vendor negotiations capturing $30.7M+ in savings, up to 20% gains in gross margins, and $7M in cost increase avoidance. OFFICEMAX

Senior Category Manager / Brand Manager, Retail, B2B & E-Commerce, 2005 to 2010 Managed $235M office supply categories and a team of 7 creating assortments, merchandising, and promotions for retail, B2B, and e-commerce channels. Led the largest private-brand transition in company history, shifting 650+ SKUs to a multitiered strategy across retail, online, and catalog channels that increased private-label sales $75M. Won PLMA’s 2009 Salute to Excellence Award and NAPO’s Best Business Product Award as co-creator of Peter Walsh Collection, which generated $11M in 2 years.

EARLY CAREER: For ALDI, served as Director of Corporate Purchasing ($600M accountability) from 2002 to 2005 and District Manager (multi-store management) from 1998 to 2002. Education

MBA, Major in Change Management, Minor in Marketing DEPAUL UNIVERSITY — Chicago, IL Golden Key International Honor Society Member Post MBA: Adjunct Professor, Marketing Department, 2014 to 2017 BA, Major in Speech Communication, Minor in Marketing MIAMI UNIVERSITY — Oxford, OH Professional Development: Business Transformation & Organizational Design, Brand Building, Decision Strategies, Presenting to Executives, Culture Track Training for Functional Leaders, Mastering Meetings, Advanced Negotiation



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