Dana Nicolette

adszd2@r.postjobfree.com • 561-***-****

West Palm Beach, FL

Summary

Seasoned supervisor with expertise in all aspects of operational management, including onboarding, sales optimization, and budgeting. Proven experience implementing innovative marketing strategies that drive sales and exceed company goals. A strong communicator with a history of successful negotiations and cross-geographical coordination.

Areas of Expertise

Sales and Marketing

Public Relations

Client Relations

Negotiation

Media Planning

Business Analysis

Coaching

Project Management

Digital Media

Professional Experience

DIVINE BEAUTY + WELLNESS MEDICAL SPA, Martha’s Vineyard, MA 2020 – 2021

Director of Operations

Oversaw the daily administrative operations of a high-end medical and esthetics spa, including retail acquisitions and management, accounting, and marketing. Hired and trained all staff, including nurses, estheticians, and massage therapists. Developed engaging marketing strategies and public relations events to help boost revenue.

●Introduced successful strategies to optimize service operations.

●Led an initiative to redesign the spa menu and website.

●Provided key insight into the spa’s renovation and completely curated the retail store.

THE BOATHOUSE & FIELD CLUB, Martha’s Vineyard, MA 2017 – 2020

Department Director - Spa

Directed the daily operations of a members-only spa, including retail acquisitions and management, hiring, accounting, and marketing. Created promotional materials and organized events to boost sales. Standardized and enforced all operating procedures for therapists and oversaw trainings to support staff growth. Maintained a strict budget while consistently increasing annual revenue.

●Consistently increased annual spa and retail revenue.

●Coordinated several successful events that boosted revenue and market outreach.

THE BOATHOUSE & FIELD CLUB, Martha’s Vineyard, MA 2015 – 2017

Department Manager - Spa

Led the daily operations of a private luxury spa in a destination location. Efficiently supervised over 20 employees, including hiring, training, and conducting evaluations. Standardized and enforced all operational protocols. Maintained accurate retail inventory and accounting. Handled the acquisition of high-end retail goods. Set and kept departmental budgets while boosting annual revenue.

●Introduced the first spa event that increased company returns.

MALLY BEAUTY, Boston, MA 2014

Regional Sales Manager – New England

Led the sales and promotional initiatives for a prestige cosmetics line in the midst of a major 28-store distribution project. Acted as a brand liaison by regularly facilitating trainings and events for Ulta Beauty employees. Onboarded and supervised a team of freelancers to aid in the launch.

●Headed the brand’s launch in Ulta Beauty retailers across the Northeast market.

●Achieved the second highest regional sales for the Ulta Beauty launch.

AMOREPACIFIC, New York, NY 2012 – 2013

National Sales and Education Trainer – US & Canada

Regularly toured high-end retailers as a liaison to a luxury Korean beauty brand. Facilitated educational brand-trainings for retailers and freelancers. Launched an innovative program that created a unique introduction to the cosmetics line for customers and drove sales for retailers, as well as the brand. Hosted special events and acted as a spokesmodel for the brand at trade shows and during media promotions.

●Implemented the Beauty Creator program that brought spa experiences to retail stores.

ELIZABETH ARDEN, New York, NY 2011 – 2012 Beauty Expert: Makeup Artist & Esthetician

With an ability and training in skin care and makeup artistry, I contributed to marketing and promoting store events, executed in-store facials, make-up applications, product sales and trainings.

Effectively reached my targeted daily and monthly store sales goals.

iTALENT COMPANY, New York, NY & Los Angeles, CA 2009 – 2011

Talent Manager - Makeup Artists & Hairstylists

Tracked upcoming projects for film, television, and new media. Fostered close working relationships with producers and studio executives to help market and publicize clientele. Expertly negotiated contracts and arranged industry exposure strategies for up-and-coming makeup artists and hairstylists.

Headed the opening of boutique New York-based talent agency with the larger agency located in Los Angeles.

Additional Experience

Makeup Artist & Esthetician NICOLETTE BEAUTY Martha’s Vineyard, Miami, FL, New York, NY

On-Air Talent MVY RADIO West Tisbury, MA

Voice Over Artist DANA NICOLETTE New York, NY

Associate Producer GARNET PRODUCTIONS Miami, FL

Account Executive FAHLGREN / ALLIED ENTERTAINMENT Miami, FL

Fashion Editor’s Assistant OCEAN DRIVE MAGAZINE Miami, FL

Education

Bachelor of Arts in English Literature and Film Studies

Barnard College of Columbia University New York, NY

High School Diploma

The Taft School Watertown, CT

Professional Training & Licenses

600 Hour NY Esthetician Certification, Atelier Esthetique Institute of Esthetics, New York, NY

New York State Licensed Esthetician Massachusetts State Licensed Esthetician

Contact this candidate