Manager Account Communications

Rashida W. Wright (She/Her)

*******.******.***@*****.*** 470-***-**** www.linkedin.com/in/dei-belonging

Diversity & Inclusion

Brand Manager Program Manager Account Manager

I am an accomplished manager with more than seven years of experience driving innovation through analytics, solution development, and thought leadership for organizations. Passionate about diversity, equity, inclusion, and belonging (DEIB), I have created and executed successful employee-driven initiatives in multiple professional environments resulting in higher company morale and increased topline revenue by fifteen percent. I have implemented national strategic planning/communications, strengthened relationships through program development, and created processes and workflows.

In my spare time, I serve as a commissioner for the African American Resource Advisory Commission, where I get to help my community by participating in discourse with government and citizen-run agencies. I communicate with authenticity, honesty, and kindness and encourage others to do the same. I love having fun and finding the light in any situation while developing new ways to solve a problem. I hope to expand my experience by working in other DEIB focused roles and developing leadership pipelines within organizations for BIPOC and other marginalized groups.

Professional Highlights:

●Developed and executed DEI-focused social media and communications strategy for a national nonprofit organization, shifting the target audience by 3%

●Managed diverse and inclusive content for over 35 hotel websites increasing traffic by 16%

●Created a cross-training and mentoring concept for a major hospitality company

●Collaborated with business stakeholders to drive key branding initiatives by 10% using various social media platforms

Tools:

Hootsuite Sprinklr Microsoft Office Suite SQL Google Analytics Adobe Suite Airtable Facebook Creator Studio & Business Manager MailChimp Twitter Media Studio Google Suite Qualtrics Asana

Core Competencies:

Partnership Development Project Management Recruitment & Sourcing Strategies Employee Resources Groups Data Analytics Strong Communicator Analytical Thinking Persuasive Communication Leadership Results Oriented

Education

Master of Science, Organizational Leadership & Learning Pepperdine University - May 2022

Bachelor of Arts, Journalism Georgia State University – May 2014

Honors Society & Volunteer Work

Psi Chi – International Honor Society of Psychology

Diversity Council Member - BLING

Commissioner - African American Resource Advisory Commission, City of Austin

Executive Board Member - Black Women’s PAC of Texas

Professional Experience

Senior Process Executive – Data – Remote 7/2021 - Present

Netflix via Cognizant Technology Solutions

Developed processes and workflow for the launch of the Netflix project

Quality control review of posts, verifying pronouns, ethnic/racial references, and tone were appropriate for the audience

Managed communications with the client in a different time zone

Council Member of Black, Latinx, Indigenous Groups (BLING) employee resource group

Using knowledge of social media formats, offerings, content types, and placements

Utilizing best practices of social media publishing

Creating training documents and best practices for incoming posting operators

Communications Manager - Remote 2/2021 – 7/2021

National Domestic Violence Hotline/ love is respect

Wrote and edited blog content for both The National Domestic Violence Hotline and love is respect, covering topics affecting Native/Indigenous, LGBTQIA2S+, AAPI, People with Disabilities, Veterans, and African Americans/Black Americans

Developed a recruiting strategy for diverse social media influencers for Domestic Violence Awareness Month

Oversaw one direct report

Championed the aggregation, editing, and dissemination of the monthly newsletter for the organization, including communications from employee resource groups

Created project plans utilizing Asana for project management and accountability

Drafted reports monthly reports for Health and Human Services, Bumble, Macy’s and Everfi

Created and executed processes and workflow for social media calendars for six different accounts, including Facebook, Instagram, and Twitter, for both The National Domestic Violence and love is respect with a DEI lens, including Native groups and People with Disabilities

Created inclusive marketing graphics using Canva

Marketing Manager – Diversity & Inclusion 4/2019 – 10/2020

Omni Hotels & Resorts

●Project managed event logistics for DEI focused Press Fam trip during the grand opening and Yelp Elite signature restaurant tasting

●Piloted a social media influencer program focused on DEI by recruiting Hispanic, African American/Black, and LGBTQ influencers of all backgrounds to bring awareness to the resort

●Presented post-event recap and analysis, highlighting diversity, equity, and inclusion, illustrating successes and learnings to stakeholders of events and marketing campaigns

●Organized internal meetings and communications in a fast-paced environment

●Facilitated discussions, developed agendas, documented meeting minutes, tracked action items, and communicated deliverables across multiple business functions

●Partnered with resort stakeholders to resolve immediate business needs

●Sourced untapped audiences using Google Analytics to develop successful marketing strategies

●Brought “outside-in” thinking by researching and applying cutting-edge tactics being utilized by minority leaders and influencers

●Collaborated with human resources to create an employee photo contest to increase employee engagement morale and engagement

Account Manager - Remote 8/2016 – 4/2019

Marriott International

●Project managed content creation for over 35 hotel websites increasing traffic by 16%

●Regularly audited websites to update or correct website content with a DEI lens, targeting Native/Indigenous and Veteran groups

●Produced copy using utilizing SEO keyword tools to attract diverse talent and travelers

●Drove key performance indicators such as increasing hotels’ average daily rate and room nights during need periods using display media ads, Facebook Ads and Expedia TravelAds

●Assisted in generating $38K via Kayak advertising for the Austin market

●Assisted with the execution of the 2017 Texas Summer Sale utilizing email marketing, social media, and website landing page

●Generated over $20K total revenue using email marketing tools

●Former Social Media Lead (ERG) for Southwest team, training on and granting access for Sprinklr and Facebook Business Manager

●Established good rapport with hotels (clients) to learn about hotel business goals and DEI needs

●Managed a portfolio of 21 hotels in Texas, Nebraska, North and South Dakota with a remote team

●Used Salesforce to develop agendas, document meeting minutes, track action items, and communicate deliverables to hotels

Marketing Coordinator 7/2015 – 8/2016

W Hotels

●Fostered a culture of engagement by developing and executing an employee recognition program focusing on DEI, boosting employee morale increasing positive TripAdvisor rankings

●Trained and mentored marketing interns

●Recruited and contracted diverse social influencers who aligned with W Hotels DEI goals

●Created and executed a weekly social media plan using D&I content and measured success using metrics from platforms including Facebook, Instagram, and Twitter

●Documented post-event recaps and analysis of DEI focused social influencer stays, discussing their coverage with hotel stakeholders

●Worked with Food and Beverage, Operations, Finance, third-party vendors (PSAV), and publicist to manage timelines, communicate expectations, and execute events

●Created presentations for our key stakeholders (Executive Committee and Owners) to display the marketing team’s efforts

●Constructed branded sales collateral to attract and retain critical sales account

●Assisted in managing the yearly marketing budget and invoices

●Developed the hotel’s brand identity by aligning with diverse external vendors and artists to create music series

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