Top Matketing Writer

ALLISON FITZGERALD RADZIN

Top Writer, Creative Executive, Team Builder, and New Business Leader

203-***-**** *************@******.*** linkedin.com/allisonradzin

SUMMARY

Creative Marketing, Communications and Sales Leader – Collaborative storyteller bridging the gap between business and creative, utilizing strong communication skills to break down business initiatives in a compelling way to a variety of audiences, including pitching new clients and potential partners. Self-starter with track record of advising executives on creative business presentation and communications strategy, problem-solving, developing from inception to execution, and tackling issues and troubleshooting challenges. Strategic builder of capabilities dedicated to serving needs of diverse stakeholders to bring the vision of brands to life, utilizing different vehicles to acquire and grow business in fast-paced, dynamic organizations demanding creativity, innovation, and collaboration. Versatile maestro of the written word with wide scope of expertise in marketing, creative services, communications, branding, presentation design, and marketplace image. Resourceful, resilient leader with strong network of proven contacts able to pull together forces needed to accomplish significant business development objectives.

CORE COMPETENCIES & AREAS OF EXPERTISE

Writing Speechwriting Editing Proofreading Team Building Project Management Creative Services Graphic Design / Video Supervision Event Production

Strategic Messaging Marketing Branding Internal Communications Executive and Partner Comms/Content/Panel Preparation Sales Strategy

PROFESSIONAL EXPERIENCE

Marketing & Writing Consultant

Freelance Consulting 2021 - Present

Marketing –

●Tell stories for and collaborate with clients such as CIVIC, Topwater, and She Runs It with duties including Chief of Staff, Exec Producer, Lead Writer

●Executive produce B2B marketplace product and trend presentations, panels, and live interviews focusing on tech, marketing and media featuring C- and senior media executives from organizations and sponsors such as Twitter, Snap, Disney, Comcast, Blizzard Activision, LG, Vice, Vevo, American Express, Dentsu, Mastercard, Spotify, Morgan Stanley, Mediahub, E*TRADE, Walmart, Group M and more

●Serve as communications counselor to support revenue generating efforts and drive continuous improvement

●Create value with key constituencies including investors and clients including creative production of Ford Investor Day focusing on electric vehicle launch

VP Marketplace Image; VP Presentation & Design; VP Sales Strategy; VP Ad Sales Marketing

WarnerMedia 2005 - 2021

Revenue Generation and Communications Support –

●17 years at WarnerMedia partnering with industry leadership to develop and execute user-centered solutions on sometimes complex presentations and projects to build revenue for advertising sales for notable brands including NBA on TNT, Turner Sports, HBO Max, Cartoon Network, Adult Swim, CNN, HLN, TBS, TNT, TruTV, Court TV, and more at client, corporate, division, and field levels

●Integral in positioning Ad Sales to secure revenues averaging $2 billion per annual Upfront Season for over a decade throughout brand launches, acquisitions, and organization evolution by providing creative assets, brand positioning and storytelling to sell products

●Worked closely for and collaborated with top media leaders including Donna Speciale, Linda Yaccarino, and David Levy as strategic advisor to help them achieve business objectives through presentations, speechwriting, storytelling, client/marketplace/internal communications, experiential marketing, large-scale meetings and events, creative positioning, marketing recommendations, pro-social efforts, and data-driven research solutions

●Regularly worked on cross-functional teams and partnered with stakeholders from Technology, IT, Legal, Talent, Diversity & Inclusion, Finance, Security, and Executive to develop, support, and communicate status for enterprise-wide collaborations including multiple change management initiatives

●Personal impacts on WarnerMedia success included:

ofounding, building and growing internal advertising creative presentation design team of 25+ (staff and contractors) tasked with producing 1300+ projects per year with key business development focus on new partner presentations to agencies and brands

oconstructing and continually evolving department infrastructure, processes, functions, operations, and project management to exceed roi

oidentifying, hiring and nurturing key company creative, strategic, technical, managerial and administrative talent, providing consistent feedback, leadership development, and growth opportunities, modeling shared ethics and establishing basic norms for junior team members

odeveloping communications plans and marketing campaigns and creating content across a myriad of areas including: presentations, web, email, e-blasts, social networking, outdoor, events, print, trade, video messages, internal/corporate Town Halls, newsletters, environmentals

oimplementing consistent adoption and reinforcing integration of key creative guidelines, branding, messaging and communications tools

oformulated strategy, developed communications calendar, curated and produced live event programming, intranet and social content, and engaged members of Turner Women Today (co-Chair and Chair) and Turner Parents (local chapter founder) employee business resource groups

VP Concept Director

The Guild Group 2000 - 2005

Idea Generation –

●Led creative development and provided detail oriented oversight for key accounts including Hershey, Warner Bros., and HBO

●Developed and pitched promotional concepts and creative presentations for top brands including Pepsi/Frito Lay, Home Depot

●Contributed to business retention/new business wins for privately held marketing agency resulting in annual revenues of $5 million+ per year for five years

Director Off-Air Production; Executive Producer Consumer Promotion; Director Creative Services; Manager Sales Promotion

Lifetime, USA, Sci-Fi, MTV, Nick, NICK at NITE, VH-1 1988 - 1999

Production –

●Built Lifetime Off-Air Creative Production Group, evolved dedicated USA/Sci-Fi and MTV/Nickelodeon b to b creative teams

●Supervised creative marketing campaigns and public relations -- from promo spots to sales decks to Upfront events to press releases to premium merchandise and gifting options -- to generate revenue for Ad Sales and create awareness and buy-in from consumers and multi-system cable operators

●Articulated affiliate strategy to helped reach goals of subscriber acquisition

EDUCATION

Iona College - M.B.A. Management; M.A. Literature; Certificate in International Marketing; Bard College - B.A., Literature

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