Vice President Digital Marketing
Resume:
JANINE DONEN
FOUNDER & CEO
PROFESSIONAL SUMMARY
Accomplished professional with 25+
years of experience and
demonstrated success in all aspects of
product development and account
management.
Quickly adaptive and profitable to the
current shift away from B2B brick and
mortar models and towards
ecommerce by leading small, high
performing teams in design, fabric,
and sample development, as well as
creating B2C strategies with individual
voices to implement digital marketing
strategies.
Established relationships utilizing
socially and environmentally
responsible, circular domestic and
international supply chain partners to
develop multi-classification design
and production capabilities.
CONTACT
PHONE:
www.linkedin.com/in/janine-sudduth-
75618777/
EMAIL:
*************@***************.********
WORK EXPERIENCE
Brilliant Design, LLC, New York, NY 2015 – Present Founder
Established in 2007, Brilliant Design is a Woven and Knit Contemporary Women’s and Junior Sportswear company designing and producing all product categories. Over the next decade, Brilliant Design expanded into a multi classification global and domestic private label and branded manufacturer.
Established a new to market, sustainable product platform in 2018 and developed ecommerce sites and cultivated and managed ecommerce marketing strategies.
Established B2B and B2C domestic product platforms, including both product and website development.
Teams created trend-appropriate products for domestic and international markets, including Urban Outfitters (US and UK), J. Crew
& Madewell, Gap, Nordstrom, Target and Amazon.
Created exclusive branded labels (COPE, CÖ for Urban Outfitters
(US and UK); Petticoat Alley for Macy’s and Nordstrom) whose products have exceeded 280 million in sale.
Manage strong relationships with fully compliant factories in India and China; working directly with factories to refine sampling and production to meet requirements of the international marketplace. Implemented inclusive and responsible operational standards. Appareline, INC, New York, NY 2004 – 2015
President of Sales, Merchandising and Design
Private label resource for Women’s and Junior Contemporary apparel. Grew to include branded label collaboration in all categories.
Solely responsible for growing sales from $5M to $285M from 2004- 2014.
Foraged and managed account relationships with leading domestic and international retailers, including Urban Outfitters, Topshop, Madewell, Gap, Bloomingdales, Nordstrom, and Amazon.
Launched exclusive ecommerce product lines by working directly with retailers to identify their ecommerce demographic and customize product to maximize brand identity to drive sales.
Worked hand-in-hand with retailers to design and produce contemporary designer collaborations and personally managed all aspects of sampling, fit, and production.
Devised, executed and managed business plan for the company, overseeing budgeting, controlling inventory and establishing sales objectives that achieved YOY revenue increases.
Garments Central, New York, NY 2001-2004
Vice President of Sales and Marketing
India based manufacturing company with private showroom in New York.
Managed both East and West Coast sales teams, creating and expanding infrastructure to maximize speed-to-market sample development, fitting, and production to grow revenue from $10M to
$45M in 3 years.
Launched Lavender, a young contemporary branded label for Kohl’s.
Established and expanded private label accounts that included Wet Seal, Nordstrom, Urban Outfitters, Macy’s, Dillard’s, Bloomingdale’s, Charlotte Russe, F21, Lord & Taylor, and Victoria’s Secret.
Created and managed an in-house sample department for speedy sampling and fitting needs to meet customer and factory time requirements, reducing fitting times, improving sample quality, and increasing sales.
Oversaw the foundation of a new factory in India to create and manage entire manufacturing process for buy-ready products fitting each retailer’s requirements, which included training patternmakers in technical requirements, creating rule guidelines for grading, and implementing QC processes to ensure the compliancy standards.
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