Social Media Secretary

Corine B. Walworth

*** *. ********* ***. #* Pasadena, CA 626-***-**** *********@*****.*** ************@*****.***

Experience

Publicity Manager, Communications, Disney + Dec 2019 - Present

Walt Disney Direct to Consumer & International Burbank, CA

Lead communications for all local Latin America and APAC Star/Star+ productions on Disney+ including Star Originals Santa Evita, Snowdrop, Rookie Cops and Los Montaner, as well as ABC productions and films such as Pixar’s Soul, 22 vs. Earth and Cruella

Lead domestic publicity strategy for The Orville

Manage agencies that help Disney+ with niche communication strategies

Work with production offices, executive producers, talent agents/managers and personal publicists to execute and create publicity assets and materials

Strategize with publicity counterparts on publicity campaigns

Manage budgets for all local initiatives, such as virtual press junkets, SMT’s, Hollywood Foreign Press Association press conferences and photo shoots, photographers and episodic photography

Read scripts or work with productions to secure episodic coverage for Disney+ domestic titles

Manage territory marketing/publicity and photography requests for Disney+ Star that help facilitate series launches and/or help support their existing licensed programs

Manage marketing and photography digital assets and materials

Create and manage talent appearance, schedules for press junkets, EPK and promo shoots, photo shoots, television/radio/print/online interviews, talent tours and international festivals plan special events such as press junkets, set visits, Comic Cons and any other specialty shoots

Maintain publicity calendars for life of series, docuseries and film’s during first year of launch

Maintain relationships with domestic and international media

Negotiate rates and hiring for talent h/m artists and styling for appearances, photographers and venues

Manage digital assets that appear on Disney+ media press site

Work closely with various other lines of business and counterparts to integrate Disney + and global needs

Manager, International Publicity May 2012 - Dec 2018

Disney Media Distribution Burbank, CA

Manage and lead publicity for several high-profile ABC Studios series for Disney Media Distribution

Generate and pitch broadcaster ideas for international press

Liaison with productions, talent agents, managers, and personal publicists to help facilitate and create publicity assets and materials

Strategize with regional offices on publicity campaigns

Project manage, supervise, and maintain budgets for several special events

Manage all territory marketing and publicity requests that help facilitate series launches and/or help support their existing licensed programs

Manage all talent activities and appearances including press junkets, television, radio, print and online interviews between foreign journalists and actors either in person, on the set or over the phone or travel to international markets

Managed all local facets of TVNZ’s branding campaign for the series Revenge

Managed talent for Sony AXN’s branding campaign for the series How to Get Away with Murder

Create weekly status reports to highlight PR Campaigns

Maintain publicity calendars for life of television series during first year of launch

Maintain relationships with international and domestic media w/big focus on The Hollywood Foreign Press

Manage, supervise, and negotiate vendors for Photo Shoots, Set Interviews, EPK's and Promos.

Negotiate rates for talent h/m artists and styling for appearances

Oversee television/film festivals grid that enables our department and regions to keep track of potential participation and to help pitch potential submissions/invites for our series and talent

Work closely with various other lines of business and counterparts to integrate global needs

Manage international secondments and interns to help with projects I lead

Ability to translate language and cultural nuances

Director Global PR and Talent Relations/Manager, Global PR Jul 2008 - May 2012

Fox International Channels/FLAC Los Angeles, CA

Lead Publicity Executive between FIC/FLAC's 29 international regions and the US TV Industry

Managed Global PR team and initiatives; including one direct report shared with the VP of Marketing

Lead all global co-production publicity, special events, talent relations, promotions, corporate publicity and photography

Managed budgets for global priority campaigns including international photo shoots and gallery shoots

Launched and generated global PR campaigns for co-productions and global priority

acquisitions, as well as, communicated campaigns to international regions and distribution partners

Developed and created AV materials for all co-productions and some acquisitions shows

including: EPK material, corporate tributes and material for social media

Supplied PR and marketing assets to regions for distribution that included PR toolkits, on-air and print materials, photography, key art and transcripts

Developed and manage relationships with major distributors, studios, agencies, networks and press

Oversaw all logistics (budgets, location scouting, travel, event planning and production) for FIC's global PR and special event initiatives for several sales markets and events that included: press/client-based US trips, MIPCOM, MIPTV, Comic Con San Diego, Comic Con Paris, screenings, series launch events, Film Festivals, NY Upfront, press junkets and photo shoots (both US domestic and international)

Worked with clients/vendors on and off site

Worked closely with show executives, talent, and FIC executives to secure editorial coverage sent by our regional PR heads

Kept a calendar of global marketing/publicity initiatives

Helped with social media PR campaigns and upkeep of our websites

Worked closely with FIC Global Finance team in order to track global PR initiatives spending

Proactively fulfilled and negotiated opportunities for international promotional tours and marketing initiatives with talent

Organized studio sets visits, international press/marketing tours, red carpet events, interviews and special event appearances

Managed and conducted talent interviews for studio international junkets and special shoots

Managed all logistics and worked closely with regions and legal on all global competitions, which also included prizes

Wrote and distributed press materials for FIC produced shows including series press release for acquisitions, studio pickups and ratings on occasion

Created FIC global marketing/PR synergy initiatives. Examples of successful global initiatives were Glee Concert VIP Trips, Glee Marketing/Press Tour Campaign in Spain, The Walking Dead Spanish launch, and Touch global media campaign (Kiefer Global Tour)

Jr. Publicist/Coordinator Mar 2006 - Jul 2008

CBS Television Network Los Angeles, CA

Contributed daily to the Media Relations reality team

Assisted in orchestrating PR launch campaigns for a variety of reality shows. Including: Survivor, Amazing Race, Pirates, Rock Star, Kid Nation, Greatest American Dog and The Grammys

Traveled with press and organized logistics for national and international press junkets and budgets on

CBS reality shows

Wrote storylines for shows and bios for reality contestants including Survivor, Kid Nation and Amazing

Race

Pitched and corresponded with media daily

Assisted with reality talent radio tours and facilitated TV satellite interviews with CBS affiliates and radio tour across the US

Helped organize press and red-carpet events for CBS reality shows, CBS Upfront and TCA and helped with talent travel, talent itineraries and talent coordination

Department Administrator Nov 2004 - Mar 2006

UPN Television Network Los Angeles, CA

Provided support to SVP of Media Relations and Media Relations staff.

Assisted with organization, coordination and talent travel for junkets, UPN Upfront and Press Tours

Press Secretary Dec 2001 - Sept 2002

U.S. House of Representatives Washington, DC

Spokesperson for U.S. Congressional representative and the 18-member Congressional Hispanic Caucus of 2001

Lead daily press operation including legislation pitching, writing press releases and press conferences organization

Education

Bachelor of Arts: Broadcast Journalism and Mass Communications / 1994-1998

New Mexico State University Las Cruces, NM

Broadcast Journalism and Mass Communications

Graduate: Communications Course / 2000

The University of Texas El Paso El Paso, TX

Communications Course

Digital Photography Online

Cornell University

Certificate ID: AAPC01

Skills & Abilities

Knowledge of Google Suite and Sheets Self-motivated

Exceptional telephone etiquette Social Media Proficient

Microsoft Outlook, Word and Excel Team leadership

Extremely organized SAP and Concur knowledge

Effective workflow management Effective problem solver

Strong verbal communication Project management

Photoshop Lightroom

Languages

Bilingual: Fluent in Spanish and currently learning French

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