CHERYL LEVIN

Marketing Manager Freehold, N.J.

732-***-****

adsz5n@r.postjobfree.com

PRODUCT SAFETY LABS (Dayton, N.J.)

Marketing Manager 12/16 – 9/22

Marketing Coordinator 11/14 – 1/16

• Developed and implemented marketing plans for key business units that helped achieve a 30% sales increase.

• Created and managed; website, marketing and promotional collateral, webinars, customer survey program, social media presence, CRM, Google Adwords and Analytics.

• Built and executed trade show/conference strategy to maximize visibility.

• Partnered closely with sales team to monitor competitive landscape and determine key market opportunities.

• Set and monitored KPIs by market segment to reach and exceed business goals.

• Constructed a fully integrated marketing and advertising program to promote 50th anniversary. E-BEAM SERVICES, INC. (Cranbury, N.J.) 8/07- 9/13

Marketing/Technical Sales Associate

• Streamlined and guided marketing and sales efforts to build sterilization/cross-linking business, leading to a 25% increase in sales.

• Customized and delivered a trade show program to address sales issues.

• Led effort to implement new CRM to better manage prospects/accounts.

• Supervised production and distribution of all marketing materials for prospective clients.

• Designed and maintained company website.

• Controlled strategic and creative development of all advertising materials and corporate videos.

• Oversaw PPC program to optimize online presence. ACES CRUISES & TRAVEL (New York, N.Y.) 4/99-7/07

Marketing/Sales Associate

• Managed all aspects of marketing program including advertising, promotion and sales.

• Led successful new business initiatives amongst senior developments in central New Jersey.

• Planned and attended industry trade shows.

• Directed website development.

• Customized and distributed direct mail programs to both existing and new clients. THE SAWTOOTH GROUP (Woodbridge, N.J.) 3/96-3/99

Account Supervisor – Pharmaton Natural Health Products, Novartis Consumer Health

• Played an instrumental role in the strategic and creative development for Ginsana and Ginkoba.

• Managed the launch of several new products, which included determining appropriate strategic approaches, overseeing development of media plans, and the creative process.

• Persuaded Novartis to refine their positioning for the Gas-X product and the launch of their new Gas-X Liquid product.

GREY ADVERTISING, INC. (New York, N.Y.) 2/95-3/96

Account Executive – Whitehall Robins

• Managed and implemented a series of internal and external focus groups designed to understand purchase motivation and usage of lip balm products for Chap Stick. Based on findings from the groups convinced client to allow agency to design a new strategic platform.

• Worked with client to develop a targeted media plan to complement the new strategic platform.

• Conducted brainstorming sessions and presented recommendations to broaden existing product line.

CHERYL LEVIN

Marketing Manager Freehold, N.J.

732-***-****

adsz5n@r.postjobfree.com

WARWICK BAKER & FIORE, INC. (New York, N.Y.) 2/93 –1/95 Account Executive – L&F Products/American Home Foods

• Developed a fully integrated marketing program for the successful launch of Lysol Antibacterial Kitchen Cleaner.

• Contributed to the strategic and creative development of d-CON Crawling Bug Killer.

• Supervised creative production process of Chubs Stackables baby wipes.

• Analyzed the Gulden’s business to determine appropriate strategy and markets for national expansion.

LINTAS:NEW YORK (New York, N.Y.) 7/88 – 2/93

Account Executive/Asst. Account Executive – Hillshire Farm and Kahn’s

• Responsible for establishing strategic development for Hillshire Farm and Kahn’s, to determine brand vision.

• Assisted in the management and development of an integrated program for Kahn’s new product launch.

• Developed a comprehensive analysis of Hillshire Farm incremental spending program.

• Prepared monthly and quarterly competitive analysis for Smoked Sausage, Lunch Meat and Hot Dogs categories.

Account Coordinator – Carnation Pet Foods

• Developed and monitored media and production budgets.

• Coordinated animatic and full-up production of four leading pet food brands.

• Prepared monthly and yearly competitive spending/copy analysis for all pet food brands.

• Worked with client and internal legal departments to obtain network clearance.

• Liaison between client, talent, and casting departments to negotiate talent fees for broadcast. EDUCATION:

B.S. in Journalism - Advertising -- University of Maryland, College Park, MD SKILLS:

MS Office suite; Word, Excel and PowerPoint

Salesforce, Microsoft Dynamics 365

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