Senior Marketing Communications Manager

GLORIA RUSSO

SENIOR MARKETING COMMUNICATIONS MANAGER

801-***-**** ***********.****@*****.*** Orem, UT gloriarusso.net

Result- and data-driven professional with decades of proven success in marketing communications, product marketing, and content creation. Proficiently balances marketing strategies with customer centricity, increasing product sales, event attendance, and promotional tools. Solves complex problems and challenges with a flexible attitude and keen insights.

EXPERIENCE

SENIOR MARKETING COMMUNICATIONS MANAGER April 2022-Present

Happily Situated

Create integrated marketing strategies on multiple and relevant communication channels.

Develop comprehensive internal and external communications plans.

Position, message, and ensure brand consistency for written and online assets.

Research, identify, and meet customer needs to drive traffic and sales.

SENIOR MARKETING MANAGER 2016- April 2022

Young Living Essential Oils

Created engaging marketing assets that doubled product, event, and business-building swag in three years.

Readied internal and external communication plans and strategies for event and quarterly product launches.

Directed the product development lifecycle of quarterly product kits from ideation to fulfillment—forecasting, packaging, costing, pricing, manufacturing, quality, etc. All inventory had to be sold within a three-month window before the next quarterly kits were launched.

Cut quarterly product kit COGS by 36%, and repositioned and re-messaged kits that boosted sales and profitability.

Trained Led department’s online content and UX for corporate's dot-com, virtual office, and landing pages.

Authored and revised events' curriculum and “How-to” training book.

Strategized with top leaders to achieve KPIs that bettered customer experience, boosted sales, and brand partner retention.

Presented in-person, webinars, and virtual product training to executives, leaders, and attendees.

Prepared qualitative feedback and quantitative data to discover critical insights, relevant trends, and behavior patterns to improve marketing strategies.

INTERNATIONAL LIAISON & PORTFOLIO BRAND MANAGER 2012-2016

Young Living Essential Oils

Prepared executive briefs and product marketing proposals based on market research, industry trends, risk factors, financial analyses, as well as defined product positioning, messaging hierarchy, and compliant claims.

Planned and executed the product development lifecycles and go-to-market strategies of new products with international markets.

Defined and maintained social media accounts with a digital content calendar.

Created compelling content for virtual and printed marketing collateral, i.e., product information sheets, brochures, pamphlets, infographics, and labels for domestic and international products.

Blogged about health, wellness, and person-care products on the corporate website.

SENIOR MARKETING MANAGER 2010-2012

Food for Health International

Positioned and messaged online and printed assets, including white papers, Forbes article, and press releases, for six subsidiaries: Activz, Food Supply Depot, Humless, Instafire, EverRaw, and PowderPure.

Generated TV scripts and talking points for executives to appear on Dr. Oz, QVC, The Balancing Act, and Jim Bakker.

Created marketing collateral for trade shows, conventions, and trainings.

Collaborated on optimization strategies to increase result rankings.

Researched SEO keywords for websites and wrote high-quality content for websites.

Prepared EverRaw presentation for Garden of Life’s President to present at the company’s global sales meeting.

Readied the roadmap strategy for both B2B and B2C.

MARKETING COMMUNICATIONS MANAGER 2008-2010

SISEL INTERNATIONAL

Ensured branding—tone, voice, and messaging—was consistent for customer-facing communication.

Directed the creative lifecycle of more than twenty concurrent and subsequent product launches.

Conceptualized and executed SISEL's philanthropic website: Earth Stewardship Foundation.

VENDOR MANAGER 2007-2008

SupraNatruals LLC

Cultivated new and existing vendor relationships to ensure the best prices and practices.

Led a multidisciplinary team to discuss productivity strategies and realistic timelines to streamline the fulfillment process that decreased overtime and increased plant efficiency.

Drafted and polished many of the company’s Standard Operating Procedures (SOPs) to comply with cGMP regulations, ISO certification, and FDA compliance.

EDUCATION

BA, English with editing emphasis, Brigham Young University, UT

SKILLS

Workfront Salesforce Smartsheet JD Edwards HQMS

MasterControl Cvent EventBrite Workday Workfront

Adobe Acrobat InDesign Photoshop Speaks Italian

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