Patricia Prida

Pleasant Prairie, WI *****

adsv7j@r.postjobfree.com

+1-262-***-****

Eighteen years’ experience in the senior living industry including inside and outside sales and marketing, and operations of assisted living and memory care communities in both WI and IL. Consistently grew business to increase census through networking, relationship building, and public relations.

Authorized to work in the US for any employer

Work Experience

Executive Director, The Pennant Group

(FORMERLY ENSIGN GROUP, FORMERLY HARMONY LIVING CENTERS) - Kenosha, WI July 2013 to September 2020

Facilitate the daily operations of a 74-bed assisted living community and a 20-bed memory care, including regulatory compliance, continuous quality improvement, financial performance, and supervision of professional and nonprofessional staff, payroll, clinical oversight, census management, and resident and family relations. Daily sales and marketing presentations with potential residents and/or their families. Inside and outside sales.

Executive Director/community Outreach

CRL SENIOR LIVING - Kenosha, WI

April 2009 to July 2013

Marketing and outreach through presentations, public relations, advertising, and building relationships with hospitals, clinics, hospice, and related businesses, gained working knowledge of the healthcare industry to develop referrals and admissions to reach my objective. Promoted to Executive Director after 1 year in sales position and asked to oversee a new construction community in both outreach and Executive Director. Consistently exceeded my census quota.

Community Outreach

Midwest Senior Living - DeForest, WI

April 2008 to April 2009

Marketing and Outreach to educate the community on the services provided. Networking and Presentations, advertising, special events. Consistently exceeded my census expectations. Referral Manager/Sales Representative

Extendicare - Sun Prairie, WI

January 2007 to March 2008

Marketing and Outreach to educate the community on the services provided. Networking and Presentations, advertising, special events. Consistently met or exceeded my census expectations. Community Outreach

Home Instead Senior Care - Madison, WI

March 2006 to January 2007

Marketing and Outreach to educate the community on the services provided. Networking and Presentations, advertising, special events and building new business. Planned and implemented promotional activities and managed public relations including media, newsprint, and media interviews, gained knowledge of the hospital referral systems, and developed referrals for growth of the business through various sources and both maintained and established new contractual relationships. Sales Representative

Welcome Wagon - Madison, WI

April 2005 to March 2006

Marketing and Outreach to Businesses and other professionals to promote and develop business for advertising products.

Special Education Instructor K-8th Grade

Salem County School District - Salem, NJ

August 2000 to June 2001

Planning, organizing and implementing an appropriate instructional program in an elementary and secondary special education, interdisciplinary classroom that guided and encouraged students to develop and fulfill their academic potential.

Education

Bachelor of Arts in Education

Thomas Edison State College - Trenton, NJ

January 2000 to June 2002

Skills

• Senior Care (10+ years)

• Memory Care (10+ years)

• Curriculum Development

• Special Education (2 years)

• Alzheimer's Care

• Public Relations

• B2B sales

• Strategic Planning

• Presentation Skills

• Dementia Care (10+ years)

• Classroom Management

• Fundraising

• Relationship management (10+ years)

• Negotiation

• Customer service

• Event Planning

• Teaching (2 years)

• Human Resources

• Customer Relationship Management (10+ years)

• B2B sales (10+ years)

• Sales (10+ years)

• Office Management

• Management

Links

http://linkedin.com/in/patriciaprida

Assessments

Management & leadership skills: Planning & execution — Familiar July 2021

Planning and managing resources to accomplish organizational goals Full results: Familiar

Indeed Assessments provides skills tests that are not indicative of a license or certification, or continued development in any professional field.

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