Marketing, Project Manager, Business Development

Lisa Plotkin

917-***-**** / Email: ************@*****.***

EXPERIENCE

Talk Carpet New York, NY

Project Manager February 2020-August 2022

● Coordinated and managed the efforts of clients, national sales representatives, HQ team and external companies.

● Analyzed customers’ design requirements and provide product recommendations that meet their criteria and target budget.

● Liaised with internal partners, sales representatives as well as interior designers and clients to create concept proposals or accommodate specific design requests for our Atelier and standard projects.

● Acquired CAD, moodboards and related documentation to develop design plans and timelines to successfully meet each client’s individual requirements and on-going customer support.

● Facilitated strong cross-departmental collaboration and productive communication between key stakeholders across the Company when defining scope, deliverables, timelines and overall management.

● Worked on projects in the Chicago market including the successful development and sales of goods of 450K in 2021. In-house Sales Specialist August 2018 - February 2020

● Worked closely with national sales team to ensure our promotion was consistent with national marketing strategy while tailored to each regional market leading to a 25% increase in sales.

● Worked with national designers to develop designs for commercial projects.

● Handled logistics of large project carpet deliveries. Marketing & Brand Manager November 2017 – August 2018

● Created new company brand including name and logo creation, as well as defining company's mission statement.

● Responsible for creating both content and design for company's website. This included web site creation, coordination of photoshoots, writing all copy (including blog posts) and overall brand management for website.

● Conceptualized and created new marketing materials including logo and name of new product line.

● Oversaw brand management and brand guidelines throughout the United States. Hayden Kings Beauty New York, NY

Marketing Director September 2011 – present

● Drive sales and client procurement through strategic promotional partnerships, referral programs and social media activity.

● Plan, implement and follow-up on new business and cross-marketing initiatives.

● Create and maintain a complete salon experience for the guest at all times, putting guest satisfaction above all else.

● Assist all guests with amazing customer service, including all guests’ questions and concerns professionally.

● Create and update content of all marketing and branding materials including website, social media pages and brochures. BOLON New York, NY

Marketing Associate April 2014 – January 2015

● Oversaw brand management including creation of strategic and integrated marketing and communication initiatives, implementation of initiatives across all channels (including print and digital advertising, comprehensive digital marketing campaign, social media platforms, placement on partner websites, email distribution, industry sponsorships and tradeshows), which helped to increase sales 40% in 2014.

● Worked closely with national sales team to ensure our promotion was consistent with national marketing strategy while tailored to each regional market leading to a 35% increase in high-level designer meetings.

● Oversaw public relations efforts including editorial pitches, tradeshow award opportunities and editorial interviews and acted as brand ambassador at industry-specific public events

● Created and updated all print marketing materials, advertisements and special events promotional materials American Laser Skincare New York, NY

Clinic Manager (05/12 – 08/12) December 2011 – August 2012 Assistant Manager (12/11 – 04/12)

● Drove sales through client consultations, strategic partnerships with complementary businesses and outbound marketing initiatives at the grassroots level.

● Supervised all clinic operations.

● Coached and developed staff of seven medical estheticians. Herrick, Feinstein LLP New York, NY

Litigation Business Development Specialist November 2009 – January 2011

● Identified business development target areas for 30 partners and 30 associates. 2 Lisa Plotkin

● Conducted market research to identify issues impacting the business and recommended opportunities.

● Drove outreach efforts, including preparing client education alerts, marketing materials and educational presentations which increased website traffic by 15%.

● Prepared and implemented business plans, financial summaries and current research.

● Manage client-facing events, ensuring high-quality attendees and hot-topic content.

● Coached and developed junior staffers and oversaw public relations specialist.

● Lead practice group marketing meetings to drive internal cross selling. Deutsche Bank Group, RREEF Alternative Investments New York, NY Marketing Associate, Global Marketing & Client Relations January 2006 – January 2009

● Managed three separate $2 million+ global brand development and expansion campaigns, working with outside agencies and creative vendors to create and implement campaigns. Maintained brand management across the global platform.

● Contributed to the strategic thinking and providing support on global pitch, presentation and proposal development for real estate funds (core, value-added, and opportunistic), infrastructure funds and private equity funds.

● Oversaw the implementation of global institutional marketing and product specific marketing and business plans. Created content and oversaw the production and distribution of institutional marketing materials, including advertisements, company profiles and white papers for inclusion in trade publications and industry conference brochures and responses to RFPs.

● Product Development: competitor analysis; provided product expertise to Client Relations team. Broadened business throughout the initial marketing and ongoing client service periods.

● Partnered with Global CEO & COO to create high-level presentations for large audiences (over 300) and potential strategic business partners.

● Worked directly with sales and investment professionals to support marketing initiatives, which procured fund investments from institutional investors ($10-$100 million commitments per investor).

● Served as a liaison with the marketing resources teams in Europe, MENA and Asia.

● Created, prepared and implemented marketing events including, but not limited to, conferences, seminars, trade shows and special events.

Proskauer Rose LLP New York, NY

Corporate Marketing Assistant, Business Development Department September 2004 – December 2005

● Established the firm’s image, public perception, marketing materials, client communications and general business development.

● Assisted with implementation of business plans, prepared financial summaries and administered research.

● Organized client-related events and performed ongoing market research of industry organizations and trends.

● Reported to department and practice group heads on client procurement.

● Coordinated special events and industry-specific seminars.

● Created a dynamic budget sheet that provided real time tracking of all expenses to ensure optimal resource allocation.

● Created theme and award-winning invitation for anniversary party for the firm’s Boston office.

● Prepared customized pitch books, proposals and promotional materials for client procurement.

● Prepared responses to requests for proposals (RFP’s).

● Updated & coordinated production and distribution of client alerts, newsletters and other communications. Estée Lauder Companies New York, NY

Coordinator, Marketing Development, Aramis & Designer Fragrances February 2003 – July 2004

● Assisted with marketing initiatives to all non-department stores (i.e. Military Public Exchanges and Fashion Stores).

● Created promotional merchandising bulletins and organized ad materials for brochures. NYU Stern School of Business New York, NY

MBA classes: 2007 – 2009

Managing Organizations, Marketing, Strategy, Financial Accounting, Statistics for Managers, Firms and Markets, Negotiations and Conflict Resolutions

University of Chicago Chicago, IL

B.A. Sociology, With Honors March 2003

Thesis: “Uses of Female Identity in 20th Century Cosmetic Advertising” ADVANCED COMPUTER SKILLS:

Office/Creative/Design: Microsoft Office, Adobe Creative Suite (InDesign, PhotoShop, Illustrator), QuarkXPress, Autocad Customer Relations Management (CRM): Pipedrive, Mind Body Online, Millennium, Booker, SalonIris, MailChip Project Management: Basecamp, Sharepoint, Pipedrive

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