Content Creator, Writer and Strategist

Lee Chazen

*******@*****.*** Sacramento, California • 916-***-****

AREAS OF EXPERTISE

● Writing and editing, i.e. website content

writing, narrative writing, “story branding,”

etc.

● Research

● Education-based content, i.e. explainer

videos, course designs, curriculum, activity

guides, etc.

● SEO Content

● Content designed for interaction and

engagement, i.e. gamification, level-based,

token economies, etc.

● Building a digital audience, i.e. community

building

● Infographics, graphics and creative ways of

simplifying complex content

● Humanizing complex information, i.e.

making it more accessible, usable and

transparent

● Creating content feedback loops such that

data and analytics are used to continuously

improve website, social media and other

content

● Content organizing, i.e. architecture,

matrices, content management systems,

style guides, etc.

● Social Media Marketing

● Creating a common language of

understanding between different types of

people, i.e. engineers, sales, management,

end users, academics, etc.

● Podcast and YouTube video production

EDUCATION

● M.A. Education - California State University, Sacramento, Concentration in Curriculum and Instruction. (2004)

● Teaching Certification in Secondary Social Science - University of Nevada, Reno.

● B.A. Political Science, Colorado State University, Fort Collins. PROFESSIONAL EXPERIENCE

Founder, Content Strategist, Project Coordinator - GliderCell (ca. 11/2016 - present)

● Made up of knowledge workers from different parts of the world, GliderCell has been helping clients with content writing, research, infographics, narratives and strategies since 2016.

● GliderCell has successfully completed contract work for The Center for Evolutionary Leadership, Treasury Curve, The Enlightened Worldview Project, StarPointe Consulting, Academy Learning Center, MRO Supply Company, VoteMatrix, Umergence and The Creative Learning Corporation (see major work examples below)

Content Strategist, Treasury Curve: My role is to produce, manage, organize and simplify all company content, e.g. create relevant, engaging content to promote the service. Integrate multiple apps in order to continuously stream top rated news and information over social media channels to potential clients. 2016 - present

Client Treasury Curve Drove a 45% increase in page views and a 52% increase in unique LinkedIn visitors with a comprehensive content and social media strategy.

*Manuscript Editor, Evolutionary Leadership for a Sustainable World: Designing and Directing a Great Transformation Toward a Just, Sustainable and Flourishing Civilization, by Manuel Manga. In this current role, I am assisting Manuel with the writing and editing of his manuscript, being mindful of style, clarity, substance, impact, clarity, structure and narrative. 2021

*Gamification Consultant, MRO Supply Co. Devised an employee training program based on token economy and game-based working environment; developed a company wiki for employees to create their own database of solutions for customers. 2018

*Content Strategist, VoteMatrix, a voter information platform used to track political events and provide personalized ratings of politicians and pieces of legislation. My role was to simplify / clarify the VoteMatrix narrative to align with the “civic tech movement.”Developed new content and graphics for all social media platforms; created a content guide / infographic that showed how VoteMatrix would fix four current problems in our democracy. 2018

*Content Writer and Strategist, Umergence Umergence is a crowdfunding and crowdsourcing platform - accelerating ideas, investments, services and jobs using crowdsourcing technology; Produced content and press release; designed a

“content matrix” and social media strategy for the rollout of the new platform. 2017

*Advisor, Educational Content Developer, Creative Learning Corporation - produced a product called “The Amazing Team Building Activity Grid which used knowledge of educational theory and pedagogy to help students and professionals acquire personal and team-building skills using LEGO bricks. 2016

● For a larger portfolio of work, please see: https://glidercell.com/content-creation-portfolio Content Strategist, SmartEdPad / SmartEdTech: (2/2014 - 8/2015)

● Promoted the SmartEdPad for client SmartEdTech, designing and launching targeted social media campaigns across multiple channels, creating video scripts for product introduction videos. Wrote search engine optimized (SEO) content for website, earning a page one / number one ranking from Google using the organization’s key terms.

● Developed common language and narrative for our product so that engineers, leadership and sales were all on the “same page;” produced social media campaign across all company channels; worked with colleagues as a member of the grant-writing team; collaborated with videographer to develop explainer video for the SmartEdPad. Related Contract Work

Accredited Reviewer, K12 TechReview.com, Remote Position (Spring, 2013)

● Connected educators and students with educational SaaS and other education technology as an accredited reviewer for K12 TechReview.com, highlighting features and benefits, educational value, security, and privacy. Sample

For a narrative explanation of my work in content strategy, please see: https://rightbrainworld.blogspot.com/2022/07/faq-about-my-work-in-content-strategy.htm Work Samples and Portfolio

https://glidercell.com/content-creation-portfolio

https://www.linkedin.com/in/chazen/

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