SEO Lead - Tech SEO

Saurabh Rawat

SEO Lead (Tech SEO Specialist)

Phone- 971-***-****

Email - **********************@*****.***

Professional Summary:

Results-driven SEO specialist with 11+ years’ experience. Resolved tech SEO issues and improved organic search rankings for high-competition keywords for a leading resume builder site.

Education:

B-Tech

JNIT College, Jaipur (Raj.)

RTU

62.00%

2011

12th

Higher Sec school, Bharatpur (Raj.)

RBSE

66.00%

2007

10th

B.A.V.P. School, Bharatpur (Raj.)

RBSE

75.50%

2005

SEO Skills

Keyword Research

Meta Tag Optimization

Core Web Vitals Improvements

Fixing thin/poor quality/similar/Duplicate content issue

Fixing GSC issues (HTTPS, Mobile usability, Schema, response code errors etc.)

Fixing doorway or other spammy pages issues

Fixing 3xx, 4xx, 5xx status code errors

XML & HTML sitemap setup (including Images)

Fixing Invalid Pages (Non-SEO pages)

(through Robots.txt, Canonical tag, Noindex, Nofollow, 403)

Mobile Friendliness

Schema Markup (Product, Review, FAQ, Q&A, How-to, Author, Organization, Article etc.)

Load time performance optimization

(http request reduce, lazy load, JS-CSS optimize, Minify, Compression, Cache etc.)

Bounce rate optimization

Improving Internal linking

Google analytics, Google Tag manager and Webmaster setup

Checking and fixing Malware attack & other spam

Alt Tag and Anchor tag (including title) optimization

Image Optimization

URL & Content structure & hierarchy

Competitor analysis

Keyword stuffing and canonicalization check

Strategy for backlinks creation

Competitor Analysis

E-A-T Improvements

SEO Forecasting and Reporting

SEO Tools: SreamingFrog, SEMrush, Ahrefs, OnCrawl, Botify, SearchMetrics, Google Search Console, Google Analytics, Google Trends, DeepCrawl, Conductor, Google Tag manager

PPC Skills

Google AdWords Campaign Setup

Powerful Ad Creation

Making Bid Strategy

Improve Quality Score & Decrease Bid Costing

Keyword Research

Add Ad Extensions – Sitelinks, Callout, Call, Location, Review, Price

Experience in Search, Display, Gmail and Shopping Network

Remarketing Setup

AdWords linking with Google Analytics & Merchant Account

Custom Report Creation on different segments

Conversion Tracking, Call tracking

Landing Page Optimization

Experience in Bing & Yahoo AdWords

Handling a manager account and beta version

SMO Skills

Facebook paid campaign account & pixel setup

Conversion tracking

Ad Creation in all formats (single image ad, multiple image ad, Shopping ad, Video ad, lead form template ad etc.)

Custom Audience Creation

Remarketing Setup and Targeting

CRO Skills

User Behavior Optimization

Landing Page Optimization

Bounce Rate optimization,

User Experience Optimization

Contact form Optimization

Sign up Page Optimization,

Increase Website Trust & Branding

Call to Action button optimization,

A/B Testing

Pricing Page Optimization

Checkout Process Optimization

Increase Conversion Rate from PPC

Website Search & Filter Optimization

Website Header and Footer Optimization

Video Optimization

Page Load Time Optimization

Automotive Email Campaign Strategy

CRO Tools: Crazy Egg, Hotzar (Heatmap Tool), VWO (A/B testing Tool), LeadSquared (Email Automation Tool), Opt-In Monster, Sumo (Popup Tool), PushCrew, Foxpush (Push Notification Tool), Zopim (Live Chat), HelloBar (Floating Bar on the top & bottom), Wistia (Video heatmap tool)

Google Analytics (& Google Tag Manager)

Tracking Code Setup

Goal setup, Sales funnel, Event setup

Segmentation Creation

Spam Block by Filters

Dashboard & Custom Report Creation

Google Tag Manager Setup etc.

Core Web Vitals Optimization

Improve LCP, FID and CLS

Above the fold optimization for FCP

Reduce http requests

Image Optimization

JS & CSS Optimization (fixing critical CSS/JS issue)

Minify

CSS Sprite

CDN

Enable Cache & GZip etc.

Preload

Font Optimization

Work Experience: (11+ Years)

Company Name

Designation

Experience

Bold Technologies

SEO Lead

April 2018 - Present

Designomate

SEO Manager

Dec 2016 - Mar 2018

Infodrive India Pvt. Ltd.

SEO Analyst

Aug 2015 - Nov 2016

Maverick Business Solution

SEO Executive

July 2011 - July 2015

Responsibilities: -

Making strategies to find On-Page SEO (tech SEO) issues and fixing them.

I have done 30+ US, Australian and Indian based projects in my career.

I have good experience of handling a big site (already handling 300k pages site)

Work experience on both type websites B2B & B2C.

I have good experience in the Career and Resume domain.

Market research on trends, demands and product development.

Plan, implement, and manage client website and digital asset development projects

Manage the project requirements documentation and timeline

Brief and manage designers and developers

Creating a client’s site report by using Google Analytics and other tools.

I have good experience with the JIRA Ticket system.

I have good experience in WordPress, Yoast and SEO-Math and other SEO Plugins.

Handling 4 members of team with 7 projects (New projects)

Achievements:-

Google Analytics Certified

Google AdWords Certified

Botify Certified (SEO Tool)

LinkedIn SEO Exam Passed

Two times employee of the month at Infodrive India Pvt. Ltd.

Improved traffic from 5k to 200k for the last project in 2 years.

Personal Details:

Nationality: Indian

Sex: Male

Date of Birth: 05 Dec, 1990

Phone: +91-971*******

Local Address: Sec 137, Noida

Contact this candidate