Digital Marketing and Data Learning

Nhu Pham (Solia)

Boston, MA (***) *** - **** Linkedin ******@**.*******.***

EDUCATION

Suffolk University Boston, MA Expected May 2025

Bachelor of Science in Business Analytics and Digital Marketing GPA: 4.0

• Related Coursework: Applied Statistics, Business Foundation, Principles of Marketing, Turn Data into Insights: Python, MIS, Big Data & Analytics, Data & Decision Analysis.

• Additional Coursework: Digital Marketing Foundation, People Analytics, Customer Analytics CODING AND ANALYTICAL SKILLS

• Coding language: MySQL, Python

• Other analytical tools: G-Suite, Google Colaboratory, Semrush, Google Adwords, Power BI, Tableau, Microsoft Office, iMovie, Facebook Ads, Wix.

PROFESSIONAL EXPERIENCE

Research Intern, Think Tanks & Civil Society Program, UPENN - Philadelphia, PA 09/2021 - 01/2022

• Collected and refined data on think tanks in North America, focusing on the policy area, affiliation, budget size, full- time staff, and year of funding to create a comprehensive landscape of regional think tanks.

• Conducted 30+ extensive literature reviews to analyze the political and economic context and 5+ data-supported recommendations in which North American think tanks operate. PR Account Intern, TBWA\Group – HCMC, Vietnam 05/2021 - 08/2021

• Executed administrative duties and drafted 20+ press releases/advertorials. Managed all PR and creative project aspects. Prepared media plans and new business pitch finding with syndicated research tools.

• Liaised the planning team in investigating, analyzing data from different resources, and turning data into a story. Collaborated and inspired creative team with data-driven insight and brand understanding.

• Administered integrated PR & Social campaigns at the local and national levels for multi-million-dollar accounts. Clients: Singapore Tourism Board, GSK, Manulife, Tom Minh Phu. Product Intern, Khan Academy – HCMC, Vietnam 10/2020 - 01/2021

• Translated and dubbed 50+ Math contents into Vietnamese by combining the use of Amara, Imovie and Finalcut Pro. Refined and clarified video quality by working with the coordinator's team.

• Authorized and modified the quality of 100+ Khan Academy Math exercises. Organized internal coaching sessions and performed as a point of contact between guest speakers and internal team members. LEADERSHIP AND OTHER AFFILIATIONS

Incoming Outcomes Data Assistant Intern, Suffolk University – Boston, MA 11/2022 President, ISBA Club, Suffolk University - Boston, MA 07/2022 - present

• Leading the 190-members club by assembling weekly data-related seminars and data analysis projects, training and supervising 15+ core members on the data visualisation and analysis tool (Excel, Tableau, MySQL).

• Integrating ISBA’s social media and facilitating professional development workshops. Working closely with 4 executives to strengthen the club’s social events and marketing-communication activities. Chief Operating Officer - Marketing Manager, Advantage Prep – Boston, MA 01/2021-present

• Implementing sales & marketing campaigns to guarantee the acquisition of 100+ new customers for SAT tutor service and generation of at least $20,000 on average in quarterly revenue.

• Managing a network of more than 20 business and tutoring associates across Vietnam, Canada, and the United States to implement an efficient lesson-planning model that achieve 95% of customers’ desired test results. Marketing Executive, Innocity – Amsterdam, Netherland 04/2021 - 08/2021

• Initiated proposal for development directions regarding Marketing and Public Relations. Developing branding strategies, and media products on 3 digital channels - Facebook, Linkedin, and website.

• Increased Fangpage followers by over 2000 within 2 months; Appealed 100+ applicants for the hackathon. Working with 4 press agencies and writing press releases for 5 events of the organization. SKILLS AND INTERESTS

• Language: Vietnamese (fluent), English (fluent)

• Interests: Marketing, Entrepreneurship, Data Visualization, Education, Culinary.

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