Graphic Designer Creative Director
Resume:
EDUCATION / PROF DEV
Continuous upskilling & growth in:
Business Development, Building &
Leading Powerful Teams, Design
Team leadership, Design Strategy,
Illustration, Motion Graphics,
Typography, Human-Centered
Design, UX Style Guides, Social
media lead generation.
ExperiencePoint/IDEO, 2019
Certified Design Thinking Trainer
Udemy, 2019
UI & UX Design
AdobeMAX 2018 + 2019
Adobe XD UX Bootcamp
Adobe Aero Intro Intensive
Acumen/IDEO, 2018
Human-Centered Design 101
Anne Arundel Community
College, 2007
HTML/XHTML/CSS
Liberty University, 2004
B.A. Communications
Graphic Design specialization
Spanish minor
Cum Laude, 3.6 GPA
EXPERIENCE
VP, DIGITAL SERVICES & BD OPERATIONS NewWave, 06.2022–Present Serving as a strategic conduit and proposal team operations executive among a team of busy business development professionals. Assessing processes, designing systems and protecting a healthy ecosystem for capture, proposals, design and digital marketing teams. As a member of the Executive Steering Group, consulting on business operations, team leadership and effective processes. Co-leading the operation of these corporate teams, who together are responsible for the pursuit of federal business opportunities and digital marketing initiatives to support them. CREATIVE DIRECTOR, SENIOR DESIGNER NewWave, 03.2017–06.2022 Joined in 2017, as Senior Designer within Business Development (BD) team. Initially split time 60/40 between BD and corporate marketing/brand needs. Designed new org and system and led Creative Services team in enterprise-wide brand identity, visual story-telling, digital marketing, social media, user interfaces, tradeshow experiences and strategic communications in healthcare technology industry. Key achievements:
• Led project teams in visual design, branding, motion graphics, experience design, augmented reality, web, social media, wireframes, storyboards – to regulate and elevate brand awareness and user interactions
• Architected UX, designed UI of and maintain all facets of intranet staff portal
• Holistic experience design for HIMMS conference 2020, including multi-level, 1,500sq. ft. tradeshow space, marketing materials, signage, in-booth events, social media, videos, swag, touchscreens, augmented reality experience
• Provided branding, digital marketing campaigns and communications support to 4 product teams (Imersis, Traferium, myCareAI, SAFHIR) and 3 startups/incubation labs (Onyx, iQuartic, SAFFRON Labs) within enterprise
• Overhauled social media design process and improved traffic and engagement analytics on 4 channels: LinkedIn, Twitter, Instagram and Facebook
• Improved web domain authority rankings with social media and blog content to drive traffic organically, even without a redesigned website
• Developed design methods/processes for complex infographics, presentations and publications designed for procurement awards totaling over $800M for federal agencies including CMS, CDC, DOE, VA, USDA and more.
• Earned certificate to train in IDEO’s Design Thinking methods; applied this by leading three 2-day training sessions for approximately 30+ staff members.
• Founded Creative Community of Practice (CCoP), to give staff opportunity to foster innovative thinking and try new things; planned and hosted 32+ activities in 4 years, including topical presentations, creative agility exercises and hands-on creative exploration events; grew to over 100 members
• Developed healthy team ecosystem from which to serve enterprise stakeholders and develop skills among designers, web developers, social media/digital marketing/events specialists
STRATEGIC & PROLIFIC CREATIVE DIRECTOR
Brand & Design Digital Marketing Business Development Holistic Experience Design Healthcare Technology Government
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brelee.design
SENIOR DESIGNER MayaTech Corp, 06.2016–09.2017
Developed brand identity, 508-compliant publication and digital marketing assets for National Viral Hepatitis Action Plan for Office of AIDS, HIV & Infectious Disease Policy (OHAIDP). Worked alongside team of researchers and directly represented this work to federal customers within HHS.
ART DIRECTOR, FOUNDER Color Wheel Creatives
03.2006–09.2017
Owned and operated a boutique brand and marketing studio/ agency, procuring and serving over 150 accounts. Defined and designed branding, presentations, exhibits, illustration, ads, social media, user interfaces, web design
• Built up MD and NC-based brands including restaurants, home builders, spa/pool brands, private education, hospitality, florals, authors, real estate, boutiques, personal training, nutritionists, events, non-profits, medical & dental offices
• Key accounts: Guarisco Gallery DC, Gene Lilly Pools, Sandpiper Marketing, Riviera Spas, Park Deli, Annapolis Area Christian School, Chesapeake Happenings Magazine
• Managed all small business operations and finance GRAPHIC DESIGNER Engine Performance, 2007–2010
• Supported team at TNS-Global with digital marketing and visual communications, and Amerock Hardware with catalog publication design and production
• Designed e-cards and digital stationery for Zazzle.com
• Honed ability to flexibly join teams as a consultant and adapt quickly to their brand guidelines, culture & processes SOFTWARE & MARKETING ABIS, INC., 2007–2008
• Trained data processing team in integration of new software into live workflows with minimal disruption
• Coached team in use of C++ scripting
• Defined new configurations for press operations
• Secondary focus: Corporate brand design and marketing
“Bre brings a pleasant and productive mix of creative insight, design flair, shrewd pragmatism and on-top-of-it communications.”
- Vice President of Design, TNS Global
FORMS DEVELOPER AEGON, 2006–2007
Created variable-data, direct marketing insurance materials for AEGON, which is now TransAmerica. Utilized PrintNet software and C++ language; Wrote, modified and verified triggers with C++ code with extreme levels of accuracy; Trained colleagues in procedures, software and language GRAPHIC DESIGNER Tech-Express & Poteet Studio
2004–2006
Designed in branding, print and display design shop for several local accounts, including Advance Auto, Virginia Tech, Virginia BioInformatics, Mealey’s Furniture, Weiman Furniture, and two HGTV home design celebrities. Subcontracted to support Poteet Studios – a prolific art direction and design agency, focused on retail and wholesale furniture clients. MARKETING ASSISTANT Sodexho, 2003–2004
Directly mentored by Marketing Director and on-site installations for all campus dining venues, including a c onvenience store, pizza shop, main dining hall, café, and food court containing 3-4 more small restaurants within it. GRAPHIC DESIGN INTERN NASA, Summer 2003
Completed full-time internship at Goddard Space Flight Center, supporting Hubble Space Telescope and the
Technical Information Services Branch (TISB) with design and production for program marketing collateral, posters, swag, certificates, invitations and publications.
ADOBE CREATIVE
CLOUD
Illustrator
InDesign
Photoshop
XD
Premiere
Fresco
Aero
Dimension
Tech Skills & Systems
ADDITIONAL
INDUSTRY TOOLS
Google Analytics
HTML & CSS
Hubspot
Lytho
TechnoMile
Vimeo
WPEngine
Wordpress
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brelee.design
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