Summary I create branded multi-channel content and communications that build online engagement,
audience trust and create a positive brand sentiment. My background is in front-end WordPress development.
Skills Advertising, branding, content auditing, content creation, content ecosystems, content management, content strategy, copywriting, corporate communications, creative direction, digital marketing, email marketing, graphic design, leadership, management, podcasts, product development, project management, social media, WordPress front-end development Technology Adobe Photoshop, Illustrator, and InDesign, WordPress, Clubhouse, Facebook, Instagram, Twitter, YouTube, Figma, Sketch, Mailchimp, Google Analytics, Google Workspace, Jira, Monday, Slack
Experience Digital Content Manager Contractor, NYC August 2021 - Present Manage editorial calendars for social media content creation. Collaborate with creative directors and copywriters in all phases of content development. Contribute to social strategy and streamline content creation process. Publish content across all social channels and report on KPIs. Digital Marketing Director Brooklyn Minds Psychiatry, NYC August 2020 - August 2021 Drove digital marketing strategy for web, email and social media. Increased new patients and B2B opportunities through strategic content. Responsible for online ad buys including Google and Facebook and measuring results. Produced a series of mental health video content for Spotify employees. Produced Clubhouse ‘Creator First’ finalist social audio programming. Hired and managed freelance talent.
Content Manager OffScrip Media, NYC August 2019 - April 2020 Created and managed branded health content for B2C WordPress microsites. Lead, Design and Content Experience A+E Networks, NYC June 2013 – November 2018 Rebranded IT as Technology, elevating the department and increasing enterprise partnerships. Produced all written communications from the Technology department to the enterprise. Designed brand visual identity systems and translated them into brand guidelines. Produced short-form tech related video content for broadcast in the NY, CT, and LA offices. Editor of a large WordPress site covering technology news, culture, and trends. Managed editorial calendars, wrote recurring columns, and curated content. Developed strong collaborative relationships with cross-functional business teams. Hired and managed a team of graphic artists.
Email Marketing Coordinator Marc Jacobs, NYC April 2012 – June 2013 Liberation Iannillo
Content Marketing & Creative Direction
233 East 9th Street, New York, NY 10003
**********.********@*****.***
www.liberation-iannillo.com
www.linkedin.com/in/liberationiannillo
Deployed email campaigns for international sales.
Delivered reporting on audience and email performance. Provided recommendations to improve performance based upon email reporting analysis. Content Strategist Contract, NYC February 2011 - March 2012 Worked with NYT bestselling authors including Robert Greene and Ann Brashares and publicists on branded content-driven digital projects. Social Media Strategist Kosher.com, Cedarhurst, NY January 2010 – January 2011 Managed a large recipe / lifestyle blog and social media accounts. Created and maintained content editorial calendars for blog and social media accounts. Wrote timely and evergreen content, recurring columns and curated content. Developed strategies for increasing audience engagement and growing social communities. Implemented SEO campaigns increasing organic traffic and achieving Page 1 Google results. Translated analytics into actionable insights, informing strategy and content development. Partnered with marketing and product teams to create social content for new products. Managed freelance writers and fostered relationships with influential food bloggers. Web Designer Liberation Multimedia, LLC., NYC November 2001 - December 2009 Worked with clients in the architectural, interior design, and arts and entertainment industries. Managed all aspects of the website development process including: domain name registration, hosting, installing WordPress, customizing themes, installing and configuring plugins, content development, and SEO.
Publications A&E TV 3 Ways to Visualize IT
Liberation Iannillo
Content Marketing & Creative Direction
233 East 9th Street, New York, NY 10003
**********.********@*****.***
www.liberation-iannillo.com
www.linkedin.com/in/liberationiannillo