J. Alejandro Covarrubias

Day time Phone: (***) 429- 0259

Email: adszhb@r.postjobfree.com

Lead Business Manager Purchasing & Operations Management

Operations & Service Excellence Brand Development & Management Revenue Generation & Profitability

Category Management, Analytics and Sales

Development of Effective Procurement Strategies

Data and Trend Analysis

Growth Focused Strategies and Partnerships

Retail Operations Management/Relationship Building

Process Improvements to Streamline Operations

Cross Functional Team Leadership / Staff Training

Strategic Programs and Initiatives

Sales, Marketing and Brand Development

Extensive knowledge of Excel and Powerpoint

100% Bilingual (English /Spanish)

Retail 4Ps

Professional Work History

Business and Operations Manager

Daymon Worldwide Inc.

2009 – Present

Manage relationship with Retailer with 90 stores and over 200 Private Brand Suppliers managing over 3,000 Private Brand Items by designing and executing strategic procurement and sales plans, while leading all phases of the business development cycle focusing on increasing Retailer’s Own Brand image generating US$450+ million dollar/year across Southern Texas and Northern Mexico while working hand in hand with our Supplier Partners and Manufacturers to grow sales revenue, directing management planning and implementing and overseeing merchandising and pricing strategies for each of the Categories.

Maintain strategic partnerships with Customer’s Leadership Team, Operations and Store level Managers while fostering key ties with suppliers and manufacturers to identify potential opportunities and reach revenue targets.

Data Analysis and use of syndicated data in order to identify trends and sales opportunities.

Store Audits to identify areas of opportunity for the Retailer’s Private Brand Program, quantifies and trained store personnel in order to achieve the metric’s goal for Private Brand product management.

ROI (Return on investment) focused strategies to enable profitability, market penetration, and superior brand building – increased private brand penetration from 7% to 25%.

Focused on surpassing organizational objectives through strategic sales and marketing planning and execution, driving organization’s revenue generation and customer service initiatives, and motivating sales teams.

Manage all operational responsibilities, including sourcing and supply chain management, sales, operations, P&L management, inventory and human resources.

Implementation of the 4Ps of retail to help ensure the product is where the customer is looking for it.

Category Review Management and Implementation.

Store Manager

The Home Depot

2007 – 2009

Capitalized on development and planning leadership expertise, to steer strategies, manage market growth, expand brand reach, and manage US$20 million dollar/year retail operations, while leading a team of 135 employees. Leveraged proficiency in Six Sigma to resolve business growth related problems. Store recognized as a pioneering model for all merchandising implementation and best practices.

Managed startup operations for the retail store, including inventory management, store readiness, supply chain efficiency and staff trainings – ensured operational readiness of the store 3 weeks before grand opening

Surpassed organizational expectations with regards to KPI / performance management by 30% on various parameters, including Sales, VOC, Inventory Results, Inventory Turns, GMROI and Operations and HR Metrics

Delivered optimum duties as a District Captain for implementing merchandising proposals and best practices; researched new marketing methods in an ongoing effort to increase impact on target customer

Delivered operational excellence through managing inventory, HR, purchasing, supply chain management, and training program for department heads and managers on leadership, servicing and problem resolutions

Regional Program Manager

The Home Depot

2005 – 2007

Entrusted to lead the Home Depot Store Leadership Program (SLP) from concept-to-completion. Continually tracked program progress and reported advances to headquarters in Monterrey MX and Atlanta GA.

Assumed full accountability to manage 11 districts as Store General Manager, while providing leadership and mentorship to 150+ staff

Identified areas of opportunities in processes and daily operations and recommended improvements to increase productivity and efficiency of operations. Provided oversight in inventory turns, product marketing and store layouts in 10 stores

Pioneered the deployment of the “Home Depot Merchandising Basics Manual” which helped average ticket growth in almost 20%, in 40 stores

Standardized operations and processes through implementing an Operations Manual focused on Inventory Management that improved inventory results in almost 50%

EMS Supply Chain Manager

Modus Media International

2001 – 2005

Charged with the responsibilities to build strategic partnerships and relationships with EMS and ODM companies in the Americas region. Developed a shared vision, recommended practical strategies, and elevated brand value by improving consistency of execution and engaging business partners to collaborate. Additionally, identified new business opportunities in non-traditional markets, including automotive and retail, to enable 20% business growth.

Worked in close proximity with the key segment marketing and business development unit, and drove effective collaboration between business units and the EMS/ODMs

Demonstrated in-depth understanding of the ODM supply chain, and managed price and excess & obsolescence (E&O) negotiations, forecast management, and supply chain architecture

Served as a revenue architect and elevated sales in Guadalajara manufacturing plants from US$5M to over US$80M in a short span of two years

Systematically planned and executed sales strategies, to secure 100% market share in Microsoft s licensing management solutions displacing all competitors in the market

Education & Certifications

Bachelor in Business Administration University of Del Valle of Atemjac, Guadalajara Mexico

Specialization: International Business Focus

Technology Forte: MS-Office (Word, Excel, PowerPoint) Power BI MS Plan MRP usage (SAP and IFS) POS (THD)

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