Joanna L. Griffith

*** ***** **** *****

Cary, NC 27519 adsvsz@r.postjobfree.com Cell: 248-***-****

Able to lead and drive sales success through strategic and tactical analysis and execution of the organization’s marketing direction and development of key customer partnerships. Experience in execution of short and long-term specialty sales objectives, referral loop, computer automation, value based care, development of key customer accounts translating into meaningful business results, training and leading other sales individuals, while being responsible for the maintaining a strong foundation integrity marketing tactics.

PROFESSIONAL EXPERIENCE

Cary Skin Center Aug 2019 - Present

·Physician Business Development Liaison,Marketing and Analytics

·Business development and growth of the enterprise practices with wide range of strategies.

·Develop and execute mechanisms to manage business growth and create insightful analysis to accelerate opportunities

·Conduct sophisticated and creative analysis of data and translate into deliverables

·Maintain a firm outlook on competitive landscape to identify areas of growth and differentiation.

·Relationship manager, ambassador to the medical community.

·Identify barriers for growth and implement solutions.

·Ability to operate in ambiguous environments through cross group collaboration.

·Serve as a main point of contact for escalation of issues for key referring practices

·Lead business analytics and communication to board of surgeons

·Implementation of marketing tactics and communication .

·Understanding of value-based care, clinical integration, cost transparency, and wide range of payor landscape.

·Responsible for social media engagement with Instagram, Website, Google Ads, Zoom call presentations and all marketing materials

·Deliver superior communication to providers through marketing, written communication, presentations, social media.

·Provide support for collaboration among the independent dermatologic provider sector

·Interface among departments to bring clarity on customer satisfaction and ratings

·Interface with all areas of continuity of care which include primary care, internal medicine, dermatology, medical spas, hospitals, urgent care facilities

·Knowledge of competitors for surgical referrals and interface with representatives on dermatologic products.

·Engaged with social media platforms and marketing video content creation

Janssen, A company of Johnson & Johnson Nov 1997- Feb 2008

·Executive Specialty Representative - CNS Division Directly responsible to consistently & positively influence prescribing habits of the mental health medical community executing on education of credible, detailed product information and differentiation among competitors resulting in consistently achieving sales objectives.

·Developed and sustained strategic, thoughtful customer relationships with multiple direct and indirect customers along the continuity of therapy for the treatment of mental health patients. This resulted in enhanced product positioning within accounts and formulary wins for new products.

·Consistently identified, adapted and instituted marketing strategies to demonstrate positive product positioning through expert product knowledge, territory analysis, and understanding costumer needs which resulted in gaining status as a strong source for best practices within the company selling division.

·Succeeded in education and positive influence in launching an injection medicine in an oral market which resulted in increased trials and new patient starts.

·Built strong, credible relationships with key opinion leaders in Ann Arbor, MI which lead to the development of company speakers. These speakers were both utilized locally and regionally which resulted in numerous successful educational programs, including roundtable discussions, driving increased product knowledge, comfort level, trials of new product, and enhanced product positioning.

·Taught and trained new hires and peers product knowledge, competitive landscape information, application of conversational selling, and closing strategies skills to gain positive momentum for our products.

·Managed numerous district and regional responsibilities including selling strategy coordinator, sales analysis, closing skills, journal article awareness and critiques. This resulted in being a “go-to” representative for managers and teammates.

·Responsible to call on specific billing departments to raise awareness on products and share accurate and applicable codes for reimbursement of products to further enhance the confidence of the clinicians’ prescription habits.

·Selected and successfully completed numerous training programs including Women’s Leadership Initiative, Management Development Program, Recruiting and Selection Field Training & Coaching, and Interviewing.

·Several years experience marketing in injection landscape

·New product launch experience in buy & bill market

·AWARDS & RECOGNITION.

oExecutive Representative Promotion 2006

oDistrict Representative of the Year Promotion 2005

oInstitutional Training Representative Promotion 2003

oSenior Representative Promotion 2002

oField Sales Director Award 2002

oRegional Representative Award 2000

oDistrict Representative of the Year Award 2000

oProfessional Representation Promotion 1999

Joanna L. Griffith PAGE 2

Owens & Minor Inc. Oct 1997 - Aug 1995

Account Representative

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·Maintains prime vendor/ partner relationships as a team player by selling medical products, services, and solutions within key hospital and medical facilities.

·Assisted Materials management in proactive problem-solving to help reduce costs.

·Focus on converting product lines from competitors to Owen’s & Minor to maximize volume and purposeful vendor relationship

·Partner with customers to maintain accurate hospital usage levels to build long-term relationships and streamline delivery services and partnership.

·Assist Materials Management in proactive problem-solving to help reduce costs such as daily electronic submission of purchase orders and billing processes

·Responsible for calling on buyers to identify costumer needs of medical products, determine pricing, delivery and closing on purchase orders.

·Increased vendor penetration in partner hospitals and integrated health systems to grow business and volume of products being delivered.

EDUCATION

B.A. University of Michigan Dearborn, MI

Academic Awards: Dean’s List/Major area of Study

Memberships: U of M Alumni Club

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