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GANESAN SUBRAMANINAN

Chennai, IN, ****** E: adstb3@r.postjobfree.com M: 638******* / 948-***-****

Professional Summary:

Enthusiastic International Business Development Manager eager to contribute to team success through hard work attention to detail and excellent organizational skills. Clear understanding of market standard products and sales growth and training in the particular (sales & marketing) skills. Motivated to learn, grow and excel in IT industry. Hardworking and passionate jobseeker with strong organizational skills eager to secure entry-level business development director position in prominent environment. Ready to help team achieve company goals. Dedicated IT professional with history of meeting company goals utilizing consistent and organized practices.

Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Reliable Intern studying IT industry seeks an internship opportunity to expand skills and gain valuable real-world experience. Friendly student available for weekend, evening and holiday shifts

Considered hardworking, punctual and driven. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Global Business Development Director with over 21+ years of successful experience in marketing and sales Recognized consistently for performance excellence and contributions to success in development industry.

Strengths in marketing and sales backed by training in IT business industry. To seek and maintain a full- time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.

Easy going by nature and able to get along with both the colleagues and senior managers, currently looking for a suitable product or senior manager positions. Willing to relocate: Anywhere

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Work Experience:

Vice President – Sales, Marketing & Business Development Ionixx Technologies Private Limited

Chennai, TN, IN, Aug 2018 to Present

Summary: Identifying where improvements can be made and developing sales plans and strategies to achieve sales goals. Working with the marketing department to design print and online promotional materials for the company's products and services. Recruiting and hiring sales staff and developing training programs An energetic and results-oriented Director – Business Development of Sales & Business Development with extensive experience in product launch, business development, training and education, market research, public relations, territory management, strategic planning, and brand management in the advertising industry. A cost-conscious problem solver who streamlines processes to most effectively achieve strategic sales goals. A dedicated team leader who leads local teams to success while ensuring client satisfaction. Director – Business Development of Sales And Marketing responsible for leading sales, business development, and customer collaboration across the global marketplace for QEP; a worldwide leader in the manufacturing, and distribution of a comprehensive line of specialty tools, flooring, and related products. By selling your product or service in another country, you can introduce your company to huge markets, increase your sales and profits, gain brand recognition, reduce the risk of only operating in one market (eg, due to economic or seasonal downturns) and extend your product’s life cycle. When you have narrowed down your list, consider international business laws in each country. You may need to consult locals to research regional laws and customs to ensure that you are able to take your product or service into that country. You will also need to undertake the usual market research, to ensure that people in your target market will definitely want to buy your product or service. Exporting is the direct sale of goods and / or services in another country. It is possibly the best-known method of entering a foreign market, as well as the lowest risk. It may also be cost- effective as you will not need to invest in production facilities in your chosen country – all goods are still produced in your home country then sent to foreign countries for sale. However, rising transportation costs are likely to increase the cost of exporting in the near future. The majority of costs involved with exporting come from marketing expenses. Usually, you will need the involvement of four parties: your business, an importer, a transport provider and the government of the country of which you wish to export to Licensing, Franchising, Joint venture, Foreign direct investment, Wholly owned subsidiary, Piggybacking. Skills: Sales, Management, B2B. B2C, C2C, Salesforce, Operations, Telecommunications, Sales Management, Marketing, Business Development, Management, Customer Relationship Management. MS Suite, Salesforce, Delphi, LMS, Marketing Communications, Media, Strategic Planning.. 3

Exporting is the direct sale of goods and / or services in another country, Licensing allows another company in your target country to use your property, Franchising, Joint venture, Foreign direct investment, Wholly owned subsidiary, Piggybacking. The obvious issue here is cost. Entering a market on a large scale will require significant resources. Although this is more likely to make an impression on a new market as it will attract the attention of customers and local businesses alike, it may be risky financially if your company does not take off. Entering on a smaller scale can offer business owners the chance to learn about the new market and limit risks – however, you are much less likely to gain significant amounts of attention.

Interacted with teams in multiple languages and provided clarification

Developed financial and business forecasts for strategic planning.

Supported employee payroll processes by tracking attendance logs and expense monitoring.

Generated significant annual savings by implementing new processes and reducing wasted resources

Employed excellent time-management skills to maximize task completion and reduce errors.

Created marketing campaigns using social media strategies and analytics.\Managed team of dedicated employees, overseeing hiring, training, and professional growth Of employees

Assisted team members and customers in finding products.

Applied effective up selling techniques to increase per-sale revenues.

Maintained and built positive client relationships.

Helped teams with assignments and deliverables.

Monitored system functions and performance levels.

Guided teams in product merchandising and inventory management.

Worked with team members to deliver effective customer service strategies.

Developed financial and business forecasts for strategic planning.

Increased site traffic through targeted SEO and PPC campaigns.

Assisted team members and customers in finding products

Spearheaded special projects supporting profitable business direction.

Created marketing campaigns using social media strategies and analytics

Guided teams in product merchandising and inventory management CRM (Customer Relationship Management) HubSpot CRMContent Creation. Flipsnack Tools:

Social Media Marketing and Management. Hootsuite

SEO and SEM. SEMrush

Website Optimization and CRO. Hotjar

Email Marketing. SalesHandy

Video Marketing. Viewbix. VidIQ

Design. VistaCreate. Canva

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Hunter.io

Zoominfo

Terminus

Tableau

People.ai

DocuSign

Vidyard Enterprise Video Platforms

Enter into a partnership

UpHabit

Hootsuite

Slack

Quick books

WordPress

Zoom

Google suite

Let’s take a closer look at the profile of a modern B2B buyer. From increased demand for self-service options and online interactions with sellers, to lowering response to traditional marketing tactics and heightened concern about data privacy and security - the needs of the modern buyer have changed. Modern B2B buyers are younger and tech-savvy.

Research shows that 60% of all B2B tech buyers are millennial (age 25 – 39), followed by 32% that belong to Gen X group (42-57).

These younger professionals are prone to using digital technologies and online reviews in the buying process, in turn revolutionizing how they purchase products or services. For one, they prefer to conduct research themselves, and use the wealth of content available to help them on their journey. When making purchasing decisions, the new B2B buyers mostly rely on these five resources:

Product demos

Vendor/product website

User reviews

Vendor reps

Free trial

As the name suggests, business-to-business marketing refers to the marketing of products or services to other businesses and organizations. It holds several key distinctions from B2C marketing, which is oriented toward consumers. In a broad sense, B2B marketing content tends to be more informational and straightforward than B2C. This is because business purchase decisions, in comparison to those of consumers, are based more on bottom-line revenue impact. Return on investment (ROI) is rarely a 5

consideration for the everyday person—at least in a monetary sense—but it’s a primary focus for corporate decision makers. In the modern environment, B2B marketers often sell to buying committees with various key stakeholders. This makes for a complex and sometimes challenging landscape, but as data sources become more robust and accurate, B2B marketers’ ability to map out committees and reach buyers with relevant, personalized information has greatly improved. Any company that sells to other companies. B2B can take many forms: software-as-a-service (SaaS) subscriptions, security solutions, tools, accessories, office supplies, you name it. Many organizations fall under both the B2B and B2C umbrellas.

B2B marketing campaigns are aimed at any individual(s) with control or influence on purchasing decisions. This can encompass a wide variety of titles and functions, from entry-level end-users all the way up to the C-suite.

Competition for customers, and their attention, is high. Building out a B2B strategy that delivers results requires thoughtful planning, execution, and management. Here’s a high-level look at the process B2B companies use to stand out in a crowded marketplace:

Develop an Overarching Vision

Define Your Market and Buyer Persona

Identify B2B Marketing Tactics and Channels

Create Assets and Run Campaigns

Measure and Improve

Director – Business Development

Landmark Software Services Pvt. Ltd.

Chennai, TN, IN, Jul 2013 - Aug 2018

Summary: Driven and motivated business development manager with 5 years of experience collaborating with sales leaders and account executives. Result driven Business Development manager driving and managing relationship. The Business Development Manager is responsible for helping organizations obtain better brand recognition and financial growth. They coordinate with company executives and sales & marketing professionals to review current market trends in order to propose new business ideas that can improve revenue margins. Business Development Managers usually work closely with other Sales Representatives to identify and close new business deals or expand existing business opportunities. They also work directly with customers to help close deals when needed, so they must have good customer service skills and a strong understanding of their company’s products and services. t may be very difficult for 6

you to get the list of ideal customers from one source in India. You may have to use different sources. You can start with Google. Associations of the particular target group can be a good source. There are certain websites that provide details of various companies like Just Dial, India Mart, in.kpmass.com. They could be a good source for developing the database of the companies. One ideal way of finding out more details about potential customers is talk to two or three mid management employees of the companies that your are targeting. They can provide you with details of other companies that work in the space. Once you have developed the database of the list of companies and the decision makers to reach out, you could use many marketing tactics to create awareness about your company, educate the decision makers on how your product/service can help their organization better and complete the sale.

Skills: Relationship management, Leadership, management, and mentoring skills, Strategic planning skills, Knowledge of product and sector, Financial and business acumen, Excellent presentation and communication skills, Ability to communicate accessibly and concisely about product or service to outsiders, including prospective customers and clients, partners, vendors, and press, Effective organizational skills, Negotiation skills,, cold calling, Familiarity with technology and platforms used in your field, Research and analytical skills, Interpersonal and customer-service skills, Big-picture thinking, Lead generation and management experience, Fast learner, Enthusiasm and sincerity, Identifies and develops new business opportunities., Builds relationships with customers, suppliers, distributors, partners, and vendors, Expands the profile and reach of the company and its brands. Leads sales, marketing, customer-service, and client relationship management teams, Develops and strengthens internal and external relationships that will lead to increased lead generation and market share. Builds cross-functional teams to guide and nourish sustainable, long-term growth, Tracks emerging markets and trends, Fosters and works to maintain an entrepreneurial growth culture throughout the company and across all teams and work functions, Identifies and recommends new services, Proposes and develops strategic partnerships., Helps to shape the company’s long-term objectives and determine plans for how to meet them., Researches and identifies new markets, Provides advice on product development and distribution and promotion strategies., Identifies sponsorship opportunities, including nonprofit engagement, Builds and maintains relationships with vendors, Conducts webinars and presentations to raise the brand or product profile, Selects prospective vendors and negotiates contracts, Travels to vendor locations, distributions centers, and other locations, Fulfills requests for proposals (RFPs) from potential partners and customers, Helps direct development of customer-facing web platforms and digital experiences, Ask for referrals, Conduct regular customer care calls, Lead nurturing Keep in contact with past referrals, Be a trusted source of information, Use the interact to highlight your expertise, Network online, Be social, Do some good, old-fashioned networking, Be creative, Don’t give up, LinkedIn sales navigator, LinkedIn sales operation. B2B sales, also known as business to business sales, refer to companies who primarily sell products and services to businesses, rather than direct to 7

consumers (B2C). B2B sales typically have higher order values, longer sales cycles and are often more complex than B2C sales.

B2B sales have changed dramatically in recent years and the B2B sales strategies that used to work are no longer effective. But, why? How has B2B sales changed? If a person needed a product or solution, they’d reach out to a potential vendor and deal with a sales person, who’d pitch them with the best option to choose. And if they were happy with what they heard, they would make a purchase. Simple right? It was a relatively straight forward process, in which marketing was responsible for filling up the sales funnel with leads, and then for sales teams, they were responsible for getting those leads into a sales pipeline and moving them down the funnel and into a sale. It was predictable. Now, compare that with the buying process B2B buyers go through today:

A person identifies a problem,

They research it online, then,

They also conduct further research to discover all potential solutions,

They reach out to friends for recommendations, and check what others say about a particular solution on social media, forums, and other online sources,

They Google this particular solution and read online reviews,

During the sales process, they might also click an ad offering a solution, finally,

Based on all information make a buying decision, and only then

They might reach out to the company to complete the sale. Senior Product Manager

Techfetch.com

Chennai TN, IN June 2009 to June 2013

Summary: Established overall strategy for delivering sales tools and collateral to the field for sales engagements. Gathered product evidence in the form of benchmarks, demos, case studies, and testimonials. Boosted internal and external product awareness through websites, events, advertising, and PR. Set marketing strategy for academic, federal, oil and gas, and financial market segments. Represented company products at events, conferences, and executive briefings. Oversaw market research including opportunity analysis, competitive analysis, direct and indirect customer requirements gathering and analysis. Administered budget of up to $1.3M. Skills: Significant experience in product lifecycle management and working in Agile environment. Background in software development and program management is preferred. Strong organizational leadership and communication skills. Strong problem-solving skills with creative approach. You need excellent communication skills, leadership qualities, and the ability to multitask. 8

You should be familiar with agile methodologies and software such as Salesforce, Developed key automation for reporting resulting in improved closing cycles by 30%, Managed outreach to 30 State agencies in one phase to gather data requirements needed for migration of email, calendars, shared resources, and devices from various platforms for over 6,700 accounts, Collaborated with developers and other SME (Subject Matter Experts) to establish the technical vision and analyzed tradeoffs between usability and performance needs, Took lead on the migration of the company's Microsoft SQL to MySQL project. This included updating 30 client-facing websites and one internal administration site, Facilitated on-time/on-budget regional implementations for over 15k users. Managed and trained 15+ client resources on new software application, Facilitated and ran agile sprint planning, prioritization, and grooming sessions with technology and client teams, Worked with UI/UX teams to translate requirements into wireframes and designs, Drafted requirements and translated them into epics and user stories using JIRA., Lead post development sprint demo’s to showcase completed work to clients, Performed QA activities and worked with development team on debugging activities, Performed analysis of as is content management systems for clients, Key client contact for project status updates, steering committee reporting, vendor mgmt. and account management tasks, Worked with UI/UX teams in conducting customer interviews, developing persona’s. for our UI/UX design teams, Product manager leading a large scale digital transformation for a major loan service provider, Defined and prioritized unique solutions for clients that focused on digital technology, people, and process improvements, Lead digital delivery manager for customer service design project implementing a new Adobe Experience Manager (AEM) and Mobile Native app solution for a financial services company, Co - created a content and marketing strategy focused on driving relevant and strategic content to drive client KPI’s., Participated in usability testing exercises with identified customers to ensure product effectiveness, End to end product owner responsible for managing all aspects of product from gathering and prioritizing new features, developing stories for features and working across creative, development, analytical. and qa teams to make those features known, Lead implementation manager for the end to end rollout and development of AWS platform for large financial client, Responsible for leading, gathering, and prioritizing requirements that were used for inputs into design and development teams, Team lead responsible for the product launch of an updated financial portal for a leading loan provider in the US, Managed project budgets upwards of $5-$15M, As Product owner conducted stream intake sessions with other product owners to coordinate strategy, prioritization and backlog transition to delivery and execution teams.

Customer Service Operation Manager

Siemens Information Processing Services

Chennai, TN, IN, June 2005 to May 2009

Summary: Measuring and improving overall customer experience levels. Specifying and building 9

tools to improve the speed and quality of support

On boarding and training new support team members

Analyzing support workflows and making suggestions to improve efficiency and effectiveness

Working closely with product teams to understand and give input into product changes relating to the customer service department.

Assisting with the design and rollout of new support channels and service offerings

Managing schedules of team members according to customer demand and any service level agreements

Developing and maintaining standard operating procedures for common situations

Preparing performance reports by collecting and analyzing data from the customer service functions

Identifying and acting to remove obstacles to delivering consistently high levels of service

Taking part in forecasting and budgeting for customer service and tracking the actual performance against budget.

Leading and supporting customer service teams through required changes

Working closely with senior management to help customer service deliver on their components of overall company goals and objectives.

Project Manager- Publishing

Thomson Digital

Chennai, TN, IN, Feb 2001 to May 2005

Updated operational methods, oversaw accounting procedures, tracked information and compiled data to improve efficiency

Fostered relationships with vendors to promote positive working relationships.

Developed and initiated projects, managed costs, and monitored performance.

Reined in project costs while meeting key milestones.

Boosted revenues by coordinating and executing projects and growing inventory diversity.

Provided accurate, detailed quantity take-offs from project drawings and technical specifications.

Identified, reviewed and applied policies and procedures.

Managed projects from procurement to commission.

Eliminated discrepancies in progress by reviewing performance, spend and timeline.

Reduced expenditures by effectively negotiating vendor and service contracts to drive savings.

Orchestrated projects within strict timeframes and budget constraints by solving complex problems and working closely with senior leaders.

Provided management for internal personnel, contractors and vendors.

Drove team success through shared vision and recognition of quality performance. 10

Oversaw high profile projects for by planning, designing, and scheduling phases

Achieved project deadlines by coordinating with contractors to manage performance

Headed project teams specializing in design and launch activities.

Identified plans and resources required to meet project goals and objectives.

Maintained open communication by presenting regular updates on project status to customers.

Built successful project plans covering objectives, resources and staffing to meet schedules.

Adhered to budget requirements with excellent planning and consistent expense monitoring.

Recruited and oversaw personnel to achieve performance and quality targets.

Tracked project and team member performance closely to quickly intervene in mistakes or delays.

Sourced, vetted and managed vendors needed to accomplish project goals. Educational Qualifications:-

Master’s of Science in Computer Application - MCA

Noorul Islam College of Engineering and Technology Madurai Kamaraj University – Madurai, TN, IN

B.sc. Computer Science – Computer Information & Science M.D.T. Hindu College – Tirunelveli, TN, IN

Manonmaniam Sundaranar University – Tirunelveli, TN, IN Professional Skills:-

Excellent planning and organization, project management, and time management skills

Strong computer skills, including proficiency in Sales force, PowerPoint and Excel

Excellent writing, communication, analytical and negotiation skills

Excellent verbal and writing skills in English

Excellent communication skill

IT Skills:-

MS Office. Word, Excel, PowerPoint, Outlook, Access, OneNote

Email. Filters, folders, mail merge, rules.

Google Drive. Docs, Sheets, Forms, Slides.

Writing. WordPress, SEO, Yoast, journalism, technical writing, ghostwriting

Spreadsheets. Excel, Google Sheets, Open Office, comparative analyses, pivot tables, macros, link to database, vertical lookups

Social Media. Facebook, Twitter, LinkedIn, Instagram, posts, giveaways, customer 11

interaction

Phone skills. Voicemail, forwarding, hold, recording

Web. HTML, CSS, JavaScript, WordPress, Content Management Systems (CMS)

Enterprise Systems. Payment Processing, Automated Billing System

Customer Relationship Management (CRMs like Oracle Netsuite or Sales force), Business Continuity Planning

Enterprise Resource Planning (ERPs like SAP, Oracle).

Computer Skills. MS Office, Google Drive, spreadsheets, email, PowerPoint, databases, social media, web, enterprise systems.

Programming Skills. C#, SQL, Java, C++, HTML, JavaScript, XML, C, Perl, Python, PHP, Objective-C,AJAX, ASP.NET, Ruby (with SQL, Java, and Python)

Troubleshooting. Assessment, system knowledge, analytical skills, testing, calm mindset, problem-solving, logic, critical thinking skills, collaboration, and communication.

Planning. Analysis, conceptual skills, brainstorming, decision-making, forecasting, logistics, problem-solving skills, cost-assessment, requirements-gathering

Project Management Skills. Task management, prioritization, delegation, task separation, scheduling, risk management, Scrum.

Presenting. Public speaking, PowerPoint, Keynote Summary of Accomplishments & Achievements:-

Key Qualifications & Responsibilities:-

Developed a new employee orientation program that 100% of the company locations adopted.

Responded to over 85 customer calls daily and solved 90% of their concerns.

Served customers in a positive way, receiving two customer service awards in the past year.

Assisted credit manager in account collection by phone and mail, increasing accounts receivables by 20%.

Created a multi-media campaign that increased enrollment by 700 students in eight years.

Led a team of 40+ front-end developers, software engineers, and QA testers.

Liaised with members of back-end team, as well as Head of IT (HoIT) and executive leadership.

Maintained and resolved problems with headless browsers, markup, cross-browser compatibility, and responsive web design.

Key Achievements:-

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Effectively administered 10+ websites with total traffic of 1.3 million visitors per month and

$300K+ in monthly revenue.

Re-organized something to make it work better

Identified a problem and solved it

Come up with a new idea that improved things1

Developed or implemented new procedures or systems

Worked on special projects

Received awards

Been complimented by your supervisor or co-workers

Increased revenue or sales for the company

Saved money for the company

Saved time for the company

Contributed to good customer service

Hobbies:-

Music, Gardening, Shopping

Music:-

Making music is far more than just a pleasant pastime. Simply listening to music can be soothing for the soul, mind and body – an all-round mood booster – so imagine what creating music can do to a person. Anyone who plays music goes on a fulfilling journey of emotion, sound, focus, persistence and learning.

Listening to music is a hobby because it can be very relaxing and enjoyable. According to Scientific American, listening to music helps reduce stress and anxiety, improves mental functions like memory and reasoning, promotes cardiovascular health, increases pain tolerance, reduces depression which improves mood. Music is capable of raising states of consciousness, changing your mood, developing the brain, lowering stress levels and accessing different states of the mind. Gardening:-

Gardening is an activity that's good for both the mind and body, and can be enjoyed by people of all ages. Plus, you get to eat the delicious fruits, vegetables and herbs that you grow. So, grab your tools and get in the dirt! ...Gardening is a very pleasant and rewarding a hobby. Some nature lovers have a hobby of gardening because they love nature's scenic beauty. In gardening, people grow different types of plants, shrubs, bushes where flowers blossom. Plants and trees are an essential component of our life. My favorite hobby is planting. I love to plant both flowers and green trees. My little garden is in Front ont of my little house, at the terrace, in my bedroom and in my bathroom.. I very much love fragrant white flowers planting in my garden such as Jasmine, White Champaka, and Wild Water Plum.

Shopping:-

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Shopping as a hobby can be fun, but it brings all sort of problems, not only to the planet but to our personal lives. Money: this is probably the most obvious to most people, shopping on regular basis for things we don't need, hurts our ability to save or invest in things that can be more beneficial long term. Yours sincerely,

(GANESAN SUBRAMANIAN)

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