Marketing Director Creative Program Manager Brand Strategist

LINDSAY BURKE

*************@*****.*** 206-***-**** in/lindsay-burke Seattle, WA

MARKETING & CREATIVE PROGRAM MANAGER

Marketing and creative program leader with expertise in developing and implementing marketing strategies, leading cross-functional teams, and building strong business partnerships. Highly skilled at managing projects from conception to launch, improving processes, and optimizing timelines. Effective communicator adept at creative partnership with internal teams and with third party agencies. Proven success in generating growth and revenue through effective business and project management. AREAS OF EXPERTISE

Marketing Strategy Creative Campaigns E-Commerce Amazon Marketplace Brand Awareness SEO & SEM Social Media Email Marketing Marketing Analytics Vendor Management Process Development Marketing/Creative Ops CAREER

THE COZY COMFORT COMPANY, LLC (Oakland, CA)

Director of Marketing, Licensing and International 2021–2022

● Licensing

o Partner with licensors, internal teams, external partners, and the Head of Merchandising and Licensing to ensure product and packaging meets all legal requirements. o Successfully launched the licensing program resulting in $380K+ revenue in the first 6 weeks. o Strategize and produce all marketing elements for licensed products including packaging, digital marketing, social media, email marketing campaigns, website merchandising, and launch events while adhering to rules and requirements for each individual license. o Track and report engagement and conversions. Adjust and optimize strategies and budgets based on results and market trends. Communicate goals, strategies, and results to internal teams, executives, and licensors.

o Collaborate with team members to place items on Amazon marketplace. Create A+ content, merchandising blocks, and ads to support licensed product lines.

● International

o Work with internal and external teams to research and guide strategic growth in international markets. Develop strategies for launching country specific DTC and wholesale channels. Collaborate with the growth team to ensure adequate targets and budgets for each market.

● General Marketing

o Manage Shopify Plus DTC website by maintaining and updating product merchandising, software integrations and inventory management.

o Research industry best practices, recommend products, external vendors, and tactics to enhance and optimize marketing strategies.

o Collaborate with agencies to manage paid digital marketing strategy. o Plan, create, write, and produce content for marketing channels including Shopify Plus, Amazon, digital ads, social media, emails, and SMS while ensuring clear and consistent brand voice and messaging. Oversee organic social resulting in growth by 31% and engagement by 22%. o Utilize analytics to monitor and optimize campaign and segmentation strategies. o Plan on- and off-site marketing events and promotions. o Collaborate with internal teams including sales and design to create forecasts. o Communicate and collaborate with the PR team for releases, samples, and events including efforts to secure placements on Today Show, CNN.

LINDSAY BURKE, *************@*****.*** Page 2

FUSION BEADS (Seattle, WA)

Head of Marketing 2017–2021

● Develop brand and e-commerce marketing plans to drive the customer journey from awareness through conversion, generating $7.5M in sales. Manage annual digital marketing budget up to $240k and collaborate with agencies to manage paid digital marketing strategy.

● Lead all creative activities from conception through execution including print, online, and social communications. Manage marketing/creative team including Product Photographer, Videographer, Email Marketing Coordinator, Copywriter, Social Media Marketer, Content Creators and Jewelry Designers.

● Manage all social media platforms, develop messaging, and create content for 5+ posts per week. Increase brand awareness, customer engagement, and followers.

● Oversee all email marketing campaigns, achieving a 22% open rate and 9% click-through rate.

● Conduct monthly marketing analyses including customer acquisition data and campaign performance. Guide consumer and competitive research to influence marketing strategies and creative campaigns.

● Map current processes, identify optimizations, and implement continuous improvements to enhance efficiency and productivity.

● Influence product design to guide brand direction, prototypes, and new product launches.

● Served on executive team with CEO & CPO to transition from a thriving multi-million dollar company to an Amazon-driven business following pandemic downturn. Led business and team through 92% reduction in force and warehouse closure. Moved traffic from legacy e-commerce store to Amazon Marketplace, developing creative assets for 1,000+ skus and driving10% month-over-month revenue growth. Senior Marketing Manager 2004–2017

● Spearheaded creation of online store to drive transition from brick & mortar retail business to e-commerce. Collaborated on multiple website and platform redesigns including integrating a Netsuite ERP system.

● Launched and managed social media platforms including Facebook, Instagram, Pinterest, Twitter, YouTube, and company blog to drive sales and customer engagement.

● Led the company’s first email marketing campaign. Managed ongoing email promotions, utilizing Constant Contact, Listrak and Bronto.

● Led brand identity creation and brand guidelines as well as logo/brand updates.

● Developed creative assets and marketing campaigns such as revenue-generating local market events and promotions with Groupon and LivingSocial.

● Increased market awareness and penetration through development of creative collateral. Coordinated art, graphics, photography, and video content for effective merchandising.

● Lead successful annual auction as Fundraising Manager. Collaborated with charity leaders, created the marketing plan, procured donations, coordinated and managed vendors, and managed staff and volunteers on the day of the event.

● Planned and executed in-person brand awareness campaigns for industry events.

● Sourced and purchased products on international buying trips, leveraging negotiation and vendor management skills.

ADDITIONAL EXPERIENCE

● Published Author (Book & Print/Digital Articles)

● Training Coordinator and Facilitator

● Retail Management: Operations, Vendor Management, Negotiations, Customer Service, Team Leadership LINDSAY BURKE, *************@*****.*** Page 3

TECHNICAL SKILLS

Adobe Creative Suite Amazon Seller Central Google Docs Editors Microsoft Office Email Marketing Software Social Media Platforms Google/Amazon Analytics Website Design Canva Shopify Plus Netsuite ERP

EDUCATION

Seattle University (Seattle, WA) - currently attending Masters in Business Administration, Leadership

University of Washington (Seattle, WA)

Digital Marketing Analytics Certificate and Google Analytics Certificate Western Washington University (Bellingham, WA)

Bachelor of Arts in Psychology

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