Social Media Marketing Manager

F. Antonio Cowser

*** *. ***** ***** *** Angeles, CA 90036

Phone: 323-***-**** E-Mail: **********@*****.***

PROFESSIONAL SUMMARY:

Antonio (Tony) has extensive experience creating data-driven, multicultural and general market strategies for digital advertising, social media, e-commerce, direct to consumer, SEO and web personalization platforms. As a brand strategist, he has managed B2B, B2C and B2G relationships defining clear, focused, and adaptive creative strategies to keep businesses abreast of future market trends and emerging market opportunities. Tony has experience working with large agencies, small businesses and start up companies.

Categories of experience: automotive, consumer product goods (CPG), durable goods, clothing, financial, network sites, government public service announcements (PSAs), and toys and games.

Created multicultural ads for the Black, Latino, AAPI and LGBTQ+ markets to increase company growth.

Tailored multicultural content and advertising to specific target profiles within different market segments.

Oversaw A/B testing to streamline landing pages to improve the customer journey and increase conversions.

Managed client-facing and customer-facing relationships with B2B and B2C companies to achieve KPI goals.

Monitored lead generation, demand generation and kept ahead of SEO and SEM trends, strategies and tactics.

Managed e-mail campaigns for new customer acquisition and re-targeting campaigns to grow business prospects.

Responsible for social media and e-commerce platforms, and performed competitor content strategy analysis.

Supervised graphic design initiatives and optimized existing content libraries to eliminate gaps in content strategy. SKILLS:

Proficient in Google Analytics, Adobe Analytics, Data Analysis, Certona Web Personalization

Knowledgeable in Kevel, Revive, IRI (Liquid Data), Nielsen, WordPress, Jira, SmartSheets and Salesforce.

E-mail marketing expertise: newsletter, acquisition, retention and promotional campaigns.

Familiarity with SEO platforms such as SearchMetrics, SEMRush, Brightedge and Conductor.

Proficient in Amazon Seller Central, Walmart Seller Central and eBay Seller Central. Iliago LLC - Remote Consultant June 2022 – Present Senior Growth Marketing Manager

Description:

Eliminate racial disparities by providing policy changing information to marginalized communities about government infrastructure programs to improve living conditions and promote well-being for people of color.

Responsible for the development and execution of the company's brand strategy, which includes establishing the brand identity, positioning the brand in the marketplace, and manage new client on-boarding integration.

Strengthen the company's brand presence by developing a holistic Omnichannel social media strategy to create demand generation and lead generation to get new business prospects in under-served communities.

Build, shape and deliver campaign metrics to help grow the client's business. Project manage integrated marketing campaigns with a mix of proprietary and 3rd party tools to optimize and maximize campaign performance goals.

Ability to motivate other cross-functional teams, who share in the responsibility of project outcomes. ShutEmDown LLC, Los Angeles, CA March 2018 – May 2022 Head of Marketing & Brand Strategy

Description:

Created data-driven, multicultural, and general marketing advertising content, and digital marketing campaigns across e-commerce and social media platforms to build awareness and consideration through experimental advertising for emerging markets. Handled B2B, B2C and B2G relationships.

Supervised and optimized all e-commerce channels and emails campaigns to maximize ROI performance. Took the creative lead and developed synergistic brand strategy for print, web and social media content.

Adept at A/B testing for landing pages and email campaigns to identify new segments or regional consumers.

Monitored projects from conception to implementation including project scope, project schedule and project costs to ensure the job was within budget. Responsible for remote teams to ensure daily tasks were achieved and project deadlines were met.

Key Responsibilities:

Established campaign KPIs and analyzed category and competitive research data to make strategic decisions.

Oversaw SEM tactics to improve search engine ranking by promoting web content creation for SEO integration.

Established key performance indicators to track and evaluate the success of all marketing content.

Managed social media and e-commerce platforms: Instagram, Facebook, YouTube, Amazon, eBay Tier1 Advertising, Los Angeles, CA March 2007 – March 2018 Director of Paid Advertising & Content Strategy

Description:

Managed a robust ad server network from end to end and made process improvements to generate more revenue for the company. Problem solved network issues by troubleshooting and escalating the problem for a rapid resolution.

Oversaw and developed brand strategies for B2C advertisers to improve digital marketing performance based on competitive analysis, brand-differentiation and emerging trends, resulting in a better ROI.

Supervised remote creative and marketing teams internally and externally; with an emphasis on cross-pollination to increase workflow productivity. Took the lead on content creation and production for marketing materials.

Established a brand-differentiation and content strategy for advertisers to give them a competitive edge. Key Responsibilities:

Created multicultural ads for the Black, Latino, AAPI and LGBTQ markets to increase company growth.

Supervised and coordinated PSA campaigns from the CDC intended for the LGBTQ community in Los Angeles.

Managed and tracked the MSM online health survey for multicultural communities in New York City.

Thorough understanding of data gathering, analysis and tracking methods to determine program effectiveness.

Spearheaded ways for clients to save time, money and resources in pursuit of new business with limited resources. Guapo Wear Inc, Los Angeles, CA April 2003 – March 2007 CEO & Founder

Responsibilities:

Created an Urban Latino clothing line from conception to implementation, including pattern making, manufacturing, package design and distribution. Managed and produced all collateral materials for public use.

Managed wholesale partnership with Foot Locker/Eastbay via their online store and direct mail brochure.

Oversaw sales rep and buyer relationships, and established e-commerce and direct-to-customer channels.

Established brand presence through movies, TV shows, magazines, trade shows and red carpet events. The Designory, Long Beach, CA June 2000 – April 2003 Account Manager, Automotive and New Business

Responsibilities:

Managed the production of all Nissan and Infiniti brochures and collateral materials for the American market.

Encouraged company growth by focusing on multicultural marketing opportunities and partnerships.

Managed client-facing relationships between the agency and the client to ensure both needs were met.

Worked with senior management to determine new business strategy for continued company growth.

Researched new emerging markets and evaluated the potential for new business opportunities.

Assisted with annual postmortem client presentation to determine project improvements to meet business goals. EDUCATION:

Graduated Wayne State University, Detroit, MI

Bachelor’s degree: Public Relations (Emphasis in Advertising) Graduated Oakland Community College, Auburn Hills, MI

Associates Degree: Liberal Arts (Emphasis in Communications)

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