Summary

Accomplished Senior-level consultative sales leader with talent selling design, quality, service and value over price. Adept at communication for B2B and B2C sales with decision makers at many levels. Very high emotional intelligence. Possess the ability to empathetically connect with virtually anyone and learn what motivates them to perform or purchase depending on my role. Technically savvy. Demonstrated ability to identify and build new revenue streams and expand opportunities within existing client base. Excellent presentation skills.

Experience

Brand Ambassador at Mid-West Family Madison

June 2022 to Present

Mid-West Family Madison is a marketing firm that focuses on digital and traditional marketing. As Brand Ambassador I am responsible for building business in the SEO, Google Ad Words, PPC, OTT branding and traditional advertising spaces including radio, print and television. As Brand Ambassador I target premium medium to large sized businesses that have gross revenues of $5 million and above.

Sales Manager at Mandli Communications

Feb 2020 to June 2022

Was brought in from Apple as a relationship-oriented and consultative-style Sales manager. I use my emotional intelligence and empathetic skills to motivate the Sales team to meet and exceed goals on a consistent basis. Develop departmental KPIs through consensus and gain buy-in between the leadership team and the sales team. Having that level of commitment from the team has netted new systems and efficiencies that have created greater return on investment and higher margins in sales. Having joined the team at the beginning of COVID and having to learn a brand-new (to me) business working remotely has helped me learn to adapt to any environment regardless of complexity.

Business Pro at Apple (B2B Sales)

2015 - 2020https://www.linkedin.com/company/162479/

Responsible for Account management of Growth accounts managing $8 million in sales accounts per year in the Madison and western WI markets. Also responsible for sales forecasting and leadership of the sales team. Through the efforts of my team, we achieved 78% YOY growth in new business, 48% YOY growth in relationship sales and 54% year of year overall sales growth for each of the last 3 quarters. Through consultative sales strategy, work with clients to identify and grow solutions to create efficiencies in both time and money including Mobile Device Management, Device Enrollment Program, Volume Purchase Program and server solutions. Can illustrate a low total cost of ownership using Apple products and work as a network "hub" amongst clients to help them support each other in their efforts to expand market share.

Vice President of Sales and Marketing at Inkjet2u

2013 - 2015

Responsible for new business development and expansion of existing business through consultative-based sales approach within a wholesale distribution network.

Through E-bay, Amazon and a wholesale distribution network we have grown from working out of a garage to eighteen months later having a $2 million a year in sales distributorship with a warehouse location in Fayetteville, NC.

Director of Marketing at Madison Media Institute

2011– 2013

·Senior Management team member and responsible for Marketing, Branding, Advertising and Promotions of both the Madison, WI campus and the Minneapolis, MN campus.

·Conducted market research used for media placement and message strategy

·With Admissions team, achieved a 39% increase in number of enrollments for fall 2012

Oversight and resource management of the following:

·A team of a Graphic Designer, Web Designer and Videographer

·All school branding and brand compliance

·The redesign and development of rich media school website

·Extensive Google ad-words campaign as well as keyword and SEO

·The management of a $1.4 Million advertising budget

·Development of all sales/marketing collateral

·Production of all TV and Radio commercials as well as online content

·Strategy and Management of various social media platforms

Expert at Apple, Inc

2010 –2011

One of the top two producing salespeople in the Wisconsin/Iowa market ($1,000,000 in first 9 months), Responsibilities included leadership of market sales initiatives and to teach and coach specialists in customer needs assessment, customer service techniques and on-going product training. Was part of a dynamic team of people who helped galvanize the sales efforts of the whole store.

Marketing, Communications and Promotions Manager at Full Compass Systems

2006 - 2009

$90 Million in Annual Gross Sales $2.5 Million Marketing Budget

·Senior management team and took part in long-term planning, budgeting and fiduciary responsibility.

·Managed all Marketing, Communications and Artist Relations

Oversight and resource management of the following:

·The design and production of two 450+ page catalogs annually as well as five 64 page tabloids.

·The design of two e-commerce websites

·The 10% sales growth of advertising for the in-house publications and websites to vendors.

·Managed advertising conceptualization and execution in all media as well as all sales and marketing collateral

Chief Marketing Officer at Milwaukee Symphony Orchestra

2004 - 2005

$14 Million Operating Budget $1 Million Marketing Budget

Oversaw a Team of 21 (including 14 telemarketers)

·Senior Management Team

·Attended and reported at all Executive Committee and Board Meetings

·Sold and Promoted up to 75 concerts per year

·Developed and launched a new "brand" including logo and all collateral materials for the MSO.

·Oversaw the development and launch of a new e-commerce website

·Increased single ticket sales by 11%

Vice President of Sales and Marketing at Pittsburgh Symphony Orchestra

2001 - 2004

$28 Million Operating Budget $2.5 Million Marketing Budget

Oversaw a Team of 28 (including 14 telemarketers)

·Senior Management Team & Attended and Reported at all Executive Committee, Financial Committee, Marketing Committee and Board Meetings

·Sold and Promoted 115 concerts per year

·Developed packaging and strategy associated with annual subscription renewal and new acquisition campaign(s); including: multiple product line sales collateral, pricing, packaging,

·Multi-tiered multiple campaign launch time-lines, web-content, direct-marketing, telemarketing and branding campaigns.

·Recommended, advertised and promoted up to eleven “special events” annually independent of the existing product lines utilizing as many cross-promotional opportunities as possible by identifying and proposing promotional tie-in and partnership opportunities with corporations, educational institutions and media outlets.

Director of Sales and Marketing at Jacksonville Symphony Orchestra

1999 - 2001

$7.5 Million Operating Budget $300,000 Marketing Budget

Oversaw a team of 17 (including 10 telemarketers)

·Senior Management Team & Attended and Reported at all Executive Committee and Board Meetings

·Planned and organized the 50th anniversary Season

·Promoted and launched a new Music Director (Fabio Mechetti)

·Promoted and launched The installation of a new 2900 pipe Theater Organ

·Increased subscription and single ticket sales double digits each year

·Developed packaging and strategy associated with annual subscription renewal and new acquisition campaign(s); including: multiple product line sales collateral, pricing, packaging, multi-tiered multiple campaign launch time lines, web-content, direct-marketing, telemarketing and branding campaigns.

Director of Sales and Marketing at Fort Wayne Philharmonic

1996 - 1999

Oversaw the Advertising, Promotion, Sales and fulfillment of the product offerings as well as the “customer experience” everything from transaction interaction to pre and post event activities.

Education

Goshen College BS, Business Administration, 1992 – 1996

REFERENCES AVAILABLE UPON REQUEST

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