Manny Rodriguez
Tucson, AZ ***********@***.*** 520-***-****
Executive Regional Manager
Bi-lingual results-oriented achiever adept at creating and delivering high-impact sales presentations and negotiating win-win solutions. Record of integrity, articulate communicator, dependability and exceptional customer service. Broad-based strengths include:
P&L Budgeting · Product Planning
Data Analytics · Brand Development
Corporate KPIs · Change Management – Guest Service
Sales and Operations Management · Team Building, Leadership, Mentoring & Coaching
Career History
Pilot Company, Knoxville, TN, Travel Centers 2015 - Present
Vice President Regional Sales
·Reduced turnover from 125% to 65% through implementing training initiatives including an ALP
·Reeducate 1,000 team members through comprehensive eLearning programs
·Built regional sales to #1 in Zone; opened 5 One Nine Network Stores with construction, helped with new dealer operations, (Nogales AZ and Gila Bend AZ), real estate, and merchandising teams
·Identified areas for new opportunities, by increasing sales, $450 million to $550 million, by hiring key personnel for the right
position
·Drove compounded growth by 13% in retail and assets
·Increasing sales from $50M to $100M in a 2-year period
·Transformed field from task-driven to a sales culture by focusing on KPIs, education, processes, incentives and
implementing a guest culture
Dramatically increased top-line margin growth of $50M
Reduced labor costs $1.2M and expenses $1.8M
Shifted the regions culture by working closely with regional team and support management to deploy and develop talking points and set store specific sales targets
Increased sales growth by 5%, reduced food costs 3%, decreased maintenance costs $600K, and eliminated liabilities $700K
Carried out complete evaluation of all business functions for five chains, (Wendy’s, Subway, Taco Bell, McDonald’s, and Arby’s),
Modified pricing structures, built bonus program, optimized communications, renegotiated vendor contracts, and remodeled/repaired / restaurants
National Stores, Inc., Gardena, CA, American off brand retail, home, and apparel 2008 – 2015 Southwest VP/ Director of Stores,
Reduced overstock by $8M by working closely with regional distribution to enact efficiencies
Achieved less than 1.2% shrink, ranking in the top 10% nationwide in Margin, Sales and Revenue
Instituted KPI Scorecard to measure store performance. Identified key business drivers and prioritized ranking of data points for sales productivity, overall sales of $400M, operational costs, shrink, inventory control and technician productivity.
Direct oversight of 10 district managers and indirect supervision of 3,100 person staff in CA, AZ, NM,TX,FL,& Puerto Rico
Board member for the “Renaissance Project” to raise funds for the community
Created 2 murals within the community
Designed and built the New Year’s Ball
Education/ Professional Development
BA, Cal State Fullerton
Situational Leadership & Dimensional Management Training