Marketing Communications Service Delivery

Summary Seasoned executive with a proven track record of success in developing and executing comprehensive marketing & sales/business strategies across diverse channels to increase overall market share & revenue while elevating brand.

Fuel that Drives My Passion:

Business Excellence – My passion is leveraging sound management disciplines to enable growth while achieving a high level of customer satisfaction that ultimately attribute to true corporate growth and brand recognition.

Betterment of community – I absolutely love when personal and/or professional efforts improve, advance or positively affect the community at large.

Teamwork – I love collaboration and synergy while nurturing / mentoring the most valuable asset of any company – its people. My management style is that of a player/coach.

Leadership & Management:

15+ years in executive leadership roles in managing marketing, sales, & business development

Lead by example and inspiration to generate more leaders who take pride of ownership to heart - managed up to 24 team members

Managed up to $50 million budgets as well as business unit P&L

Corporate Experiences:

Corporate Sizes - Enterprise / Global Corporations (4), SMBs (2), Start-ups (4)

Industries - Medical Devices / Healthcare, Telecommunications, Financial, SaaS, Information Technology (Hardware/Software)

B2B Vertical Markets - Healthcare / Biotechnology / Pharma, Telco / Carriers, Manufacturing, Retail, Education (K-12 & Higher Ed.), Government (Federal, State, Local, Department of Defense), Utilities, Transportation, and more.

B2C Marketing - High-Tech Electronics, Financial Products & Services

Regulatory Compliance Experience - FDA, FCC, FAA, SEC & ISO (9001, 13485, 14001)

Sales & Marketing Tech-Stack Experience:

CMS – Umbraco, WordPress, Drupal

Analytics – Tableau, Google Analytics, Power BI

Social Media – LinkedIn, YouTube, Twitter, Facebook

Marketing Automation – Marketo, Eloqua, Zoho, Click Dimensions

CRM – SalesForce, MS Dynamics, Zoho, Hubspot

ERP – SAP, Oracle, NetSuite,MS Dynamics

And others such as SEMrush, Agile, SharePoint, etc.

Core Competencies

Corporate Management

Financial Management

Personnel Management

Cross-Functional Project Management

Sales & Business Development Management

Corporate Strategies

Sales & Marketing Strategies

Go-To-Market Strategies

Communications Strategies

Industry/Market Analysis

Brand Marketing

Demand Generation

Product Marketing

Digital Marketing

Traditional Marketing

Account Based Marketing

Digital & Social Media Marketing

Channel & Vertical Marketing

Trade Shows/Event/Field Marketing

Advertising, Public Relations & Corporate Communications

Professional Advanced Medical Device Technologies Newport Beach, CA

Experiences VP, Marketing (Reporting to the CEO) Nov. 2019- Present

Advanced Medical Device Technologies, Inc. designs and produces proprietary medical products that are focused on improving patient safety, reducing costs, and enhancing patient outcome. The Company’s innovative products are designed to be energy efficient, disruptive, compact, and cost-effective while delivering the highest quality and proven reliability.

Developed both long-term strategic and short-term operational plans and frameworks designed to measure, build and systemically advance the value of marketing investments, preparing and monitoring marketing expense budgets, and maintaining expenses at or below approved levels

Developed and implemented world class healthcare marketing including segmentation and targeting, value propositions, marketing communications planning, and multi-channel campaigns across all business areas

Analysis and reporting of primary and secondary market research and competitive analysis. Proactively highlighted emerging competitive threats and established mechanisms to capture real-time field and customer insights, and simple feedback mechanisms to proactively improve our competitive positioning

Maintained oversight of advertising and promotion compliance and harmonization of content to ensure compliance with governing bodies and healthcare industry standards

Ensure digital marketing content aligns with our brands identity and message, and assist with marketing campaigns as needed

Established the organizational design of the marketing and sales processes

Responsible for forecasting, planning, and budgeting processes ensuring they are appropriately integrated with other planning processes within the company

Defined future product requirements that will drive adoption and sustainable competitive advantage

Created brand and product positioning strategy

Optimized pricing and business model options to meet the market demands

Determined distribution strategy and attract partners to optimize market penetration and net margin

Established key performance indicators for the business

Quest International Inc. Irvine, CA

Director, Sales & Marketing (Reporting to the CEO) Nov. 2015 – June 2019

Quest International is a services organization with three distinct business units catering to different client targets. OEM services – medical device operations outsourcing; Technology Solutions – hospitals and medical center medical devices procurement and product life-cycle extension services, IT Managed services focused in cyber-security, IT hardware management, disaster recovery & business continuity, remote management and help desk services to any business with IT needs. With several hundred clients across different business units, customized sales and marketing strategies needed to be in place to increase revenue and market-share.

Created corporate strategy & road map coupled with a sound sales & marketing plans and initiatives to redefine the company including a complete re-branding, corporate involvement in the industry and growth strategies to achieve 25% year over year growth. I managed a team of 8 professionals.

Developed marketing communications and brand strategy from ground-up to include press releases, out-bound messaging strategy, executive positioning in the industry as well as corporate media, social media generation, and management of external public relations agencies https://www.questinc.com/company/news

Developed and implemented client success and satisfaction program to ensure sound customer relationship by creating an internal cadence to troubleshoot any issues while maintaining and exceeding service delivery operations with KPI analytics

Introduced and maintained internal communications including all-hands meetings to convey and disseminate executive directives as well as sales and marketing updates and positive corporate culture building messaging

Increased brand awareness through re-branding strategy: New logo, messaging, website, content, and facility re-construction efforts

Effectively managed sales team while developing a better sales process and tools needed to achieve sales objectives

Provided strategies and execution for a comprehensive digital marketing for three strategic business units with focused targets to achieve revenue opportunities including leveraging ABM methodology

Developed expansion strategies to onboard new services to provide a more comprehensive solutions

Defined internal requirements and processes to upgrade all process tools: CRM, ERP, etc. while managing inside and outside sales teams

Provided effective sales tools such as presentations, multimedia, collateral, social media & digital campaigns

NexvisionIX Inc. Irvine, CA

Marketing & Business Development Executive (Reporting to the CEO) Jan. 2014 – Nov. 2015

NexvisionIX is a SaaS company with a predictive analytic software platform largely for retails.

Developed comprehensive corporate marketing strategies to penetrate retail organizations with

NexvisionIX’s predictive analytics platform. By identifying vertical markets and viable sales channels,

business development efforts were effective in getting trials and in increasing overall revenue.

Developed new sales channel through other partnerships such as POS and security systems

Created and implemented new messaging and brand with new collateral

Through strategic efforts, trials began in various grocery businesses

Integrated new technology mediums to add value to existing product offering

SaaS business development into new industry segments

Established various pricing model for the predictive analytics SaaS platform

Acquired competitive analysis to properly establish market position

Formulated lead nurturing process and sales qualifying methodology

Powerwave Technologies Inc. Santa Ana, CA

Sr. Director, Marketing (Reporting to the CEO) May 2005 – April 2013

Powerwave Technologies was a global wireless infrastructure company providing solutions to premier

service providers such as AT&T, Sprint, Verizon, Vodafone, Etisalat and many more throughout the world. Powerwave was a billion dollar company that represented Orange County for decades.

As head of global marketing, customized strategy and tactical programs for each region was developed and executed. Oversaw all branches of marketing including, marketing communications,

product marketing, digital marketing, field marketing, vertical & channel marketing and operations.

Developed all inbound and outbound communications including: press releases, social media strategies, developing an editorial calendar, industry speaking and exposures, analyst tours, investor relations management and internal communications

With sound demand generation strategies and effective sales tools, marketing assisted in increasing overall revenue from $400 million to $850 million in 3 years to become one of the most prominent companies in Orange County

Implemented a comprehensive CRM system that included Salesforce.com in conjunction with Eloqua/Marketo on the front-end to tie back to back-end Oracle system to help facilitate sales funnel from lead to sales orders fulfillment

Developed comprehensive marketing analytics program with data from industry market reports, analyst reports, SEO & SEM results, and from corporate CRM system to make viable and predictive measures for product marketing and go-to-market strategy

Increased response rates from demand generation activities from traditional 3% to an average of 10% with more focused and targeted campaigns while maximizing impression rates at key areas for branding

Produced strategic marketing plans to promote Powerwave’s product suite to its respective vertical markets including: Carrier, OEM, Government, Enterprise (transportation, healthcare, hospitality, higher education, etc.) sectors

Generated and analyzed key metrics from competitive and market analysis from market research to create baseline to measure sales and marketing effectiveness

As the corporate evangelist, I performed both public speaking roles as well as the person to field editors and industry analyst interviews

Ixia Communications Calabasas, CA

Marketing Manager June 2000 – April 2004

Ixia Communications is one of the industry leaders for wired and wireless test equipment along with Agilent and Spirent. Ixia was at a start-upstage during those years. Having to wear multiple hats to facilitate marketing on a shoe-string budget, it gave me a sound mid-management experience.

Directed and managed various demand generating marketing programs including domestic and international trade shows, seminars, user conferences, direct mail campaigns, and e-marketing with e-Newsletters and other web based call to action activities while managing public relations specialist, web-master and marketing communications specialist. https://web.archive.org/web/200***********/http://www.ixiacom.com/

Initiated and managed Ixia’s relationship with various commercial and government Test Labs and various publications to increase the company’s credibility

Achieved best of show at Interop trade show in 2002 & 2003

Created a profit center through channel partnerships

Achieved Tolly Certified status which is a notable industry recognition

Alcatel Calabasas, CA

Tradeshow Events Manager Sept. 1995 – June 2000

Alcatel was one of the industry giants in the telecom industry during the 90’sand 2000’s. Prior to merging with Lucent and subsequently acquired by Nokia, Alcatel at that time had 150,000 employees with a wide portfolio of products. https://web.archive.org/web/200***********/http://www.ind.alcatel.com/events/index.html

Managed all North America Trade Shows by leading technical and logistical matters for various divisions within Alcatel. Organized and managed multi-million dollar budgets, multimedia presentations, theater productions, graphics/poster representations, demos, staffing, shipping, warehousing, hot-staging, promotional items, hospitality events, housing, internal web-pages, sponsorships, etc. for all trade shows.

Successfully executed Alcatel’s brand objective of entering North American market via Supercom and Interop tradeshows

I was awarded for exceptional performance during Alcatel’s sales meeting in 1999

Helped facilitate Geneva Telecom with a budget of $12 million

Education Claremont McKenna College – BA, Economics

California Lutheran University –BA, Philosophy

Travel Willing to travel as needed. Valid passport with Global Entry & Real ID

LinkedIn https://www.linkedin.com/in/john-lee-78a5311/

Mobile Exhibit Tour for Domestic Lead Generation

Domestic & International Tradeshows, C-Level Though Leadership

Internal Communications, Sales Meetings, Corporate Demo Room Build Up

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