Digital Marketing Manager

ALEX CARVALLO

*********************@*****.*** • linkedin.com/in/alex-carvallo • alex-carvallo.com •

916-***-**** •Folsom, CA

DIRECTOR OF GLOBAL MARKETING

Emphasis in Digital Marketing/ Hi-tech brands / Integrated Marketing

Global marketing strategist, innovator, and implementation leader with a proven track record of managing brands, developing partner marketing programs and executing integrated marketing campaigns for Fortune 500 technology firms. Revenue exceeded budget by 15%, thanks to shopper marketing integration with top content providers and media partners. Engineer with an MBA who has created, developed, launched, and marketed radically innovative products.

AREAS OF EXPERTISE

●Business: ABM, agency management, cross-functional teams, growth marketing, GTM, innovative problem-solving, KPI reporting, and stakeholder management

●Campaign Management: B2B, B2C, CMR integration, direct marketing, worldwide campaigns, and global product launches

●Content Marketing: Content creation, creative development, personalization, seeding and syndication, influencer marketing, messaging, positioning, thought leadership, and whitepapers

●Data Analysis: Web analytics, market research, performance optimization, status reporting, ROI and ROA monitoring, A/B testing, audience segmentation, KPIs, and dashboard administration

●Digital Marketing: Email marketing, SEM, social media, influencer marketing, and community management

●Integrated Marketing: Brand launch, brand management, category building, demand generation, program management, marketing planning, marketing strategy, mobile marketing, and storytelling

COMPETENCES IN TECHNOLOGY

Cloud, Data Center, Networking

Microsoft PowerPoint, Microsoft Excel, Google docs

Salesforce

PROFESSIONAL EXPERIENCE

AUG 2021 – JUL 2022 Alliance Marketing Lead, KPMG, Contractor, Remote

●Exceeded the goal for new clients by 20% by driving the KMPG and ServiceNow marketing relationship and multimillion-dollar co-marketing programs to help businesses migrate to a fully online operation during the pandemic and, more recently, to a hybrid work environment.

●Reduced customer attrition by 10% in six months by launching a joint Sales Enablement program focused on the distinct advantages of ServiceNow solutions over comparable products and services, as well as cost-effective best practices learned from successful executions.

MAR 2021 – AUG 2021 Partner Manager, Salesforce, Contractor, Remote

●Designed, built, and executed co-branded partner marketing campaigns that increased partner thought leadership reputation, resulting in a 15% increase in customer awareness of the joint offerings and a 25% increase in partner participation in executions.

●Drove marketing strategies to increase product preference among nonprofits and raise awareness of Salesforce CRM for nonprofits through developing segment-specific product messaging and marketing collateral, resulting in 20% percent integrations into partner offerings.

MAR 2020 – present Founder, Publiad, Digital Marketing Agency, Folsom, CA

●During the pandemic, assisted local businesses in transitioning to an online customer experience by developing, presenting, and executing strategic and tactical plans that increased online conversion by 25% through an integrated and streamlined end-to-end process that included developing positioning, messaging, and brand guidelines, email list growth strategy and execution, email performance optimization, social growth, and social engagement.

OCT 2005 – DEC 2019 Intel, Santa Clara, Folsom, CA

●As Marketing Strategist, increased product brand awareness and preference by 25% by developing a brand strategy, positioning, and compelling messaging, as well as planning and executing product launches, thought leadership, and GTM plans, and empowering and supporting five marketing personnel and six external agencies to achieve geo campaigns for a newly created division.

●As Content Manager, I directed market research, persona creation, customer journey, and content marketing strategy to support an inbound traffic approach, enabling my team to create content for five products in 7 languages for multiple audiences and platforms ahead of schedule (saving one month on a 6-month plan), increasing product awareness by 30% and purchase interest by 15% after a year.

●As Partner Marketing Manager, assisted in the growth of Intel's market share among 5-12-year-old users and expanded Disney's presence in tech devices by developing and implementing a highly integrated co-marketing plan with Disney, Asus, and Amazon with content on multiple distribution channels, such as radio, experiential, and digital to promote the Disney Netpal, a children's computer with an Intel CPU, only available at amazon.com and featuring exclusive Disney content.

●As Campaign Manager, I drove Intel product brand development, awareness, and preference in the US consumer market to increase awareness, sales, and loyalty among teachers, youth, and their parents. I did this by launching a multimillion-dollar marketing campaign with Oprah as the leading content creator. It included TV commercials, product integration, exclusive content, social media, web presence, retail promotion, print, and special events. As a result, Intel's Oprah integration received 30 percent more impressions than expected, exceeding our ROA estimate by 35 percent.

EDUCATION

Master' in Business Administration/Regis University, Denver, Colorado, USA

Bachelor of Science Electronic Engineering/Simon Bolivar University, Caracas, Venezuela

CERTIFICATIONS

PCM® Digital Marketing Certified - American Marketing Association

Certified Digital Marketing Professional - Digital Marketing Institute

Google Ads Display Certification – Google

Project Management Certification- San Jose State University Extension

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