Contact

Dubai

+346******** (Mobile)

adsw20@r.postjobfree.com

www.linkedin.com/in/franktornatore

(LinkedIn)

Top Skills

Digital Marketing

Global Marketing

New Business Development

Languages

English (Native or Bilingual)

Spanish (Native or Bilingual)

Italian (Native or Bilingual)

Frank Tornatore

Blockchain Marketing, I-Gaming Marketing Specialist, Network builder globaly-Digital transformation advisor & growth consultant; leading Go-To-Market strategy & execution

Dubai, Dubai, United Arab Emirates

Summary

A specialist in Innovation for Blockchain and I-gamming companies worldwide, NFT, Metaverse, metahumans, Blockchain, crypto ventures, crypto exchanges.

Blockchain Network Builder, relationship with exchange owners, events organizers related to blockchain all over the world. Work as Marketing Head of seven ICOs all over the world, raising capital in Dubai, China, India, Singapore, Brasil, Mexico, Malta, defi, and exchanges.

Manage the online acquisition activities inc. SEO, Affiliates, and Media Marketing teams of 3 people to up to 47 marketing professionals around the world promoting Casino projects for the i-gaming sector in Europe, China, Japan, Singapore, India, Malta, USA, Latin America, and others.

As a marketer, Digital transformation advisor & growth consultant; leading Go-To-Market strategy & execution,I value and recognize the importance of Innovation totally oriented to customers and Affiliates, building brands, formulating value propositions, Airdrop programs, effectively managing multiple acquisition channels, Onboarding and management of affiliate and media partners, with full P&L responsibility for the affiliate program, organic and paid search traffic

Speaker in the affiliate circuit all over Europe.Experience in affiliate management within iGaming (Sports)

An established affiliate network in the iGaming industry Strong experience controlling the acquisition budget by managing it as necessary across the year.

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Initiating and introducing new and diverse acquisition channels and testing new solutions.

Constantly looking for opportunities to provide good quality traffic. Ongoing analysis of conversion rates and further optimization of campaigns to drive ROI.

Experience as both an operator and as an affiliate is a plus Strong negotiation, analytical, and implementation skills High comfort with data analysis and using data to make informed decisions

Knowledge of affiliate and direct marketing best practices Strong analytics and Excel skills

Professional communication skills for phone, emails, and chats with affiliates

Great communicator

Methodical, numbers-driven, and well organized

Open and responsive problem-solving skills

Be proactive and motivate others when necessary

Fluent in English. Knowledge in other languages English, Italian, Spanish

Positive and enthusiastic can-do approach

A team player can work independently but likes to work with a team Experience

www.cryptoventures.co.uk

Chief Marketing Officer -CEO

October 2017 - Present (5 years)

Sliema, Malta

Online Marketing Director, ICOs and STOs all over the world, Blockchain network builder, Partner relation builder, crypto ventures development accelerator, Metaverse specialist. A global team of multicultural experts on the acquisition of investors for blockchain projects. Specialist in Crypto exchanges Bringing Disruptive innovation to the world

WM International

Consultant. to the CEO

March 2022 - May 2022 (3 months)

Dubai, United Arab Emirates

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Business growth from idea to dynamic growth and outstanding performance. Looking for interesting out of the box mindset people in IT, digital marketing, traffic acquisition, etc.

Leveraging work from the wider MENA and EMEA team

Create and drive marketing strategy and implementation Work closely with the Regional Sales leaders to establish quarterly plans, objectives, and targets – developing and delivering integrated demand generation plans

Work with the Corporate marketers to ensure the global programs, customer newsletter and high-profile events can be localized and integrated into EMEA activities

Coordinate with key stakeholders to develop digital marketing campaigns that support key moments, including product deep dives, local events, and other activities

Support the sales team with activities such as sales led webinars and customer workshops where it aligns with marketing plans Coordinate with key stakeholders to develop digital marketing campaigns that support key moments, including product deep dives, local events, and other activities

Analyze large data sets, report on daily and weekly campaign performance, and make data-driven decisions to improve marketing funnel performance. AsianLogic

Head Of Marketing

September 2015 - October 2017 (2 years 2 months)

Philipines

• Managed online Partner's operation in Asia, maximizing ROI and effectiveness in the marketing mix and marketing plan.

•Managed restructuring and training of the Marketing Partners Department within the region.

Avis Budget Group

Manager of Digital Marketing

March 2014 - August 2015 (1 year 6 months)

UK

In Charge of Digital Department, websites and partners microsites, for Italy, Spain and Portugal

• Managed online Operation in Southern Europe, overseeing 12 million pounds in a budget on PPC and display advertising.

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• Managed relations with over 6 agencies that gave multilingual and multicultural support from Spain, Italy, and Portugal.

• Managed online mobile advertising

• Managed migration to new CMS and sites within the region

• Managed seven sites and over 200 microsites in Italy, Spain, and Portugal

• Developed Online Marketing Strategy and kept online with the rest of organization

• Maintained relationships with other areas of the company like: car inventories, finance, etc.

• Managed a team of seven specialists in their own field, consisting of digital channels like E-CRM, Display advertising (programmatic), Social Media, PPC, and SEM.

• Served as an external product consultant educating clients and agencies on product solutions and best practices, and ultimately grew existing business partnerships.

Rank Group (stock exchange listed Corp)

Director Partners Marketing

December 2011 - February 2014 (2 years 3 months)

London, United Kingdom

Partner Director within the Marketing Department. Partner Relationship Manager, Business development true partnerships, SEM, SEO, mobile marketing, and Partners.

MTG Group

Director Of Partner Marketing

June 2009 - December 2011 (2 years 7 months)

Malta -London

Director of Partners Marketing for Casino and sportsbook,, Partners for the i- gambling industry. Manage PPC, SEO, Affiliates and Partners development, Display, Social Media Marketing for the Casino, sportsbook and poker Localize site to different language and cultural regions. Eurogaming

Affiliate Marketing Manager

January 2007 - May 2009 (2 years 5 months)

Palma De Mayorca- and Malta

Directed the company marketing of affiliates into a profitable stage increasing worth, to be able to sell it at best possible value (company sold successfully). Page 4 of 7

Bringing several hundreds of affiliates into the program and buying traffic for the Sportingbook and Casino sites.

Recruit, manage and motivate all team members to ensure excellence in all aspects of marketing.

Building and establishing performance offerings.

CPM, CPA, metrics.

In charge of new business development, PR and marketing. Set up CRM customer retention and customer revival campaign base on past behavior

Winner of the 2008 Cap Euro Award for best affiliate program under the category of Casino.

Speaker on the gambling online industry.

Work closely with performance marketing agencies and resellers. In contact with a broad portfolio of affiliates all over the world. Present marketing concepts, propositions and statistical analyses to all levels. Interpret the search marketing landscape and influence decision-making process.

Managing all aspects of acquisition and retention focused marketing campaigns.

Worldspan

Country Operations Manager-Director Southern Europe January 2004 - January 2007 (3 years 1 month)

Worldspan (E-Commerce travel agencies online)

Worldspan is the leading on-line User Generated Content Social Network for the Travel Industry in the world

In charge of online marketing and bringing online companies as first class brands throughout Southern Europe

Responsible for business development of GDS software and Applications on line.

Constantly in contact with leading e-commerce in Southern Europe. Total responsibility for company’s performance in the local market, CRM management, customer relationship retention campaigns, state of the art revival customers campaigns .

P&L responsibility for new direct sales, account management, indirect sales and sales operations across the region

Set up of company in southern Europe hiring and training new teams . Constantly monitoring online consumer drivers in each of the regions. Negotiate, manage and lead partnerships with named key online companies media and content providers.

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Establish key online partnerships to extend company exposure, and attract customer base relationships

Equant (Orange) France Telecom Group

Director Commercial Management & Marketing for Southern Europe January 2002 - January 2004 (2 years 1 month)

Expand business through partnerships with existing e-commerce clients. Manage online marketing and affiliate campaigns and business development. Managing all aspects of acquisition and retention focused marketing campaigns.

Establish and leverage contacts within the e-commerce/mobile, entertainment, applications and media sectors and VOIP networks.

Taking Business Plan to go to market strategies for emerging products and services.

Responsible for Portugal, Spain and Italy.

Management of several online businesses at the same time. Telmex

Director of Corporate and Media Comunication

December 1990 - December 2001 (11 years 1 month)

Jalisco, Mexico

Responsible of Social Communication in West Mexico for the corporate office of Telmex of the Mexican Pacific region

"Create an organizational structure with simple, minimal hierarchies; provide personal development and in-house training for executives; maintain flexibility and a rapid decision-making capability; leverage the advantages of a small company and use these to grow and excel".

Strong Media and telecom contacts all over the Latin American. http://www.carlosslim.com/index.html

Estate Planning Institute of Los Angeles

Broker Managing General Agent

January 1987 - December 1989 (3 years)

Greater Los Angeles Area

Co-founder of the insurance agency with life and health products Provided to wealthy foreign nationals Life and health coverage in USA and Mexico

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Pioneer on the implementation of Living revocable trust, replacing wills to wealthy individuals.

Implemented Universal Life Policies Underwritten by A.M Best rated American Insurance company.

Life license holder from State of Texas, California and Louisiana. One of the first agents bringing to Mexico, American coverage in Life, state planning and health policies. CLU

Tropicana Orange juice

Director Latin America

October 1983 - December 1986 (3 years 3 months)

Mexico

In Charge of company development all over Latin America, Setting up distributors as well as Maquila plants all over Latin America Kawasaky Motorcicles Mexico

Senior Managing Director

February 1980 - March 1983 (3 years 2 months)

Guadalajara Area, Mexico

In Charge of total activities of the Brand in Mexico and Latin America. Set up wherehouse facilities for redistribiutions all over the country Education

University of San Francisco School of Law

Master's degree, Business Administration and Management, General · (1982 - 1985)

Kean College

Bachellor Degree, Business Administration · (1976 - 1980) University of Greenwich

Profesor Marketing Online and Growth Hacking

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