De Verges B. Jones

adsx3u@r.postjobfree.com Cellular 949-***-****

www.linkedin.com/in/devergesjones Irvine, California 92612 CHIEF MARKETING OFFICER / VICE PRESIDENT OF MARKETING Brand champion marketing leader having a blend of Fortune 500 and small/start-up experience. Expert in capturing the interest of consumers and then leveraging that user experience into long term share gains and sustainable profitability. Experience exhibited in both domestic and international markets. Additionally, I have significant general management skills including P&L management, channel optimization, infrastructure planning, diversity and manufacturing planning.

PROFESSIONAL STRENGTHS

• Integrated marketing strategy

• Optimization of conversion funnels

• Unification of the customer experience

• Cross functional team leadership

• Social responsibility

• Social/Digital Media

• Product management expertise

• Content optimization

• Synergize e-commerce with traditional

distribution

EXPERIENCE

Wil Power Integrated Marketing – Bellflower, California 2018 - current Ad Agency

Head of MARKETING AND STRATEGY reporting to CEO

Directed e-commerce start-up related to securing brands for promotion, social media advertising and merchandising. The focus is targeting multi-cultural salons and barber shops nationally. Developed impactful presentations for major film companies, record labels and CPG brands. Leveraging social media with strong micro influencer local marketing effort. Health 2 Humanity – Newport Beach, California 2015 - 2017 Director/VP Marketing Strategy Reporting to CEO

Led operations for an e-commerce start-up premium soap product that had a strong social responsibility brand framework. Increased product portfolio with shampoo and conditioner varieties. Improved SEO in conjunction to better persona targeting.

Total Synch – Irvine, California. 2010 - 2014

CMO reporting to CEO.

Led strategy and incubation efforts for this advanced lip synch digital animation technology startup that competes in a 120B growing industry. Developed pitch decks and created three-tiered channel strategy to address production company needs for SaaS system as well as OEM and cloud-based DTC offerings. Secured meeting with investors and funding sources.

Pentel of America – Ontario, California 2007-2009

Sr. Director of Marketing

Reporting to COO.

Directed a five-person marketing organization for this Japanese writing instruments company resulting in 8% sales increase. Launched a range of eco-friendly products (using 55% recycled plastic) under the Recycology brand name and made presentations to office superstores (Staples, Office Max, Office Depot). Developed a compelling youth focused online sweepstakes and marketed this program to over 30 of the nation’s biggest universities generating 25% increase in click tru’s. Maximized appeal to women by sponsoring a fully integrated Breast Cancer Awareness program. WESSCO INTERNATIONAL, Los Angeles, CA. 2006-2007

Wessco International is a hospitality products company. VICE PRESIDENT/DIRECTOR Sales and Marketing

Reporting to CEO, responsible for marketing and sales as following.

• Developed cohesive brand positioning that resulted in better direct-to-consumer alignment and product market fit.

• Implemented for the first time a CRM system (Salesforce.com) to: 1) improve account profitability 2) create a national data base and 3) identify cross-selling opportunities. DE VERGES B. JONES 949-***-**** PAGE 2

MUSE COMMUNICATIONS, Los Angeles, CA. 2003-2006

Muse Communications is a full service multi-cultural advertising agency. CHIEF MARKETING OFFICER/Management Supervisor

Reporting to CEO, responsibilities include account management and new business development as follows.

• Developed the first strategic marketing plan for MGM and New York-New York resorts/casinos that addressed a potential 11% opportunity to increase total gaming revenue by attracting diverse consumers.

• Launched the first national Wells Fargo advertising plan for mortgage, checking and credit products which increased Wells Fargo Bank awareness in African American community and support financial literacy.

• Revamped Honda Civic® consumer positioning to capture burgeoning multi-cultural urban male youth segment with 40% media spending shifts into digital communication. EBILITY.COM INC., Los Angeles, CA. 2001-2003

Start-up vertical B2C web portal for people with disabilities. CHIEF MARKETING OFFICER

Reported to COO, responsible for strategy formulation.

• Directed brand positioning, content management, improved transactions, SEO/SEM, event marketing and strategic alliances for a vertical B2C Internet start-up focused on building an online community among people with disabilities.

• Developed consumer focused on-line and off-line advertising and promotion programs that led to site leadership based on 34% increase in unique visitor traffic while increasing affiliate revenue by 45%. EMPOWER MEDIA MARKETING, El Segundo, CA. 1998 - 2001 Empower Media marketing is a diversified media buying and planning company. VICE PRESIDENT SALES AND MARKETING

Reported to CEO

• Managed the creation and staff development for the Western Division (LA) sales office (12 managers) for this multi- million-dollar media buying and planning company headquartered in Cincinnati.

• Revitalized media-delivered radio promotions, leveraging local DJ’s for Long John Silver, La Costa Resort, Hollywood Video, and Autobytel clients that led to 14% traffic increases for dealers. KAL KAN FOODS (DIVISION OF MARS INC), Vernon, CA. 1990-1998 Kal Kan is part of the 37 billion global candy, pet food and main meal food enterprise. PAN AMERICAN DIRECTOR OF MARKETING

Reporting to CEO/CMO

• Led Pedigree® and Whiskas® brand management team (9 team members), consisting of the heads of all functional departments and agencies for pet care brands throughout the Americas.

• Tripled Pedigree U.S. retail bricks and mortar all-channel focus) sales in five years to $1.2 billion.

• Secured #1 brand share in U.S. over perennial market leader Ralston Purina Dog Chow® while increasing total brand profits by 6%.

• Increased media spending over 30% (network, cable, print and spot TV) to support growth of new products while protecting base business. Also, developed the first pet food infomercial which generated a 25% conversion among competitive puppy owners.

• Returned dry dog food to profitability after several decades of poor margins through value-added premium priced functional end-benefits strategy resulting in a 12pts profit improvement.

• Gained strategic insights into consumer behavior through major segmentation research study which revealed both positioning voids and psychographic advertising opportunities. PHILIPS LIGHTING COMPANY, Somerset, NJ. 1988 - 1990 Philips Lighting is the $3 billion lighting division of the $48 billion Philips NV Corporation. DIRECTOR OF MARKETING SERVICES

Reported to CMO/President

DE VERGES B. JONES 949-***-**** PAGE 3

• Identified and created an innovation/acquisition strategy to launch new energy conservation products including Philips Earth Light, Softone Pastel and Halogena® products. These products solidified the company’s leading- edge positioning versus GE and gained a collective 5.6% share in mass and hardware channel.

• Increase sales by 28% with Philips sponsorship with the first NBA Dream Team. Leveraged sponsorship with print advertising campaign, along with omni channel promotions dealer loader program (i.e., grocery, drug channel, mass and distributor (Grainger) channels.

• I extended the Clio award winning “It’s Time to Change Your Bulb” that transformed lighting from functional benefits to emotional end benefits.

• Fostered collaboration between IT, Sales and Marketing departments that led to dramatic improvements in forecasting.

PREVIOUS MARKETING EXPERIENCE

Kraft General Foods, Bristol-Myers Squibb, and PepsiCo EDUCATION

MBA, Cornell University Johnson School of Management, Ithaca, NY. BA, Morehouse College, Atlanta, Ga.

Columbia University, New York, NY. International Business and Urban Economics AFFILIATIONS & RECOGNITION

• Won Clio, Effie, and CEBA awards for advertising excellence at Philips, Burger King, Kodak, Pepsi, and Mars, Inc.

• Featured in Event Marketing, Ad Age, Ad Week, Promo Magazine publication for achievement in youth internet and event marketing.

• Recipient of the 2013 Wilbur Parker Distinguished Alumni Award from Cornell University Johnson Graduate School of Management.

• Member of the Cornell University Johnson School of Management Marketing Executive Mentors.

• Association of National Advertisers Certificate of Accomplishment

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