Ashanti Powell

*** ******** **** ***** ****, Texas 75104

469-***-**** • adszm9@r.postjobfree.com

Knowledgeable professional in the eCommerce and fashion industry including retail site development and management, merchandising, social media marketing, content management, styling, visual merchandising, fashion writing and blogging. Standard and proficient level experience in creating retail sites with search engine optimization strategies and software. Analyzes site content for customer relationship management to build networking connections and obtain a Digital Merchandising/ Marketing career.

Experience

Amazon (April 2022-) (Contract)

Deal Audit Manager/ Site Merchandiser

●Manual input of high velocity events with merchandise audits

●Create on-brand, best in class content, tailored to appropriate customers

●Effectively build and publish content using internal tools

●Analyze performance of site content, seeking ways to improve

●Contribute to social media efforts

●Work closely with internal teams to meet business needs for online deals and promotional events.

Walmart (September 2021-December 2021) (Contract)

Site Merchandiser

●Execute site merchandising and content strategies to drive sales and conversion growth, support the product buy, and drive the Brand message.

●Organize site taxonomy and style categorization to facilitate product browsing and conversion.

●Support category holiday sales and profit goals through daily creation and placement of online merchandising including promotions, cross-selling, up-selling, search optimization and searchandizing and others.

●Work closely with internal teams to create category promotions and campaigns.

Social Media Coordinator/Planner (April 2020-)

Content Creator

●Scheduling content publications across platforms.

●Crafting and editing pertinent content.

●Covering all stipulated talking points.

●Sharing highly visible links to prescribed websites.

●Combing through audience's feedback to ascertain their insights.

●Adhering to all other agreed-upon sponsorship guidelines.

●Conveying authentic enthusiasm and conversion throughout each publication.

J.Hilburn ( November 2019-April 2020)

Stylist Care Specialist

●Provide commission information and shipment information for slcompang stylists and clients

●Give product inventory and specific information to stylist

●Assist with shipping changes and product alterations for stylist with the logistics team

●Give training information to stylist for new marketing efforts

●Manage card transactions for orders

Nigel Mark (September 2019-April 2020)

eCommerce Production Assistant

●Monitor competitor online stores for product and sale promotions.

●Select and price products to sell on the site

●Edit product images and product information for overall site design through Shopify, Oberlo and Aliexpress

●Trend forecast for future merchandise for the site

●Reach out and assist with Influencers used to promote products using Beauty Clout

●Monitor social media accounts and create posts to promote products and promotions on the site

Kibo Commerce (November 2018 - July 2019)

Consumer Support Representative

●Provide consumer support for online purchases for multiple manufacturers

●Use the Shopatron Order Management System (OMS) platform to find and process orders

●Manage consumer cases through the Salesforce platform

●Alter orders and manufacturer information by direct contact to manufacturers and brick-and-mortar locations

●Fraud Specialist Certification

Dallas Market Center: The Portico Collection (May 2018 - August 2018)

Digital Intern/ Sales Temp

●Use the Brand Wise program to synchronize data daily

●Hotspot lines and products into online buying catalogs

●Alter products that have SKU and price errors

●Photograph products for social media post updates

Dress Barn (May 2017 - August 2017) (Before Degree/ Summer Job)

Stylist

●Provide customer service to consumers who shop the brand

●Provide style consults as an experience for customers in-store

●Manage dressing room and keeping store clean and organized

●eCommerce and In-store customer support

Skills

●Microsoft Office

●Customer Service

●Google Suite

●Influencer marketing

●Negotiations

●Site Taxonomy

●Web Analytics

●Digital Strategies

●Strategic Social Media Planning

●Brand Development

●Marketing

Education

University of North Texas at Denton - August 2018

Bachelors of Science in Digital Retailing

Bachelors of Science in Merchandising

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